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http://dx.doi.org/10.13067/JKIECS.2017.12.1.155

The Differences of Sharing and Use Intention of SNS Tourism Information according to the Level of Trust and Satisfaction  

Kwak, Dae-Young (Dept. of Tourism Management, Namseoul University)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.12, no.1, 2017 , pp. 155-162 More about this Journal
Abstract
The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction
Keywords
SNS Tourism Information; Information Sharing And Use Intention; Level Of Trust And Satisfaction;
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Times Cited By KSCI : 1  (Citation Analysis)
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