• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.287-298
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• 2014

This study is to identify how social capital is accumulated and used in SNS space, furthermore, is to examine the impact of structural and relational social capital on SNS user satisfaction, and continuous intention of information sharing. The empirical test showed that social interaction ties have a significant and positive impact on relational social capital(trust in SNS site, trust in SNS user, reciprocity). In addition, it was proven that trust in SNS site played a critical role in satisfying SNS user whereas trust in user and reciprocity was not related to SNS user satisfaction. Finally, trust in SNS site and reciprocity were proven to be key determinants of continuous information sharing intention, whereas trust in user was not related to continuous information sharing intention.

• Informatization Policy
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• v.19 no.2
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• pp.57-84
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• 2012

If we observe the formation of communities of people and participation methods within them, we can see that those communities are developing more efficiently due to the penetration of smart phones and the growth of SNS. This trend also has an impact on information sharing activity between people and enables more active information sharing than ever before. But information sharing on SNS does not just involve the SNS users sharing information with each other. Important factors affecting the information sharing activities include the type of relationship between the users and the attitude of the information sharing individuals. Accordingly, this study selected perceived social support, perceived social influence, and perceived network structure as the factors that affect the continuous intention of people to use SNS, and performed a higher order factor analysis on those factors. Between continuous intention to use SNS and intention to share information, we selected relationship quality and information sharing behavior and executed a path analysis between the factors. We carried out an empirical analysis by utilizing SPSS 18.0 and SmartPLS 2.0 as analysis tools. Using these tools, we investigated the factors influencing continuous intention to use SNS, and tested the significance between the role and path of relationship quality and information sharing behavior between continuous intention to use SNS and intention to share information.

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.1
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• pp.155-162
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• 2017

The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.2
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• pp.229-236
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• 2016

The objectives of this study are to suggest useful directions for promotion of SNS tourism information service to the service providers through investigating the effect relationship between SNS tourism information service quality and the information sharing intention. To achieve the objectives, as a conceptual framework of the study, the literature on SNS tourism information service quality and information sharing intention were reviewed, and the empirical studies on the perception of the service users about the services was conducted. The findings showed that the 'easy acquisition' and 'interactivity' factors of SNS tourism information service quality have an effect on the information sharing intention. Accordingly, the service providers are required to enhance the service quality related to the information acquisition and interaction between users.

• The Journal of Korean Association of Computer Education
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• v.18 no.5
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• pp.35-44
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• 2015

The purpose of this study was to explore predicting the factors affecting knowledge sharing behavior in SNS based learning community. Besides, participative motivation, openness to diversity, and knowledge sharing intention were included as predictors for this study. In addition, this study investigated the mediating role of knowledge sharing intention between participative motivation, openness to diversity and knowledge sharing behavior. 81 people in SNS based learning community participated in this study. Data collected were analyzed by correlation analysis, regression analysis and Baron & Kenny's(1986) mediation analysis. Results from this study, knowledge sharing intention and activity-oriented motivation predicted knowledge sharing behavior. In addition, knowledge sharing intention mediated among activity-oriented motivation, openness to diversity and knowledge sharing behavior.

• The Journal of Society for e-Business Studies
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• v.20 no.1
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• pp.1-22
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• 2015

Due to recent growth in IT industry along with the expansion of smartphone, we came to connect to the Internet wherever and whenever we are. However, this causes negative side effects, though. One of them is a rapid increase of the financial crimes such as the Phishing and the SMishing. There have been many on-going researches about crimes such as Phishing and SMishing to protect users. However, the study about sharing knowledge on SNS to prevent such a crime can be hardly found. Based on social identity theory, we conduct the research about factors on SNS users' intention to share the information security knowledge on SNS. As a result, we found that knowledge provision self-efficacy has a significant impact on self-expression. In addition, it also found out self-expression, awareness about information security and the sense of belonging have a significant impact respectively on the intention to share the information security knowledge on SNS. On the other hand, the altruism didn't have a significant impact to the intention to share information security knowledge on SNS. With this research as a starting point, it seems necessary to expand its range to all types of online community in the future for the generalization of the hypotheses.

• Information Systems Review
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• v.16 no.3
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• pp.135-160
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• 2014

Most Social Network Service (SNS) provide online chat, video and file sharing, blogging and others. Because of this advantage, people depend on SNS to communicate with others. However, recently SNS encourage people to reveal too much information broadly so SNS users are concerned about privacy invasion and data spill. They also feel fatigue in process of touching people they don't know while using SNSs. That is the reason why they attempt to switch from opened SNS to Closed SNS. Therefore, the purpose of this study is to empirically investigate and analyze the effect of the factors on the SNS users' switching behavior when using SNS. To accomplish this purpose, this research adopted "Push-Pull-Mooring (PPM)" framework. The PPM is proposed by population geologist, who used it to explain the incentives of demographic migration. Following PPM model, this research empirically examines the three categories of antecedents for SNS switching intention toward closed SNS: push (i.e., weak connection, privacy concern, relative complexity), pull (i.e., enjoyment, belongingness, peer influence), mooring (i.e., SNS fatigue, user resistance) factors. The survey was conducted for 285 users on SNS communities in Korea. The results of this study are as follows; First, wear connection and privacy concern are significantly related to SNS switching intention. Second, enjoyment and belongingness are significantly related to SNS switching intention. Finally, the results show that SNS fatigue has a moderating effect on the links between push factors and SNS switching Intention. Also, user resistance has a moderating effect on the links between pull factors and SNS switching Intention. These findings contribute to the SNS literature both theoretically and practically.

• Journal of the Korea Society of Computer and Information
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• v.25 no.3
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• pp.199-206
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• 2020

The purpose of this study is to examine the relationship between intention to participation in sharing economy, digital cultural capital, and social connectedness and then analyze the variables affecting the intention to participate in sharing economy. This subjects were university students. Collected data were statistically processed by PASW 18.0 program using reliability, frequency analysis, T-test, one-way ANOVA, correlation and multiple regression analysis. The results were as follows. First, redistribution participation and cooperative lifestyle participation were relatively high. Second, intention to participate in sharing economy activities differs according to gender, age, monthly allowance, and SNS usage time. Third, intention to redistribution participation increases as the recognition of objectified digital culture capital, embodied digital culture capital, and social connectedness increases. And the intention to cooperative lifestyles participation and information sharing participation increased as digital culture capital increased. Forth, the most significant variable affecting the intention to participate in sharing economic activities was digital cultural capital.

• Journal of Korea Port Economic Association
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• v.39 no.2
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• pp.111-128
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• 2023

Due to the coronavirus pandemic, interest in outdoor leisure activities is growing. Among outdoor leisure activities, marine sports can be seen as having good conditions to enjoy in Korea. In the case of yachting among marine sports, a number of yacht experience programs have recently been operated centered on Gwanganli and Suyeong Bay in Busan. This yacht experience is an attractive tourism product that can be enjoyed casually, and can bring stress relief to many users. This study tried to verify the effect of the attractiveness of the yacht experience on the stress recovery based on the tourists' experiences using the yacht experience tour. In addition, we tried to verify the intention of revisiting the yacht experience or sharing it with others through SNS through this stress recovery. In addition, as a moderator variable, the difference between the MZ generation and other generations, which use SNS more actively than other generations, was presented and its significance was verified. The survey of this study was conducted online for tourists who experienced yacht experience in Busan. As a result of the analysis, among the attractive factors of the yacht experience, the program, landscape, facilities and service was found to have a significant influence on the users' stress recovery, and satisfaction through stress recovery had a significant effect on the intention to revisit and to share the SNS. In the verification of the moderating effect according to age, a generational difference in revisit intention between the MZ generation and other generations was confirmed. Through this study, it was suggested that various programs of yacht experience should be developed to induce users to revisit, and various marketing using SNS should be carried out.

• The Journal of Society for e-Business Studies
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• v.18 no.1
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• pp.107-127
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• 2013

The evolution of IT facilitated the communication and knowledge sharing between the social network service (SNS) users. When the more information about SNS users had been posted in SNS site, SNS users had sometimes exposed in the risk of privacy invasion. To remedy this problem, we had introduced the information control mechanisms from the prior studies in data management to the SNS area and empirically validated the effect of these mechanisms in this research. Three information control mechanisms had been elected as access control, reference control and diffusion control. We had conducted a survey to the Facebook users which is the most famous SNS site. 459 data had been gathered and analyzed by PLS algorism. As the results, reference control and diffusion control has significantly increased the trust on SNS providers and decrease the privacy concern. This change could significantly affect on the satisfaction with the SNS site and knowledge sharing intention of SNS users. This study could introduce the new perspective about privacy protection issues in SNS area. Also, the information control mechanisms suggested in this study could contribute to make more robust privacy protection mechanisms in SNS site in practice.