• Journal of Agricultural Extension & Community Development
• /
• v.22 no.4
• /
• pp.395-404
• /
• 2015

The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

• Journal of Agricultural Extension & Community Development
• /
• v.20 no.4
• /
• pp.1079-1103
• /
• 2013

This study is to identify different characteristics of chinese tourists in relation to food tourism. These features includes motivation, travel behavior, attributions, information source, preference about local food and food tourism. Based on the results from empirical investigation, it develop suggestions for attracting chinese tourism to rural area. The results shows that the strongest motivation is to find new food which is different from daily life. Also, they believed that eating local food is meaningful travel behavior. In addition, this study reveals that the attribution of food selection is highly related to freshness, tastes, and sanitation. Accordingly, this study suggests following guide to attract chinese tourist to rural area. 1) developing unique and authentic local food, 2) preparing extensive menu with meat and local agricultural products & a light menu for breakfast 3) deliberating about freshness and sanitation, 4) creating good appearance and smell.

• Journal of Korean Society of Rural Planning
• /
• v.9 no.1 s.18
• /
• pp.1-9
• /
• 2003

This study intends to select the planning techniques and develop the layouts of environmentally friendly rural villages. As the results of this study, the planning techniques of rural villages are as follows: (1) Development of agricultural technology(organic farming), (2) Environmentally friendly layout considering natural energy, conservation of natural landscape and ecosystem, and sewage and rainwater, (3) Community restoration considering joint work, economic interchange between urban people and rural residents, and unity of rural resident's opinion, and (4) Activation of rural tourism considering satisfaction of tourists, conservation of ecological and cultural resources, and resident's income increasement. According to these 4 techniques, this study also developed 4 general models: (1) land-use and flow, (2) green and blue networks, (3) networks of ecological and cultural resources, and (4) finally residential model, divided rural villages into 2 types. Therefore when we develop a countryside, we can apply to these models, considering the current ecological and cultural resources conditions.

• Journal of Agricultural Extension & Community Development
• /
• v.26 no.2
• /
• pp.69-84
• /
• 2019

Recently rural healing tourism has been attracting tourists' interest in relieving mental stress and restoring physical daily life with nature-friendly experience. The purpose of this study is to explore the urgent problems and challenges of rural healing tourism by conducting focus group interview(FGI) with experts. Fourteen experts were interviewed with a semi-structured questionnaire. From the interview data, six themes were identified for direction of healing tourism development. The results of the study are as follows; The area of rural healing tourism can be explained within the framework of health tourism. As for the difference between rural tourism and healing tourism, rural tourism is expected to enhance physical and mental relaxation, daily restoration, and health promotion if rural tourism expects the understanding and experience of agricultural and rural life, and educational effect. The core components of rural healing tourism were operators' expertise, program with rurality, ecological environment, and storytelling. The findings of this paper implicate the underlying dimension of rural healing tourism from a experts' perspective.

• Journal of Agricultural Extension & Community Development
• /
• v.16 no.4
• /
• pp.795-835
• /
• 2009

Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer's kindness and farmer's knowledge above all difference factors on tourism activities. The most preferences of activity's factor is program's quality which is include variety, characteristics, interest without regard to sex, age, companion. Both 'walking on the road' and 'climbing the Orum' is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.

• The Journal of Industrial Distribution & Business
• /
• v.14 no.9
• /
• pp.13-19
• /
• 2023

Purpose: Rural tourism, as a green and sustainable new development method, has become a new economic growth point in China's rural revitalization. The current research on rural tourism has not formed a complete and mature theoretical system, especially the study of tourist satisfaction. This paper is based on the perspective of tourist satisfaction and takes rural tourism in southern Jiangsu, China as the research object. Starting from the current situation of rural tourism development in southern Jiangsu, it elaborates on the current situation of rural tourism development in southern Jiangsu. Research design, data and methodology: Through literature analysis, it is concluded that the factors that affect tourist satisfaction are divided into four major aspects: personal factors, perceived effect factors, destination experience factors, and social factors. Design a survey questionnaire from four aspects: diversity, safety, convenience, agreeableness, and draw conclusions through data analysis. Results: From the four dimensions of the survey, tourists pay more attention to the diversity, agreeableness, and convenience of rural tourism products. This requires increasing the development of tourism products and improving the richness and diversity of rural tourism products. Conclusions: Therefore, optimization measures such as continuously implementing local rural cultural construction, establishing brand effects, and increasing policy support have been proposed.

• Journal of Agricultural Extension & Community Development
• /
• v.22 no.3
• /
• pp.245-260
• /
• 2015

Since the Discussion on responsible tourism sector began in the 1980s, the interest in responsible tourism has increased. Responsible tourism aims to preserve the local culture and environment, and make the benefits return benefits to local stakeholders. This study aims to obtain an empirical understanding of the responsible tourism market by using a segmentation approach to provide better information for responsible tourism marketers in Korea. A self-administered survey was obtained from 471 tourists in seven responsible tourism sites. As for the motivations of responsible tourism, seven factors ('faimly togetherness', 'escape relaxation', 'personal growth', 'social interaction', 'various experience', 'learning' and 'natural experience') were extracted. Six distinct segments were identified based on the motivation: escape from daily life relaxation seekers (19.15%), overall low motivation (7.8%), family togetherness seekers (21.18%). various experience seekers (12.77%), noverlty learning seekers (22.46%) and want-it-all (16.55%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of responsible tourism marketing and operation.

• Korean Journal of Organic Agriculture
• /
• v.13 no.3
• /
• pp.261-279
• /
• 2005

This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

• Journal of Agricultural Extension & Community Development
• /
• v.20 no.2
• /
• pp.511-533
• /
• 2013

The study used a seasonal ARIMA model to forecast the number of tourists to Kyeongju foreign in a uni-variable time series. Time series monthly data for the investigation were collected ranging from 1995 to 2010. A total of 192 observations were used for data analysis. The date showed that a big difference existed between on-season and off-season of the number of foreign tourists in Kyeongju. In the forecast multiplicative seasonal ARIMA(1,1,0) $(4,0,0)_{12}$ model was found the most appropriate model. Results show that the number of tourists was 694 thousands in 2011, 715 thousands in 2012, 725 thousands in 2013, 738 thousands in 2014, and 884 thousands in 2015. It was suggested that the grasping of the Kyeongju forecast model was very important in respect of how experts in tourism development, policy makers or planners would establish marketing strategies to allocate services in Kyeongju as a tourist destination and provide tourism facilities efficiently.

• Journal of the Korean Institute of Rural Architecture
• /
• v.18 no.3
• /
• pp.25-34
• /
• 2016

The purpose of this study is to investigate installation status of information facilities and condition of walking road influencing to psychological safety of walking tourists. For this purpose, four roads for walking tour are selected; the course no. 16 of Jeju Olle Trail, Sarabong Byeoldobong walkway in Jeju and the course no. 8 of Bougil, Gyeongpo Lake walkway in Gangneung. Facilities installed on roads for walking tour are classified into four facilities; safety facility, information facility, amenity facility, local cultural facility. In order to consider installation status of information facilities and condition of walking road influencing to psychological safety of walking tourist, a field experiment was conduced focusing on the course no. 16 of Jeju Olle Trail. Thirteen cases were happened as confusing situation while walking tour. Of the 13 cases, the situation of being lost and wandering on the trail accounted for six cases. In contrast to the expectation that the situation of being lost and wandering would occur only at a crossroads, it is not that such situation took place at specific places like a crossroads or where direction signs were inaccurate. Walking tourists of this field experiment also confronted situations of having lost confidence about continuing the ongoing direction, of having anxiety over walking a walking trail, of feeling discomfort caused by walking and of being offended by uncomfortable or messy areas of walking trial. These confusing situations are happened inappropriate installation of direction sign, so direction sign is needed to install more carefully and detailed.