• Title/Summary/Keyword: Relationship Efforts

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Effect of Brand Popularity in a Foreign Market on Consumer Behavior in a Franchise Cosmetic Retailer's Online Shop

  • KIM, Ji-Hern;GONG, Tae Gyung;AHN, So Jung
    • The Korean Journal of Franchise Management
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    • v.11 no.2
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    • pp.17-22
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    • 2020
  • Purpose: As consumers have difficulty in brand choice due to excessive information, using brand popularity as an advertising cue (e.g., Sales No. 1, Hit Product) has been getting more attention as an effective curation strategy for decreasing consumers' cognitive efforts. Accordingly, recent studies empirically demonstrate that consumers tend to prefer and choose a brand with a popularity cue and offer a useful information regarding how to use a popularity cue in marketing communication. However, extant research has mainly focused on investigating the impact of "brand popularity in a domestic market" on consumer behaviors. Thus, little is known about the effect of "brand popularity in a foreign market" on local consumers' decision-making process. Given that domestic consumers tend to purchase imported products from overseas countries, it can be meaningful information for global companies. Therefore, this research derives and tests the five hypotheses to examine how local consumers respond to brand popularity in a foreign market as an advertising cue. Specifically, it tests the three hypotheses regarding the direct and indirect effects of brand popularity in a foreign market on risk perception and purchase intention. Then, it tests two additional hypotheses about moderating effects of psychic distance on the relationship between brand popularity and risk perception as well as on the relationship between brand popularity and purchase intention. Seventy participants are exposed to an advertisement for an Indian cosmetic brand using a popularity cue in Indian market and answer the questions about brand evaluation. For data analysis, regression analysis is employed. The findings of this research show that perceived brand popularity lowers local consumers' perceived risk with a foreign brand. However, perceived brand popularity does not have a direct impact on purchase intention while it has an indirect effect through perceived risk. Meanwhile, psychic distance moderates the effect of perceived brand popularity on perceived risk level, but it has no impact on the relationship between brand popularity and purchase intention. This research is one of the first studies that demonstrate the positive impact of brand popularity in a foreign market on a local consumer's purchase decision, and it shows the effect can be moderated by psychic distance.

Governance Mechanisms Analysis for the Commercialization of the Industry-University-Institute Cooperation (산학연 협력의 사업화 성과를 위한 거버넌스 메커니즘 분석)

  • Han, Jae-Hee;Kim, Sun-Young;Lee, Byung-Heon
    • Asia-Pacific Journal of Business
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    • v.10 no.4
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    • pp.223-236
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    • 2019
  • Governance can be defined as a concept that encompasses a series of processes including partner selection as well as control and coordination of collaboration to achieve common goals. The study examined efforts to mitigate the risks of opportunistic behaviors into partner selection, partner relationship, control mechanism, and conflict management. For cases that have achieved commercialization outputs with the participation of SMEs, data was collected and analyzed such as interviews with project managers and case records for seven months from October 2016. According to the analysis result, as the complexity increases, such as multilateral cooperation for the development of finished products, cooperation with a trusted partner rather than a partner who can perform a task well was preferred, and the process control was put ahead of the output control. Regarding the partner relationship, the relationship between the owner and the agent differed according to the point of view, and there was a lack of clear allocation of authority and responsibility as well as a reward for the result. In terms of the conflict management, most emphasis was on resolving conflicts or difficulties, and no attempt was made to utilize the positive aspects of the conflict. The structure of most industry-university-institute cooperation organizations is simply composed of the host and participating organizations, and the management regulations should be amended for companies, that put actual funds and use the outputs, to have the authority and responsibility as the owners, and be allowed to use the governance elements appropriately to take the lead as consumers.

A Structural Relationship among Informational Leadership, Self-efficacy, Communication Ability, and Job Satisfaction of Secondary School Teachers

  • Yu, Pyeong-su
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.4
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    • pp.205-212
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    • 2022
  • The purpose of this study was to analyze the structural relationship between the informational leadership, self-efficacy, communication ability, and job satisfaction of secondary school teachers. In order to achieve the purpose of this study, the following research questions were set up. First, what is the structural relationship between teachers' information leadership, self-efficacy, communication ability, and job satisfaction? Second, what is the mediating effect of self-efficacy and communication ability in the influence of teachers' informational leadership on job satisfaction? J-Do's secondary school was sampled through random sampling from the population. A total of 600 subjects were sampled. The results of this study show that for secondary school teachers, self-efficacy and communication skills play an important role as a motivating factor for job satisfaction. To have teachers' self-efficacy and communication skills, teachers' respect for opinions and participation in decision-making on school management It should be developed in the direction of expanding and creating a cooperative organizational climate. In addition, it was found that it was necessary to change individual teachers' efforts or perceptions in consideration of individual characteristics and environmental characteristics.

The Structural Relationship among Job-crafting, Work Engagement, Informal Learning, Social Support and Positive Psychological Capital of Safety Workers in Large Corporations (대기업 안전직 근로자의 직무재창조와 직무열의, 무형식학습, 사회적 지지 및 긍정심리자본의 구조적 관계)

  • Lee, Ju-Seok;Song, Seong-Suk
    • Journal of the Korea Safety Management & Science
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    • v.24 no.1
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    • pp.49-60
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    • 2022
  • The purpose of this study is to verify the structural relationship between job crafting and job enthusiasm, informal learning, social support, and positive psychological capital, and to investigate the effect of informal learning, social support, and positive psychological capital on job crafting through job enthusiasm. A survey was conducted on 451 safety workers at large domestic companies, and the collected data were analyzed for model suitability, influence relations between variables, and mediating effects with AMOS 23.0 using SPSS 23.0. Through research, we found five important results. First, the structural model of job crafting, job enthusiasm, informal learning, social support, and positive psychological capital properly explained the empirical data. Second, social support and positive psychological capital had a positive effect on job enthusiasm, but informal learning did not significantly affect job enthusiasm. Third, informal learning and positive psychological capital had a positive effect on job crafting, while social support did not significantly affect job crafting. Fourth, job enthusiasm had a positive effect on job crafting. Finally, job enthusiasm was found to mediate the relationship between social support and positive psychological capital and job crafting. These suggest that continuous environmental efforts and systematic management measures are needed to promote job crafting of safety workers so that informal learning, social support, positive psychological capital, and job enthusiasm can be expressed. Therefore, the necessity of developing various sub-factors of informal learning that can promote job crafting of safety workers was suggested as a follow-up study.

The Moderating Effect of Organizational Justice on the Relationship between Self-Efficacy and Nursing Performance in Clinical Nurses (임상간호사의 자기효능감과 간호업무성과의 관계에서 조직공정성의 조절효과)

  • Kim, Ju-Ra;Ko, Yukyung;Lee, Youngjin;Kim, Chun-Ja
    • Journal of Korean Academy of Nursing
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    • v.52 no.5
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    • pp.511-521
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    • 2022
  • Purpose: This study aimed to examine the moderating effect of organizational justice on the relationship between self-efficacy and nursing performance among clinical nurses. Methods: In January 2021, a cross-sectional survey was conducted with 224 clinical nurses recruited from a university-affiliated hospital in Suwon, South Korea. Participants completed online-based, self-report structured questionnaires. Collected data were analyzed using multiple regression and a simple model of PROCESS macro with a 95% bias-corrected bootstrap confidence interval. Results: Self-efficacy and organizational justice were found to be significant predictors of nursing performance. These two predictors explained the additional 34.8% variance of nursing performance in the hierarchical regression model, after adjusting the other covariates. In addition, organizational justice moderated the relationship between self-efficacy and nursing performance among the clinical nurses. In particular, at low self-efficacy level, participants with high organizational justice had higher nursing performance compared to those with low organizational justice. Conclusion: Enhancing organizational justice can be used as an organizational strategy for improving the organizational culture in terms of distribution, procedure, and interaction. Ultimately, these efforts will contribute to the improvement of nursing performance through a synergistic effect on organizational justice beyond nurses' individual competency and self-efficacy.

The Relationship between the Level of Frailty and Sleep Duration of the Older Adults in Korea (한국 노인의 노쇠 수준과 수면 시간의 관계)

  • Gu, Hye-Ja
    • Journal of Convergence for Information Technology
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    • v.12 no.2
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    • pp.94-106
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    • 2022
  • This study was attempted to investigate relationship between level of frailty and sleep duration in the Korean older adults using data from the 8th Korea National Health and Nutrition Examination Survey(KNHANES VIII-1, 2019). The subjects were 1,690, complex sample frequency, descriptive statistics, cross and logistic regression analysis were performed using SPSS program. As a main result, sleep duration simultaneously adjusted for general, health behavior and disease characteristics did not show significant relationship between frail level, but 'not recommended' sleep duration is significantly decreased 70~74 years old, significantly increased lower level of education, lower level of income, and a lot of perceived stress. Finally, personal and social efforts are required to prevent frailty, improve sleep duration of older adults.

Effect of Nursing Students' Emotional Intelligence and Interpersonal Competence on Caring Efficacy (간호대학생의 감성지능, 대인관계유능성이 돌봄효능감에 미치는 영향)

  • Eui-Jeung Park;Gyeong-Sun Jeong
    • Journal of The Korean Society of Integrative Medicine
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    • v.11 no.4
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    • pp.115-124
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    • 2023
  • Purpose : This study investigated the effects of nursing students' emotional intelligence and interpersonal competence on their caring efficacy. Methods : This study surveyed 217 junior and senior nursing students from City B in South Korea between June 1 and June 30, 2023. The SPSS 22.0 program was employed to analyze the collected data by computing the frequency, percentage, mean, and standard deviation, as well as by conducting t-test, ANOVA test, Scheffe's test, Pearson correlation coefficient, and a multivariate regression analysis. Results : The nursing students exhibited an average emotional intelligence of 5.31±.78, interpersonal competence of 3.47±.56, and caring efficacy of 4.02±.62. The students' emotional intelligence showed significant differences in terms of satisfaction with their major (p<.001), satisfaction with the clinical practice (p<.001), satisfaction with their relationship with clinical practice instructors (p=.001), and the standard of living (p=.021). Furthermore, a significant difference in interpersonal competence was observed in terms of the students' satisfaction with their major (p=.003), satisfaction with the clinical practice (p=.001), satisfaction with their relationship with clinical practice instructors (p=.002), and subjective mental health (p=.005). Meanwhile caring efficacy demonstrated a significant difference with regard to the grade level (p=.001), satisfaction with the major (p<.001), satisfaction with the clinical practice (p<.001), satisfaction with their relationship with clinical practice instructors (p=.007), subjective mental health (p<.001), and subjective physical health (p=.047). The factors that affected the caring efficacy included interpersonal competence (p=.002), grade level (p<.001), satisfaction with the major (p=.004), and emotional intelligence (p=.020), all of which together accounted for an explanatory power of 22.3 %. Conclusion : Based on the results of this study, it is evident that further research related to the emotional intelligence, interpersonal competence, and caring efficacy of nursing students must be encouraged in the future. Furthermore efforts should be made to develop appropriate programs aimed at enhancing nursing students' caring efficacy by accounting for their emotional intelligence and interpersonal competence.

Methodology for Extended Schema Representation in Database Integration

  • 김철호
    • Journal of the military operations research society of Korea
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    • v.23 no.2
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    • pp.85-102
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    • 1997
  • There have been several research efforts to support interoperability among multiple databases. In integrating multiple databases, we must resolve schema conflicts due to the heterogeneity in databases. To resolve these conflicts, not only meta-data for database schemas but also general knowledge expressing the real world meanings associated with the database schemas are required. This paper presents a uniform representation method for relational schema and general knowledge base that is composed, among other things, of concept hierarchy and thematic roles in relationship, using the knowledge representation language Lk. This representation method has a flexible descriptive power which facilitates concepts to be expressed at different levels of granularity and can describe knowledge expressed in Lk are used for input of the next step, such as conflict resolution and query processing of multiple database.

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Towards Effective Regional Innovation Systems in Korea (효율적인 지역혁신체제 구축전략)

  • 정선양
    • Journal of Technology Innovation
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    • v.8 no.1
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    • pp.31-48
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    • 2000
  • Nowadays the role of region has been increased, as knowledge, science and technology become important in economic development. This paper argues that a system approach is needed to enhance regional S&T capabilities. Under the this approach, we can identify a concept of regional innovation systems as sub-systems of a national innovation system. This paper investigates Korean regional innovation systems based on R&D budget of regional governments. According to this paper, Korean regional governments' R&D investment is very insufficient. There were no co-relationship between regional governments' fiscal autonomy from the central government and their R&D investment. This paper argues that such a poor investment will restrict the future development of Korean regional innovation systems. Therefore, this paper suggests some strategic options for the development of regional innovation systems as follows. First, regional governments should increase their R&D budget. Second, their R&D efforts should be related with their specific industrial sectors. Third, they should target not only to create new promising industrial sectors but also to enhance technological capabilities of existing sectors. Fourth, their target group should be small and medium-sized enterprises. Finally, regional governments should adopt small and incremental approach to improve their innovation systems.

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Sense of Coherence and Stress of Clinical Practice in Nursing Students (간호학생의 통합성과 임상실습 스트레스)

  • Lee, Eun-Ju;Jun, Won-Hee
    • The Journal of Korean Academic Society of Nursing Education
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    • v.19 no.2
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    • pp.163-171
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    • 2013
  • Purpose: This study was conducted to investigate the level of sense of coherence (SOC) and stress of clinical practice and to identify the relationship of variables among nursing students. Methods: The data were collected from 205 nursing students using self-report questionnaire. Data were analyzed by frequencies, t-test, ANOVA, Pearson's correlation coefficients and Stepwise multiple regression using the SPSS program. Results: Stress of clinical practice negatively correlated with SOC. The significant predictors of stress of clinical practice were satisfaction on major and meaningfulness, manageability in SOC. The regression model explained 21.5% of stress of clinical practice. Conclusion: More efforts to improve satisfaction of their major and SOC, especially in meaningfulness and manageability, might decrease the stress of clinical practice.