Asia-Pacific Journal of Business (아태비즈니스연구)

KNU The Institute of Management & Economy Research (강원대학교 경영경제연구소)
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A study on the effect of user experience of fitness APP on product trust and purchase intention

  • Zhoua, Huizhuo (Department of Business Administration, Kyung Hee University) ;
  • Xing, Xiaoyu (Department of Business Administration, Kyung Hee University) ;
  • Lu, Zifan (Department of Business Administration, Kyung Hee University)
  • Received : 2022.08.30
  • Accepted : 2022.09.28
  • Published : 2022.09.30
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Abstract

Purpose - The purpose of this study is to take fitness APP users as the research object from the perspective of user experience to explore the influence of fitness APP user experience factors on product trust and purchase intention. Design/methodology/approach - The study collected data on 275 customers who had experience buying and using fitness apps. To test the hypothesis, SPSS 27.0 and AMOS 26.0 statistical packages were used based on the collected data. Findings - The results showed that the user experience factors (usefulness, ease to use, enjoyment, interaction) of fitness APP and the relationship between product trust had a positive effect, and product trust had a positive effect on purchase intention. In addition, exercise experience, showed a moderating effect in the relationship between the usefulness, easy to use of user experience and product trust. Research implications or Originality - This study provided research model among user experience factors of fitness APP, product trust and purchase intention. This study can help sports and fitness companies with product optimization and marketing decisions.

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References

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