• Smart Media Journal
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• v.7 no.4
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• pp.106-113
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• 2018

Brand identity (BI) is a key asset that affects consumers' psychological cognition of products and services. In the initial planning stage of the BI design development for a company, a unique approach strategy is required. In the final evaluation stage, a reasonable design evaluation method involving potential consumers needs to be prepared. However, conventional brand identity design evaluation processes tend to depend on the results of surveys, and in many cases it is impossible to be free from the distorting phenomenon of survey respondents' psychological manifestation which is often revealed in the process of the surveys. In this context, this research has explored whether the method of utilizing EEG data of the subjects along with the conventional survey method of preference could be helpful in the process of evaluating the brand identity design. To achieve that, we correlated the subject's preference survey results with the subject's EEG data. 'Attractiveness' and 'concentration' were used as variables. As a result, it was found that there was a high correlation between the results of preference survey on 'attractiveness' and the results of 'EEG' on 'concentration'. Therefore, in addition to the existing conventional qualitative evaluation methods, we confirmed that design evaluation methods using EEG are useful for evaluating tacit knowledge objects such as the BI design.

• Journal of the Korean Society of Mineral and Energy Resources Engineers
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• v.55 no.6
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• pp.635-648
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• 2018

This study analyzed patent trends of seismic nodal systems and the technical characteristics of core patents of three major companies, including Fairfield, Sercel, and Wireless Seismic, to examine the focus of technology development of each company. From the analysis, the patent application growth rate of seismic nodal systems has steadily increased since early to mid-2000s and has recently shown a higher growth rate. Over the same period, the patent application growth rate of the three major companies examined was higher than that of the global trend, and patent infringement cases was also examined to evaluate market competition in this field. Analysis of the technical characteristics of the three companies' 33 core patents showed that they are generally focused on seismic signal detection. Sub-technologies included improved reliability of data acquisition, data transmission efficiency, and overall operating of the seismic nodal system. New entrants in field of technology development or manufacturing of seismic nodal systems where the market is growing must closely analyze the contents of major companies' products and patents to prevent possible patent disputes or duplicate research.

• Korean Journal of Heritage: History & Science
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• v.42 no.2
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• pp.40-61
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• 2009

A new construction methodology has been proposed on a scientific basis to reason a rational explanation for the structure and the present configuration of Chum-Sung-Dae. This is because there is no way to otherwise explain the gap between our expectation that the people in Shilla are assumed to be and the problems, such as the use of a temporary supporting structure including falsework, the use of a conveying device for stonework and the practice of soil fill, raised when the construction method in nowadays is applied to the structure. Furthermore, it is because the questions, such as the difference of an azimuth angle between the southward opening and the square podium, the skewed circular plan in layers of the body, misalignment between neighboring layers of the body, disagreement between the inclination due to slight sidesway and the eccentricity in each layer of the circular body, perfectly aligned vertical and horizontal joints and the existence of soil fill, raised from the present configuration of Chum-Sung-Dae, also require a reasonable explanation based on scientific evidences, if any. Therefore, the proposed new construction methodology, in which the soil hill outside as well as the soil fill inside the Chum-Sung-Dae may have been utilized as a temporary scaffolding system for construction, is the highly probable one that the builders of Chum-Sung-Dae might have inevitably employed. The existence of great tombs, scattered in Hwang-Nam-Dong close to Chum-Sung-Dae, implies that the people of Shilla might have accepted the proposed new construction methodology as a natural one.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.167-178
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• 2021

Since 2014, the quality level survey of the defense industry has been carried out annually. The need for this was felt as the quality control policy was inadequately reflected in the survey results. In this study, to secure valid and reliable data, the quality level survey measurement indicators and questionnaires used previously were analyzed and developed as customized papers according to the size of the company. The questionnaire index was simplified through the elimination of unnecessary and redundant items to improve the response rate and reliability. In addition, a comprehensive score was computed based on the improvement index so that the result of the quantitative quality level survey could be calculated. Through this, it was possible to determine the quality level attained by the defense industry. Through the quality level survey, we intend to secure data that can analyze the quality management environment to maintain quality levels of the defense industry and identify ways to establish mid-to-long-term quality management strategies and improve systems to enhance the quality level of the defense industry in the future.

• The Journal of Sustainable Design and Educational Environment Research
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• v.20 no.4
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• pp.13-20
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• 2021

In the world, each country is preparing various policies to promote start-ups, and the Korean government is actively promoting policies to support start-ups and the national economy through technology-based start-ups for creating jobs. Recently, the number of start-up companies is on the rise. In particular, in accordance with the industrial structure transformation leading the 4th Industrial Revolution, technology-based start-ups are steadily growing based on knowledge-based services such as information and communication, science and technology service industry, and business support service industry. The purpose of this study is to find out whether the startup space provided by the university reflects the startup-friendly characteristics, and to investigate and analyze the satisfaction and requirements of the space required by the actual college campus startup space users to create a more efficient space configuration plan. Through this study, factors that should be considered first for universities in preparing startup spaces were derived for each space element. Therefore, it is necessary for university campuses to deeply recognize the importance of space provision among the future start-up support systems, and to improve them periodically through the consumers' satisfaction of the space in the construction and improvement of startup spaces.

• Journal of Korea Trade
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• v.25 no.3
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• pp.21-47
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• 2021

Purpose - Offshoring has emerged as one of the major trends in international trade and has become one of the strategies for achieving competitiveness in the global market. In spite of this, the expected gains of offshoring can be offset by hidden costs and risks, such as those associated with the COVID-19 pandemic, the trade war between the USA and China, and the ongoing trade dispute between Korea and Japan. To obviate such business failure and prevent critical business blunders, offshoring strategies that efficiently consider both risk elements and potential wealth creation are urgently need. The first purpose of this study is to contribute to the development of more advanced offshoring strategies to help host countries select the best locations to manage supply chain risks and create unique value. The second purpose is to specifically analyze the current status of Korea and provide Korean companies with implications to be considered when deciding whether to offshore or re-shore. Design/methodology - A Network DEA model was applied to measure the comparative location efficiency of national competencies for offshoring strategy from perspectives of wealth creation opportunities (profitability and marketability) and supply chain risk management. The location efficiencies are compared among a total 70 countries selected from the Global Competitiveness Index (GCI) and globally attractive locations outlined by Kearney (2017). For the secondary analysis of efficiency, a t-test examining the nature of competitive advantage and the level of sophistication in production processes was implemented in three divisions. We then analyzed differences in offshoring performance in terms of the identified national traits. Moreover, Tobit regression analysis is conducted to investigate the correlation between value-added business activities and each divisional efficiency, seeking to determine how each degree of value-added business activity influences the increase in offshoring productivity. Findings - Regarding overall location efficiency for offshoring performance, only the USA and Italy were identified as being efficient as host countries for offshoring, under circumstances of advanced development, such as productivity and risk management. Korea ranks 13th among 70 countries. The determinants of national competitiveness depend on national traits (the nature of competitive advantage and business sophistication). Countries with labor/resource advantages and labor-intensive industries are more competitive in terms of marketability than others. In contrast, countries with strong technology-intensive industries benefit offshoring companies, particularly in the technology sector, with the added advantage of supply chain risk management. As the perception of a value chain is broader in a country, it can achieve both production sophistication and competitive advantages such as marketability and SCRM. Originality/value - Existing studies focus on offshoring effectiveness from a company perspective. This paper contributes to comparing country efficiency in producing core competencies related to an offshoring strategy and also segments countries into three performance-based considerations associated with the global offshoring market. It also details Korea's position as an offshoring location according to national efficiency and competency.

• Korean small business review
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• v.42 no.4
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• pp.251-283
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• 2020

The purpose of this study is to provide assistance to the establishment of related policies to improve the level of acceptance and use of smart factories for SMEs in Korea. To this end, the Unified Technology Acceptance Model (UTAUT) was extended to select additional factors that could affect the intention to accept technology, and to demonstrate this. To achieve the research objective, a questionnaire composed of 7-point Likert scales was prepared, and a survey was conducted for manufacturing-related companies. A total of 136 questionnaires were used for statistical processing. As a result of the hypothesis test, performance expectation and social influence had a positive (+) positive effect on voluntary use, but effort expectation and promotion conditions did not have a significant effect. As an extension factor, the network effect and organizational characteristics had a positive (+) effect, and the innovation resistance had a negative effect (-), but the perceived risk had no significant effect. When the size of the company is large, the perceived risk and innovation resistance are low, and the level of influencing factors for veterinary intentions, veterinary intentions, and veterinary behaviors are excluded. Through this study, factors that could have a positive and negative effect on the adoption (reduction) of smart factory-related technologies were identified and factors to be improved and factors to be reduced were suggested. As a result, this study suggests that smart factory-related technologies should be accepted.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.237-254
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• 2022

This research paper studied the effect of corporate CEO's image on brand value. The purpose of this study was to elucidate the change in corporate value following the legal arrest of Samsung Electronics CEO. To demonstrate the legal restraint of Samsung Electronics CEO and change in brand value, the argument was made based on analysis data evaluated by the Korea Industrial Policy Institute and Interbrand. In the case of Samsung Electronics, even in 2017 after CEO Lee Jae-yong was arrested, the brand value of Samsung Electronics rose 9% from the previous year to reach $56.2 billion. In 2020, it ranked fifth, and in the first half of 2021, while CEO Lee Jae-yong was arrested, Samsung Electronics ranked fifth in value. In this study, Samsung Electronics' production and brand value continued to rise after the 2000s regardless of the CEO's legal restraint. As a result of this study, Samsung Electronics revealed that the company's management and brand value have been established regardless of the legal restraint of the CEO.

• Journal of the Society of Disaster Information
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• v.17 no.4
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• pp.794-801
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• 2021

Purpose: The effectiveness of the transport vehicle management system of the Chemical Substances Control Act will be studies and used as basic data for future system improvement plans. Method: After the enforcement of the Chemical Substances Control Act, the effectiveness for the transport vehicle management system was studies by comparing the transport plan, guidance and inspection status, safety training completion management, ect., and the reduction rate of chemical accidents. Results: The average number of chemical accidents in transport vehicles nationwide is 20 each year. And It is decreasing with the stabilization of the Chemical Substances Control Act('15.1.1). The first reason for the decrease in chemical accidents is the increase in submission of transport plans. Second, as the guidance and inspection rate increased every year, the shipper company's management of transport companies was naturally strengthened. Finally, it is judged that chemical accident caused by transport vehicles decrease through safety education. Conclusion: The current tranport vehicle management system of the Chemical Substances Control Act is effective. However, further research is needed to improve the practical and efficient transport vehicle management system.

• Journal of the Korean Geotechnical Society
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• v.26 no.9
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• pp.37-45
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• 2010

Sorption characteristics of arsenic on furnace slag were investigated to remove arsenic from groundwater using furnace slag, which is industrial waste generated from steel company. Adsorption isotherm experiments and kinetic sorption experiments were performed and the chemical characteristics of supernatants from these experiments were analyzed. Results showed that all supernatants were alkaline (above pH 9) and the highest ion concentration in the solution was found with calcium (30~50 mg/L). Results of adsorption isotherms were more adequately described by the Freundlich model than Langmuir model. From adsorption isotherms experiments, it was noted that the adsorption amount of As(V) was 87% higher than that of As(III). Results of kinetic sorption experiments were more properly fitted by pseudo second order (PSO) model than pseudo first order model. Equilibrium adsorption amount ($q_e$) and relaxation time ($t_r$) calculated from PSO model increased with initial concentration of arsenic. Equilibrium adsorption amount of As(V) was higher than that of As(III) and relaxation time of As(V) was shorter than that of As(III). Adsorption isotherm results could be predicted by kinetic adsorption results, since equilibrium adsorption amount calculated through PSO model generally agreed with equilibrium adsorption amount measured from adsorption isotherm.