• Journal of Distribution Science
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• v.19 no.5
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• pp.23-34
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• 2021

Purpose: This study identifies the critical elements of relationship management required to be studied in distribution sciences to create a relational bond of watch manufacturers with their retailers in India. The offline watch retail market is undergoing a rapid transformation due to technology intervention in the product portfolio and the advent of online retailing. The study identifies the interrelationships amongst the constructs of interdependence, trust, affective commitment, and information exchange to form long-lasting relational bonds in the watch industry. Research design, data and methodology: We used a path analysis to investigate the relationship between interdependence, trust, affective commitment, and information exchange. Data has been collected from 143 watch retailers using judgmental sampling method. Results: The data analysis suggested the establishment of measurement and structural model. The absolute and relative goodness of fit models in the causal analysis are 0.628 and 0.959 suggesting a sufficient fit index. Based on the analysis of direct and indirect effects, the results indicate that trust fully mediates the effect of interdependence and information exchange of retailers with the manufacturer. Conclusions: Trust plays an important role in driving commitment and information exchange between watch manufacturers and retailers. Interdependence in the manufacturer-channel relationships would lead to affective commitment only when trust exists in the relationship. [AMAWATE, Vibhas.] in Web of Science and Scopus).

• The Journal of Information Systems
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• v.31 no.4
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• pp.75-100
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• 2022

Purpose Recently, hyper-realistic virtual influencers have received much attention in the field of corporate marketing. However, there is a lack of research that suggests specific processes affecting behavioral intentions through trust and attachment between virtual influencers and consumers. In addition, previous studies have failed to consider the characteristics of hyper-realistic virtual influencers. Therefore, this study investigates the effects of trust and attachment to hyper-realistic virtual influencers on consumers' behavioral intentions based on the trust-building model. Design/methodology/approach Based on the previous research, seven antecedent factors for trust-building were derived: Reality, Attractiveness, Awareness, Interactivity, Professionalism, Social Presence, and Predictability. Next, the survey was conducted on Chinese people who had experienced interacting with hyper-realistic virtual influencers on social network services within the last 3 months at the time of data collection. A total of 326 respondents were used for the final analysis and hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, this study confirmed that reality, attractiveness, awareness, social presence, and predictability as antecedent factors for trust-building of hyper-realistic virtual influencers have a positive effect on trust. Second, this study confirmed that trust in hyper-realistic virtual influencers has a significant positive effect on attachment. Lastly, this study confirmed that trust and attachment to the hyper-realistic virtual influencer significantly and positively affect relationship retention and purchase intentions.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.3
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• pp.103-114
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• 2008

This study is to find a foundation of building customer's attachment to internet site and understand the structural cause and effect relationship between customer's attachment and trust ; Once being formated attachment to internet-site, become Trust on the internet-site. Empirical study have been carried out by using structural equation model to find those relationship and the result and its implication are following. First, Customer's self-image Congruence have an influence on attachment to internet site and as origin nature, secure attachment is also one of critical foundations of attachment to the site. Second, Customer's activities for community have an effect on the attachment significantly but interaction between customer and the site have tiny effect on love to the site. Third, the love to the site could be one of critical elements to perceive the trust to the site but only interested in the site wouldn't effect on the trust. Except for those elements mentioned above, as a foundation of building the attachment, interaction and self-image congruence have directly effect on the trust.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.1-18
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• 2022

Purpose - The purpose of this study is to take fitness APP users as the research object from the perspective of user experience to explore the influence of fitness APP user experience factors on product trust and purchase intention. Design/methodology/approach - The study collected data on 275 customers who had experience buying and using fitness apps. To test the hypothesis, SPSS 27.0 and AMOS 26.0 statistical packages were used based on the collected data. Findings - The results showed that the user experience factors (usefulness, ease to use, enjoyment, interaction) of fitness APP and the relationship between product trust had a positive effect, and product trust had a positive effect on purchase intention. In addition, exercise experience, showed a moderating effect in the relationship between the usefulness, easy to use of user experience and product trust. Research implications or Originality - This study provided research model among user experience factors of fitness APP, product trust and purchase intention. This study can help sports and fitness companies with product optimization and marketing decisions.

• Journal of the Korea Safety Management & Science
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• v.15 no.1
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• pp.317-325
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• 2013

This paper reviewed the relationship between social capital(interaction, trust, shared vision) and innovation(product innovation, process innovation), and the moderating effect of CEO's entrepreneurship in small businesses of Convergence Federation. Based on the responses from 252 responses, the results of multiple regression analysis showed that interaction and shared vision effect positively on product innovation and process innovation, but trust effects positively only on process innovation. The results of moderating analysis showed that entrepreneurship effects positively on the relationship between trust and product innovation, and the relationship between shared vision and process innovation.

• Korean Management Science Review
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• v.23 no.2
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• pp.1-16
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• 2006

With the diffusion of the Internet, firms try to electronically collaborate with their partners in order to cut costs and gain profits. This, electronic Partnership, called 'Collaborative IT' is quite popular between large purchase enterprises and small-to-medium sized sub-contractors. This study investigates such relations. This study proposes three groups of research variables-interorganizational relationship, collaborative IT activity, and firm performance. the interorganizational relationship consists of trust, commitment, and asymmetry of commitment. Collaborative IT activity is composed of information sharing and workflow integration. The ultimate dependent variable is firm performance. It is hypothesized that the relationship factors influence the level of collaborative IT activity, while the latter in turn affects the firm performance. The relationship factors nay also directly affect the dependent variable. In addition, collaborative IT motive, as a moderating variable, may influence the causal relationship. By means of survey, ore hundred and eighty-two responses were obtained. Most sample companies are small-sized, in the manufacturing sector. The analysis of data reveals that both trust and commitment positively affects the level of collaborative IT activity, while asymmetry of commitment has negative effects. The workflow integration is significantly related with firm performance. Information sharing, however, has no signific3nt effects. Furthermore, asymmetry of commitment shows reverse relationship with firm performance. Collaborative IT motive works as a moderating variable between information sharing and firm performance. Finally, workflow integration is believed to mediate between relationship factors and firm performance.

• Journal of Fashion Business
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• v.21 no.1
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• pp.99-111
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• 2017

This research analyzed the influence of mobile fashion shopping characteristics on customer loyalty through relationship quality. The data were collected subjects in their 20's-30's who had purchased fashion products using a mobile shopping channel. through an online survey using the self administered questionnaire. Exploratory and confirmative factor analysis were conducted to identify the dimensions of mobile fashion shopping characteristics and customer relationship variables. Mobile fashion shopping characteristics comprised four dimensions including tangibility, ubiquity, security and personalization. Customer relationship variables were identified as four dimensions such as satisfaction, trust commitment and loyalty. A structural equation modeling analysis was employed to examine the relationship between mobile fashion shopping characteristics, relationship quality and customer loyalty. Tangibility, ubiquity and security had a significantly positive impact on satisfaction and trust, but personalization had an influence on only satisfaction. Satisfaction had a significantly positive impact on commitment and loyalty. Trust had an influence on only commitment. In conclusion, relationship quality was found to be the appropriate model to explain the influence of mobile commerce characteristics on consumer' loyalty in mobile fashion shopping.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.609-616
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• 2005

The purposes of this study were to investigate relationship marketing in fashion retail setting through literatures and were to set up a relationship marketing model which is suitable for fashion stores. In order to achieve the purposes of this study, concepts and properties of relationship marketing were studied through the previous studies. Relationship marketing research tendency in retail setting was examined and relationship marketing strategies of fashion stores were examined. As a results, relationship marketing process model for fashion stores was developed. The variables influenced on long-term relationship intention of fashion consumers may be relationship benefits, satisfaction, trust, and commitment. Relationship benefits might have an influence on satisfaction, trust, and commitment. Finally commitment might have an influence on long-term relationship intention. Also, Consumer buying characteristics and consumer relationship disposition might have an influence on relationship marketing process model for fashion stores.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1079-1090
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• 2001

This paper suggest the importance of relationship marketing of the apparel store, and proved the relationship between the relationship marketing factors and the relationship quality and performance. In this research, department store is focused, Credence service, contact guest service, and communication service are defined as relationship marketing factors. Satisfaction and trust are defined as relationship quality. And long-term oriented relationship, repeat purchase. and positive word-of-mouth are set to performance. The questionnaire survey was carried out 238 20's & 30's women in the capital region during nov, 2000. SAS package program was used to analyze the gathered data. The investigation of this research reveals some results. First, relationship marketing factor has effects on relationship quality. Second, it is proved that relationship quality has effects on performance. In conclusion, it is proved that relationship marketing of apparel store is very important marketing strategy that make concrete relationship with consumer and give satisfaction and trust to consumer, and then can make partnership with consumer for long-term consideration.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.141-148
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• 2019

The purpose of this study is to investigate the relationship between golf leader trust, exercise flow and psychological happiness for golf practice users. This study surveyed 256 golfers. The data were used to examine the causal relationship between variables using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First trust of Instructors had a positive effect on exercise flow. Second, exercise flow had a positive effect on psychological happiness. Third, trust of Instructors had a positive effect on psychological happiness. Fourth, exercise flow mediated the relationship between golf participant trust of Instructors and psychological happiness. If golf participants have higher confidence in their leaders and more commitment to exercise, the quality of life will be higher.