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http://dx.doi.org/10.4275/KSLIS.2014.48.3.335

An Study of Operational Strategy for Special Libraries on Social Network Service (SNS)  

Han, Jong Yup (한국해양과학기술원 해양과학도서관)
Lee, Seungmin (숙명여자대학교 문과대학 문헌정보학과)
Seo, Man Deok (한국해양과학기술원 해양과학도서관)
Publication Information
Journal of the Korean Society for Library and Information Science / v.48, no.3, 2014 , pp. 335-351 More about this Journal
Abstract
This study proposes a customized SNS operational strategy for special libraries based on a case study on the Ocean Science Library (OSL) of South Korea. The study conducted an in-depth analysis on an organizational structure, manpower, contents, and promotion. The outcome of SNS operational strategy deducted from this study can be categorized into several items, including: (1) a selection of an appropriate SNS channel, which meets the objective of the operation; (2) a formal division of works for SNS operation; (3) a designation of full-time managers and an establishment of a task force team; (4) a specialization of contents according to specific subjects; (5) on/off-line promotions focused on events, which encourage participations; (6) an improvement of contents through regular log analyses; and (7) a promotion of library website access through SNS, and so on. This research also suggested the strategies for the development of SNS operation: strengthening of communication and cooperation among librarians; distribution of academic and research outcomes of the umbrella organization; enhancement of a role as a communication channel between librarians and users, and carry out a role as a 'social curator.'
Keywords
Social Network Service (SNS); Social Media; Special Library;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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