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http://dx.doi.org/10.14400/JDC.2018.16.1.153

Development of e-Commerce System Based on Social Network Service  

Lee, Tong-Queue (School of Computer Engineering, Dongyang Mirae University)
Publication Information
Journal of Digital Convergence / v.16, no.1, 2018 , pp. 153-158 More about this Journal
Abstract
Fundamental problems of e-commerce are exaggerated advertising of products, lack of trust in products or suppliers, and false reviews. As a solution, I have merged the concept of trust service embedded in social network service(SNS) with commercial domain to develop a new type of service called "Reliable SNS Commerce Service". The contents developed in this paper are as follows: first, online community functions for users to provide services; second, commerce functions; and third, functions for linking SNS and commerce. Through the reliability information presented in this paper, the seller provides more reliable and objective purchase information to the buyer about the sales items, thereby contributing to the sales by increasing the probability of the actual purchase. The buyer can purchase the higher-quality products with confidence. The service providers can gain the reputation as a reliable site for purchasing members. In conclusion, this paper provides a positive effect to all the participants, which will contribute to the development of a new commerce market and activation of electronic commerce.
Keywords
SNS; Commerce; Credibility; Recommender system; Trust relation;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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