• Title/Summary/Keyword: Recommender Service

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New Perspective for Performance Measurement of Digital Supply Chain Management (디지털 공급-수요 사슬 관리의 성과를 측정하기 위한 새로운 관점)

  • Ronja Rasche;DongBack Seo
    • Information Systems Review
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    • v.25 no.3
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    • pp.139-162
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    • 2023
  • With the emergence of new digital technologies into a supply chain, it is essential for companies to incorporate these technologies in managing their supply chains. However, various challenges have been identified in digital supply chain management, especially when it comes to its assessment. There are no universally agreed measurements for the performance of digital supply chain management within the research community so far. This paper explores an option of using user experience as one of possible measurements. Therefore, three different focus-group discussions were held and later analyzed with a qualitative content analysis. The subscription-based video on demand service, Netflix was used as an example in those discussions. Due to the fact that Netflix provides a digital product as a streamline service, user experience is critical for the company. Especially, user experience with a recommender system and related privacy issues have become significant for a company to retain existing customers and attract new customers in many fields. Since the recommender system and related privacy issues are parts of a digital supply chain, user experience can be one of appropriate measurements for digital supply chain management. This study opens a new perspective for research on performance measurements of digital supply chain management.

Recommendation Method for Mobile Contents Service based on Context Data in Ubiquitous Environment (유비쿼터스 환경에서 상황 데이터 기반 모바일 콘텐츠 서비스를 위한 추천 기법)

  • Kwon, Joon Hee;Kim, Sung Rim
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.2
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    • pp.1-9
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    • 2010
  • The increasing popularity of mobile devices, such as cellular phones, smart phones, and PDAs, has fostered the need to recommend more effective information in ubiquitous environments. We propose the recommendation method for mobile contents service using contexts and prefetching in ubiquitous environment. The proposed method enables to find some relevant information to specific user's contexts and computing system contexts. The prefetching has been applied to recommend to user more effectively. Our proposed method makes more effective information recommendation. The proposed method is conceptually comprised of three main tasks. The first task is to build a prefetching zone based on user's current contexts. The second task is to extract candidate information for each user's contexts. The final task is prefetch the information considering mobile device's resource. We describe a new recommendation.

Learning Material Bookmarking Service based on Collective Intelligence (집단지성 기반 학습자료 북마킹 서비스 시스템)

  • Jang, Jincheul;Jung, Sukhwan;Lee, Seulki;Jung, Chihoon;Yoon, Wan Chul;Yi, Mun Yong
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.179-192
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    • 2014
  • Keeping in line with the recent changes in the information technology environment, the online learning environment that supports multiple users' participation such as MOOC (Massive Open Online Courses) has become important. One of the largest professional associations in Information Technology, IEEE Computer Society, announced that "Supporting New Learning Styles" is a crucial trend in 2014. Popular MOOC services, CourseRa and edX, have continued to build active learning environment with a large number of lectures accessible anywhere using smart devices, and have been used by an increasing number of users. In addition, collaborative web services (e.g., blogs and Wikipedia) also support the creation of various user-uploaded learning materials, resulting in a vast amount of new lectures and learning materials being created every day in the online space. However, it is difficult for an online educational system to keep a learner' motivation as learning occurs remotely, with limited capability to share knowledge among the learners. Thus, it is essential to understand which materials are needed for each learner and how to motivate learners to actively participate in online learning system. To overcome these issues, leveraging the constructivism theory and collective intelligence, we have developed a social bookmarking system called WeStudy, which supports learning material sharing among the users and provides personalized learning material recommendations. Constructivism theory argues that knowledge is being constructed while learners interact with the world. Collective intelligence can be separated into two types: (1) collaborative collective intelligence, which can be built on the basis of direct collaboration among the participants (e.g., Wikipedia), and (2) integrative collective intelligence, which produces new forms of knowledge by combining independent and distributed information through highly advanced technologies and algorithms (e.g., Google PageRank, Recommender systems). Recommender system, one of the examples of integrative collective intelligence, is to utilize online activities of the users and recommend what users may be interested in. Our system included both collaborative collective intelligence functions and integrative collective intelligence functions. We analyzed well-known Web services based on collective intelligence such as Wikipedia, Slideshare, and Videolectures to identify main design factors that support collective intelligence. Based on this analysis, in addition to sharing online resources through social bookmarking, we selected three essential functions for our system: 1) multimodal visualization of learning materials through two forms (e.g., list and graph), 2) personalized recommendation of learning materials, and 3) explicit designation of learners of their interest. After developing web-based WeStudy system, we conducted usability testing through the heuristic evaluation method that included seven heuristic indices: features and functionality, cognitive page, navigation, search and filtering, control and feedback, forms, context and text. We recruited 10 experts who majored in Human Computer Interaction and worked in the same field, and requested both quantitative and qualitative evaluation of the system. The evaluation results show that, relative to the other functions evaluated, the list/graph page produced higher scores on all indices except for contexts & text. In case of contexts & text, learning material page produced the best score, compared with the other functions. In general, the explicit designation of learners of their interests, one of the distinctive functions, received lower scores on all usability indices because of its unfamiliar functionality to the users. In summary, the evaluation results show that our system has achieved high usability with good performance with some minor issues, which need to be fully addressed before the public release of the system to large-scale users. The study findings provide practical guidelines for the design and development of various systems that utilize collective intelligence.

An Adaptive Recommendation Service Scheme Using Context-Aware Information in Ubiquitous Environment (유비쿼터스 환경에서 상황 인지 정보를 이용한 적응형 추천 서비스 기법)

  • Choi, Jung-Hwan;Ryu, Sang-Hyun;Jang, Hyun-Su;Eom, Young-Ik
    • Journal of KIISE:Software and Applications
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    • v.37 no.3
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    • pp.185-193
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    • 2010
  • With the emergence of ubiquitous computing era, various models for providing personalized service have been proposed, and, especially, several recommendation service schemes have been proposed to give tailored services to users proactively. However, the previous recommendation service schemes utilize a wide range of data without and filtering and consider the limited context-aware information to predict user preferences so that they are not adequate to provide personalized service to users. In this paper, we propose an adaptive recommendation service scheme which proactively provides suitable services based on the current context. We use accumulated interaction contexts (IC) between users and devices for predicting the user's preferences and recommend adaptive service based on the current context by utilizing clustering and collaborative filtering. The clustering algorithm improves efficiency of the recommendation service by focusing and analyzing the data that is collected from the locations nearby the users. Collaborative filtering guarantees an accurate recommendation, even when the data is insufficient. Finally, we evaluate the performance and the reliability of the proposed scheme by simulations.

Design and Implementation of a Customized Contents Service System for Relieving Users' Stress (사용자의 스트레스 완화를 위한 맞춤형 콘텐츠 서비스 시스템의 설계 및 구현)

  • Kim, Jin-Sung;Kim, Seung-Hoon
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.101-112
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    • 2011
  • As the society has become maturer, stress has emerged as a hot social issue. In this paper, we proposed the design and implementation of a customized contents service system for relieving users' stress. In the proposed system, we compute the stress index from a user's biometics and psychology, and recommend a combination of video, sound, aroma, and lighting based on the index and user's data such as preferences, and provide the recommended contents service. We first classify symptoms of stress and then define a tool for self assessment. We classify video, sound, aroma, and lighting contents as well according to the defined symptoms. We propose 3-phase customized recommender and service model for customized contents service. We design and implement a customized contents service system for relieving users' stress. Different from existing systems, this proposed system has an individually-customized system and provides a diverse combination of different content's types.

A Study On Customized Products and Services in Smart Environments (스마트환경에 따른 고객 맞춤 제품 및 서비스에 관한 연구)

  • Chang, Seog-Ju
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.167-174
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    • 2015
  • This study examines the Personalized Oriented Customized and services in smart environments. In addition to The structure of industry is currently smart environment shifting from the manufacturing industry focusing on goods production to service industry merging and combining service and marketing. The companies are placing a higher value on the customer needs to gain a competitive edge with creation of new business model. The key dilemma in mass customization and service, though, is how product customization can be realized without increasing production cost significantly. The purpose of this study is to explore new product development strategies that facilitate mass customization and service. Specifically, we propose Crowdsourcing marketing, Digital experience technology, Recommender Systems, 3D printing technology, Flexible manufacturing systems and UX based PSS(Product-Service Systems) in new product development processes as enabling strategies for mass customization and service in smart environments.

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Method for Preference Score Based on User Behavior (웹 사이트 이용 고객의 행동 정보를 기반으로 한 고객 선호지수 산출 방법)

  • Seo, Dong-Yal;Kim, Doo-Jin;Yun, Jeong-Ki;Kim, Jae-Hoon;Moon, Kang-Sik;Oh, Jae-Hoon
    • CRM연구
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    • v.4 no.1
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    • pp.55-68
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    • 2011
  • Recently with the development of Web services by utilizing a variety of web content, the studies on user experience and personalization based on web usage has attracted much attention. Majority of personalized analysis are have been carried out based on existing data, primarily using the database and statistical models. These approaches are difficult to reflect in a timely mannerm, and are limited to reflect the true behavioral characteristics because the data itself was just a result of customers' behaviors. However, recent studies and commercial products on web analytics try to track and analyze all of the actions from landing to exit to provide personalized service. In this study, by analyzing the customer's click-stream behaviors, we define U-Score(Usage Score), P-Score (Preference Score), M-Score(Mania Score) to indicate variety of customer preferences. With the devised three indicators, we can identify the customer's preferences more precisely, provide in-depth customer reports and customer relationship management, and utilize personalized recommender services.

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A Study on the Accuracy Improvement of Movie Recommender System Using Word2Vec and Ensemble Convolutional Neural Networks (Word2Vec과 앙상블 합성곱 신경망을 활용한 영화추천 시스템의 정확도 개선에 관한 연구)

  • Kang, Boo-Sik
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.123-130
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    • 2019
  • One of the most commonly used methods of web recommendation techniques is collaborative filtering. Many studies on collaborative filtering have suggested ways to improve accuracy. This study proposes a method of movie recommendation using Word2Vec and an ensemble convolutional neural networks. First, in the user, movie, and rating information, construct the user sentences and movie sentences. It inputs user sentences and movie sentences into Word2Vec to obtain user vectors and movie vectors. User vectors are entered into user convolution model and movie vectors are input to movie convolution model. The user and the movie convolution models are linked to a fully connected neural network model. Finally, the output layer of the fully connected neural network outputs forecasts of user movie ratings. Experimentation results showed that the accuracy of the technique proposed in this study accuracy of conventional collaborative filtering techniques was improved compared to those of conventional collaborative filtering technique and the technique using Word2Vec and deep neural networks proposed in a similar study.

Development of e-Commerce System Based on Social Network Service (SNS 기반 e커머스 시스템 개발)

  • Lee, Tong-Queue
    • Journal of Digital Convergence
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    • v.16 no.1
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    • pp.153-158
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    • 2018
  • Fundamental problems of e-commerce are exaggerated advertising of products, lack of trust in products or suppliers, and false reviews. As a solution, I have merged the concept of trust service embedded in social network service(SNS) with commercial domain to develop a new type of service called "Reliable SNS Commerce Service". The contents developed in this paper are as follows: first, online community functions for users to provide services; second, commerce functions; and third, functions for linking SNS and commerce. Through the reliability information presented in this paper, the seller provides more reliable and objective purchase information to the buyer about the sales items, thereby contributing to the sales by increasing the probability of the actual purchase. The buyer can purchase the higher-quality products with confidence. The service providers can gain the reputation as a reliable site for purchasing members. In conclusion, this paper provides a positive effect to all the participants, which will contribute to the development of a new commerce market and activation of electronic commerce.

Developing a Deep Learning-based Restaurant Recommender System Using Restaurant Categories and Online Consumer Review (레스토랑 카테고리와 온라인 소비자 리뷰를 이용한 딥러닝 기반 레스토랑 추천 시스템 개발)

  • Haeun Koo;Qinglong Li;Jaekyeong Kim
    • Information Systems Review
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    • v.25 no.1
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    • pp.27-46
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    • 2023
  • Research on restaurant recommender systems has been proposed due to the development of the food service industry and the increasing demand for restaurants. Existing restaurant recommendation studies extracted consumer preference information through quantitative information or online review sensitivity analysis, but there is a limitation that it cannot reflect consumer semantic preference information. In addition, there is a lack of recommendation research that reflects the detailed attributes of restaurants. To solve this problem, this study proposed a model that can learn the interaction between consumer preferences and restaurant attributes by applying deep learning techniques. First, the convolutional neural network was applied to online reviews to extract semantic preference information from consumers, and embedded techniques were applied to restaurant information to extract detailed attributes of restaurants. Finally, the interaction between consumer preference and restaurant attributes was learned through the element-wise products to predict the consumer preference rating. Experiments using an online review of Yelp.com to evaluate the performance of the proposed model in this study confirmed that the proposed model in this study showed excellent recommendation performance. By proposing a customized restaurant recommendation system using big data from the restaurant industry, this study expects to provide various academic and practical implications.