• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.690-701
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• 2013

With the increasing adoption of social network services (SNS), the cultural and art industry is also embracing SNS as an important tool of marketing. Users can share various cultural experiences on SNS easily, and companies can analyze SNS to understand the users for effective marketing. Based on this background, this study analyzed users' behavior and attitude about movies according to SNS usage types. Users of SNS were surveyed and clustered into 'information seekers', 'fun seekers', and 'relationship seekers'. Next, the behavior of the users in each cluster was compared regarding information search about movies, preferred online advertisement channels, and post-watching behavior. The results showed that the SNS usage type has significant relationship with the behavior and attitude about movies. This suggests that movie industry can establish effective online marketing strategy by analyzing SNS usage of users.

• The KIPS Transactions:PartD
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• v.19D no.4
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• pp.271-280
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• 2012

Currently, contents generated by SNS services are increasing exponentially, as the number of SNS users increase. The SNS is commonly used to post personal status and individual interests. Also, the SNS is applied in socialization, entertainment, product marketing, news sharing, and single person journalism. As SNS services became available on smart phones, the users of SNS services can generate and spread the social issues and controversies faster than the traditional media. The existing indexing methods for web contents have limitation in terms of real-time indexing for SNS contents, as they usually focus on diversity and accuracy of indexing. To overcome this problem, there are real-time indexing techniques based on RDBMSs. However, these techniques suffer from complex indexing procedures and reduced indexing targets. In this regard, we introduce the TK-Indexing method to improve the previous indexing techniques. Our method indexes the generation time of SNS contents and keywords by way of NoSQL to indexing SNS contents in real-time.

• Review of Korea Contents Association
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• v.15 no.1
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• pp.38-43
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• 2017

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.938-941
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• 2012

스마트 폰의 보급률이 증가함에 따라 시간과 공간의 제약 없이 의사소통이 가능한 SNS(Social Network Service)가 발달하고 있다. SNS는 기존의 단순한 의사소통에서 광고, 게임, 전자상거래 등 사회전반에 걸친 서비스로 확대되었다. 따라서 사용자에게 좀 더 효율적이고 유용한 서비스 제공이 가능하게 되었으며, 다양한 콘텐츠를 업로드 할 수 있다. 그러나 사용자의 지적재산인 해당 콘텐츠를 무단으로 다운로드 받을 경우 저작권에 침해를 받을 수 있다. 또한 악의적인 사용자의 불법 다운로드 경로를 파악하기 어렵다. 따라서 본 논문에서는 SNS환경에서 워터마킹 기술을 활용한 콘텐츠 저작권 보호 기법에 대해 제안한다. 제안하는 기법은 사용자의 SNS 계정에 업로드한 콘텐츠의 저작권을 보호하며, 악의적인 사용자의 불법 다운로드 경로를 추적하여 추가적인 불법행위를 방지할 수 있다.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.419-428
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• 2020

SNS media is gaining its media share with the benefits of digital technology, such as the convenience of physical access and the entertainment and interactivity of contents, and are becoming a part of users' lives. As media contents consumers move from traditional media to SNS, marketing communication activities are rapidly adapting to leading SNS platforms such as Facebook. This study compares how users perceive four advertisement attributes in each SNS, focusing on Facebook, Instagram, Kakao Story, and Twitter, where the media content creation and consumption systems are relatively similar to each other. The impact on eWOM intention was identified. In addition, we discussed effective SNS operation.

• Journal of Internet Computing and Services
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• v.15 no.1
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• pp.135-142
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• 2014

In this paper, we present integrated SNS Gateway as way to reduce mobile SNS traffic. Integrated SNS gateway's role is communication broker that located between mobile clients and SNS server. In Integrated SNS gateway, web service adapter communicates with SNS Server. Experiment was performed in aspects of contents RTT and network traffic. We evaluate and propose performances of integrated SNS gateway using gateway.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.16-24
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• 2020

The study empirically explored factors influencing How storytelling factors in social networking services, SNS, affect consumer response on the uses and gratification theory. conducted an analysis of 120 university students attending universities in the Seoul metropolitan area using an experiment. The results of this study are as follows: first, The storytelling factors, relevance and veracity have a positive effect on clarity. second, it has been shown that only veracity has a positive effect on parai-social interaction with media figures with emotional attachment. third, para-social interactions have been shown to influence content attitudes and orality sequentially. This study deals with the effect of SNS storytelling on the consumer's part, providing practical implications for enhancing content attitudes and word-of-mouth, by increasing para-social interactions with consumers while identifying the components that should enhance the way SNS is delivered in terms of storytelling.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.336-345
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• 2012

Under the influence of information technology, there has been a significant change in the consumers' attitude and behavior toward the cultural products. Especially, the social network service (SNS) is predicted to effectively facilitate the growing interaction among potential consumers, which may lead to consumption of the cultural products. The goal of this study is thus two-fold: (a) to investigate the characteristic features of the digital environments based on SNS, and (b) to examine how these factors result in the purchase of the cultural contents. The survey data identified the digital environments as Informational interaction, Information connectivity, and Informational trust in the SNS environment. Subsequently, the structural equation methods confirmed that these factors facilitate consumers' participation in the information network and promote consumers' emotional attachment to the cultural contents, which eventually lead to the positive attitude toward the purchase of the cultural contents.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.137-149
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• 2021

This study examined whether and how personal traits such as SNS self-efficacy, comparison orientation, fear of missing out are associated with SNS addiction proneness. An online survey of 232 Chinese students in Korea showed that the personal traits are positively associated with sub-dimensions of SNS addiction proneness. Fear of missing out is found to be positively associated with all three sub-dimensions of SNS addiction proneness. On the other hand, SNS self-efficacy and comparison orientation is positively related to some of the sub-dimensions.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.3
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• pp.335-351
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• 2014

This study proposes a customized SNS operational strategy for special libraries based on a case study on the Ocean Science Library (OSL) of South Korea. The study conducted an in-depth analysis on an organizational structure, manpower, contents, and promotion. The outcome of SNS operational strategy deducted from this study can be categorized into several items, including: (1) a selection of an appropriate SNS channel, which meets the objective of the operation; (2) a formal division of works for SNS operation; (3) a designation of full-time managers and an establishment of a task force team; (4) a specialization of contents according to specific subjects; (5) on/off-line promotions focused on events, which encourage participations; (6) an improvement of contents through regular log analyses; and (7) a promotion of library website access through SNS, and so on. This research also suggested the strategies for the development of SNS operation: strengthening of communication and cooperation among librarians; distribution of academic and research outcomes of the umbrella organization; enhancement of a role as a communication channel between librarians and users, and carry out a role as a 'social curator.'