• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.403-413
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• 2010

The purpose of this study is to summarize study trend and achievements of recreation specialization, introduced to Korea in 1996 and recently started to be discussed a lot, and to state the problems and future development. Data related to recreation specialization were collected by using the database of KISS and RISS and 34 studies were utilized for the analysis. The studies were classified into six types; type I-introduction and proposal, type T-study tendency of recreation specialization in foreign countries, type U-quantitative studies using uni-dimensional approach to recreation specialization, type M-quantitative studies using multi-dimensional approach to recreation specialization, type Q-qualitative studies, and type S-variable relations using SEM. One of the problems found in the studies is that recreation specialization is still analyzed by using uni-dimensional approach to recreation specialization. Second, measures directly translated from foreign studies need to be verified the validity. In addition, domestic studies tend to simply follow foreign studies. Lastly, the studies lack variety(diversity) of research methods and researchers. The authors of this study argue that researchers must develop measures appropriate to Korean culture and diversify the research subjects and study methods.

• The Journal of Fisheries Business Administration
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• v.50 no.3
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• pp.43-57
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• 2019

Recreation specialization and consumptive orientation are two important constructs to understand anglers' attitudes and behaviors. Although theoretical explanations and previous studies in different countries addressed the relationships between the two constructs, limited support has been provided in a context of anglers in Korea. This study developed a conceptual model explaining the causal relationships between recreation specialization, anglers' preferences (activity-specific and activity-general) and consumptive orientation. An on-site survey was conducted to anglers in the city of Busan and Gyeongnam province in 2018. A total of 614 data were analyzed using Structural Equation Modeling The study results showed that recreation specialization positively and indirectly influenced consumptive orientation via anglers' activity-specific and activity-general preferences. Theoretical and practical implications are further discussed.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.356-365
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• 2016

The purpose of this study was to verify the influences of sport enjoyment factors on recreation specialization of water sports participants. The study conducted a research survey through purposive sampling method after selecting 4 water sports center in Busan. 260 questionnaires distributed and 246 were selected as final valid sample by removing 14 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Window ver. 20.0. The results were as followings. First, the enjoyment factors have a positive effect on recreation specialization. Second, escaping from daily routine and improving technical skill dimensions of enjoyment factors have an influence on centrality of life. Third, improving technical skill dimension of enjoyment factors have a positive effect on past experience. Lastly, flow and improving technical skill dimensions of enjoyment factors have an influence on economic investment.

• The Journal of Fisheries Business Administration
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• v.54 no.3
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• pp.1-16
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• 2023

For the sustainable use of fishery resources as common resources and the mitigation of conflicts with commercial fishermen, it is essential to understand recreational anglers' participation process of environmentally responsible behaviors (ERB). This study intends to show that the effects of recreation specialization on environmentally responsible behaviors can be weakened due to the characteristics of anglers, who prefer to possess caught fish. Two different research models were tested with two data sets independently collected. The data were analyzed with structural equation modeling. The results show that consumptive orientation, which measures a degree of catching and owning fish, and fishing-specific ERBs negatively affect the relationships between recreation specialization and general ERBs as mediation variables. Implications are further discussed that regulation policies and education programs are needed to change anglers' consumptive orientation and catch-related fishing behaviors.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.419-427
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• 2011

In modern society, the importance of leisure has been already recognized widely. Recently, interest in participation in more active leisure activities is growing. Furthermore, environmental concerns stemmed from global warming came to the fore. Thus, the purpose of the current study was to examine the effect of recreation specialization representing people who are participating in more active leisure activities on environmental attitudes. A total of 393 college students participating in physically active club activities were selected for this study. Main findings were as follows; First, overall recreation specialization had strong positive effect on environmental attitude. Second, out of sub-factors of recreation specialization, affective specialization had positive influence on environmental attitude. Finally, out of sub-factors of affective specialization, attraction positively affected environmental attitude. This study suggests that individuals who participate in leisure activities more actively are more conscious of environmental problems.

• International Journal of Contents
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• v.9 no.1
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• pp.71-80
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• 2013

The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.386-394
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• 2013

The purpose of the current study was to investigate the difference in recreation specialization levels based on the levels of leisure constraint negotiation and to examine the effect of leisure constraint negotiation on recreation specialization. A total of 374 skiers Kyonggi and Kangwon provinces was selected using the cluster sampling method. All respondents were divided into 3 groups based on the levels of leisure constraint negotiation and one-was ANOVA and regression analysis were conducted. The main findings were as follows: First, skiers were divided into 3 groups(high, middle, low) by the K-mean cluster analysis. Second, there were differences in past experience, centrality of life, financial investment, and overall recreation specialization based on the levels of leisure constraint negotiation. Finally, leisure constrain negotiation had a positive effect on recreation specialization.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.413-426
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• 2012

The purpose of this study was to investigate the relationship between recreation specialization of bicycle riders and purchase decision factors for bicycle products. A total of 351 respondents were selected using the stratified sampling method. From the statistical analyses, two meaningful results were extracted. First, there were significant difference in specialization sub-factors and purchase decision factors on the base of demographical characteristics. Specially, riding club participants were most different from non-participants in all factors. Second, some specialization sub-factors influenced some purchase decision factors positively, or negatively. In special, emotional specialization had positive effects most significantly on many factors of purchase decision. Cognitive specialization, however, had no any effect on purchase decision factors. Moreover, behavioral specialization had negative effects on some purchase decision factors.

• Journal of Korea Game Society
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• v.19 no.1
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• pp.61-72
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• 2019

This study has meanings by adapting recreation specialized theory, focusing on outdoor recreation activities, on indoor recreation, e-sports. LoL is leading the e-sports fever now, and this study is targeting its spectators, reflecting and analyzing recent e-sports consumers' leisure feature statistically. For the further research, adapting a theory to various fields to generalize is required. Also, the researches on e-sports leisure need both quantitative and qualitative methods.

• Journal of Korean Society of Forest Science
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• v.83 no.3
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• pp.344-356
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• 1994

The amount and frequency of past experience in forest recreation have been considered as one component of an overall specialization. Past research has shown that more specialized recreationists have differing motives, attitudes, satisfaction levels, environment preferences, and management preferences. The overall purpose in this study was to investigate the effect of specialization on users' attitudes toward environment and park management. 320 Wolaksan visitors were surveyed in the summer of 1993 to collect the data. Specialization, as measured by past experience, frequencies of visitation to any forest recreation areas per year, visitor days per year, and number of visits to Wolaksan, was tested the relationship to the users' levels of environment attitudes and park management perception. Among the specialization variables, past experience was highly correlated with the levels of attitudes toward environment. Experienced recreationists preferred natural environments to settings associated with social activities. Most of respondents perceived the importance of the attributes related to park management. However, they gave low performance scores to the attributes.