• 한국전자통신학회논문지
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• 제19권1호
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• pp.257-266
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• 2024

본 연구는 증강현실 애플리케이션 기반 온라인쇼핑에서의 구매의도에 영향을 미치는 결정요인을 탐색하였다. 주요 결과에 대해 가설을 중심으로 논의하면 다음과 같다. 첫째, 상호작용성은 심리적 소유감에 정적 영향을 미치는 것으로 나타났다. 둘째, 상호작용성은 의사결정 편안함에 정적 영향을 미치는 것으로 나타났다. 셋째, 심리적 소유감은 의사결정 편안함에 정적 영향을 미치는 것으로 나타났다. 넷째, 심리적 소유감은 구매의도에 정적 영향을 미치는 것으로 나타났다. 다섯째, 의사결정 편안함은 구매의도에 정적 영향을 미치는 것으로 나타났다. 그러므로 증강현실 애플리케이션 기반 온라인쇼핑에서 상호작용은 심리적 소유감과 의사결정 편안함을 결정하고, 이에 기반하여 심리적 소유감과 의사결정 편안함은 온라인쇼핑에서 제품의 구매의도를 촉진시키는 핵심 요인이라고 평가할 수 있다. 따라서 온라인쇼핑에서 구매의도를 높이기 위해서는 증강현실 애플리케이션을 통해 상호작용성과 심리적 소유감, 의사결정 편안함을 높이는 마케팅 전략이 요구된다고 할 것이다.

• 한국생활과학회지
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• 제14권2호
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• pp.241-250
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• 2005

The purpose of this study is to develop a marital enhancement program based on reality therapy. The program consists of 8 session contents: program orientation, need strength profile between husband and wife, quality world and marital life, perception about marital life, comparison between quality world and perceived world, total behavior in marital life, communication between husband and wife, integration and application. This study mainly focuses on applying counseling theory (choice theory and reality therapy) to family life education for enhancing a conjugal relationship. In this way, participants of Marital Enhancement Program can experience a therapeutic effect as well as an educational effect.

• International Journal of Contents
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• 제15권3호
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• pp.21-31
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• 2019

This study employs an experimental design to investigate the conditions under which the use of AR may be particularly effective or rather ineffective in advertising contexts. We first discuss the inconsistent results regarding the effectiveness of AR on advertising message comprehension and argue that these inconsistencies can be at least partly explained by the moderating effect of an individual's resistance to innovation (i.e., AR technologies). We then provide statistically significant interaction effects between ad types (AR-based, traditional 2D) and innovation resistance. Finally, we suggest that the effect of AR on certain variables is constrained or unconstrained by an individual's level of receptivity or resistance to a new technology-based advertising platform, and that flow experience is equivalent regardless of these levels.

• Asia Marketing Journal
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• 제21권4호
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• pp.45-57
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• 2020

With the development of new technologies, virtual reality (VR) is emerging as a new consumer marketing platform. Yet, only a few studies have investigated VR in the consumption context. The current research explores how experiencing a product through VR influences consumer attitude and purchase intention for the product. Although assessing products in real life is believed to be more diagnostic than that through VR, the present research revealed that experiencing a product through VR could lead to a more positive attitude toward and higher purchase intention for the product. We also demonstrated that "enjoyment" has a mediating effect while evaluating the product through VR. To compare product experience through VR to that in real life, we employed the HTC Vive VR system to implement a VR environment. In the VR condition, participants evaluated plastic building blocks using a VR headset and a motion controller; and in the real life (reality) condition, they evaluted plastic building blocks printed using a 3D printer to make them look exactly the same as the blocks used in the VR condition. Finally, implications and suggestions are discussed.

• 대한물리의학회지
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• 제9권1호
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• pp.55-62
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• 2014

PURPOSE: The objective of this study was to determine the effects of virtual reality training on muscle activation in the elderly. METHODS: The subjects were 32 healthy elderly people aged between 65 and 80, who were divided into the VR(virtual reality) training group(n=17) and the control group(n=15). The Virtual reality training group engaged in a 30-minute exercise session using Wii Fit three times a week for eight weeks. Virtual reality training group used the Ski Slalom, Table tile, Balance bubble programs. low-extremity muscle activation of the two groups were measured before and after the intervention. RESULTS: To investigate the effects of the training on lower-extremity muscle activation, biceps femoris, gastrocnemius, tibialis anterior, vastus lateralis were measured. The results revealed that the activation of gastrocnemius and tibialis anterior significantly increased(p<.05), which indicates virtual reality training is effective in improving the activation of the muscles involved in the movement of the ankle joint. CONCLUSION: Virtual reality training is effective in improving the healthy elderly's activation of the muscles involved in the movement of the ankle joint. Thus, virtual reality training can be proposed as a form of fall prevention exercise for the elderly.

• 대한방사선기술학회지:방사선기술과학
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• 제43권6호
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• pp.519-524
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• 2020

This study developed radiation therapy contents based on virtual reality technology and applied them to radiation students. A survey was conducted to analyze the relationship between learning effects and learning satisfaction to students who used virtual reality education videos to analyze their learning performance. 71 students radiology department were classified into two groups one that experienced virtual reality and the other that did not experienced virtual reality. We surveyed between the two groups analyzed self-directed learning, self-learning efficacy and learning satisfaction. As a result, the comparison between the two groups showed no difference between self-directed learning and self-learning efficacy. But the learning satisfaction was significant from 2.64±0.83 to 3.20±0.88 in the problem solving process for groups applying virtual reality contents. Therefore, learning satisfaction has improved experienced group virtual reality content and the materials for virtual reality education can be applied more efficiently in non-face-to-face lectures.

• 한국게임학회 논문지
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• 제18권2호
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• pp.69-76
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• 2018

HMD의 대중적 도입으로 인해 가상현실에 대한 관심이 커지고 있다. 이런 가상현실에서의 활동은 현실과는 다른 효과들 가져올 것으로 예상되어 가상현실과 현실 간 비교 효과연구가 필요하다. 특히 가상현실에서의 교육적 효용성은 여러 연구에서 입증하고 있으나, 아직 특수교육의 경험적 맥락에 그치고 있다. 이 연구는 가상현실의 환경 안에서 교육게임콘텐츠의 기억 습득이 이루어 질 때 나타나는 장기기억효과에 대한 실증적 연구를 실시하였다. 가상현실이 아닌 e-러닝 조건과 가상현실조건 e-러닝 두 조건 내에서 학습기억실험을 실시하여 장기기억 감소율의 차이에 대한 평균차이를 검증한 결과 가상현실그룹에서 보다 낮은 기억감소율이 나타났다. 또한 배경의 유무에 따라 차이를 확인한 결과 가상환경배경이 제시된 경우에만 유의미한 차이가 나타나 가상현실의 가상환경이 장기기억의 중요한 요인임을 확인하였다.

• 한국콘텐츠학회논문지
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• 제10권2호
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• pp.1-13
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• 2010

본 연구는 증강현실 콘텐츠 기반 수업이 학업성취, 학습흥미, 몰입에 미치는 효과를 알아보기 위해 수행되었다. 연구대상은 초등학교 6학년 5개 반 142명을 선정하였으며, 이중 3개 학급(86명)은 증강현실 수업을, 2개 학급(56명)은 교과서 중심의 일반 수업을 각각 2주간 처치하였다. 본 연구를 통하여 얻은 결과는 첫째, 학업성취에 있어서 증강현실 수업은 교과서 중심수업보다 더 효과적이었다. 둘째, 일반적 학습흥미에 있어서는 두 집단 간 유의한 차이가 없었으나, 수업자체에 대한 흥미에 있어서는 증강현실 수업 집단이보다 높은 흥미를 나타냈다. 셋째, 학습몰입에 있어서 증강현실 수업 집단은 교과서 중심 수업 집단보다 더 높은 수준의 몰입을 보였다. 본 연구가 실제 교실상황에서 정규교육과정의 일환으로 수행되었다는 점을 고려해 볼 때, 이러한 연구결과는 증강현실 콘텐츠 기반 수업이 기존의 교과서 중심 수업과 같은 전통적 수업을 보완할 수 있는 대안적 수업방법임을 시사한다.

• 디지털융복합연구
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• 제14권12호
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• pp.495-501
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• 2016

영화는 항상 실재(reality)와 허구(imagination)를 바탕으로 시대의 문화를 반영해 왔으며 영화에서의 시각 효과는 주로 현실을 더욱더 현실감 있게 표현하거나 가상을 현실로 인식시켜주는 역할을 해 왔다. 본 연구는 환상적 사실주의가 갖는 이미지를 이창동 감동의 오아시스를 통해 내표된 의미와 그 작용에 대해 알아보았다. 환상적 사실주의는 이미지로서 영화내의 시간과 공간에 영향을 미치며 인간의 보고자 하는 욕망과 보이고자 하는 욕망을 거울이라는 이중적 의미의 도구를 사용하여, 현실과 상상의 공간을 분리하였다. 또 비둘기라는 매개를 통해 현실 세계에 재현되었다. 영화 내러티브 구조에서 가시화된 공간과 비가시회된 공간을 분리시키고, 현실과 비현실적 공간의 분리, 의식과 무의식의 공간의 분리, 현실과 현실공간을 권력 구조로 분리하여 사용되었다. 기술의 발전과 함께 황상의 이미지는 우리에게 더 실재처럼 다가오고, 이는 우리가 생각하지 못한 무의식의 공간을 표현해 낼 것이다.

• Journal of Information Technology Applications and Management
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• 제29권1호
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• pp.47-57
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• 2022

The purpose of this study is to analyze the current status of augmented reality picture books, which have been steadily developed since 2010, as a genre of electronic picture books, and to reveal how children's immersion in augmented reality picture books differs from paper picture books. To this end, 30 augmented reality picture books on the market were analyzed according to genre, life theme, implementation method, and augmented reality scene ratio. As a result of the study, it was found that the genre of picture books was in the order of information fairy tales, daily fairy tales, and historical fairy tales, and there were no traditional or fantasy fairy tales. Animals and plants accounted for about half of the life topics, and in some cases, there were only a few or no other life topics. In the augmented reality implementation scene, it consisted of only one page in the early days, but all pages are now possible to implement augmented reality due to technology development, production cost reduction, and improved hardware performance of smartphones. It was found that the augmented reality implementation method used CD-ROM in the early days, but gradually became possible to implement using only mobile phones and tablets that were easy for readers to access. In addition, after presenting four picture books to eight 5-year-old infants, the immersion time was measured and the immersion behavior was observed. As a result, augmented reality picture books showed higher immersion[immersion time, immersion behavior] than paper picture books, but compared by literature genre, life fairy tales were higher in paper picture books and natural fairy tales in augmented reality picture books. It was higher when presenting augmented reality picture books after presenting paper picture books according to the order of presentation of picture book types. The results of this study suggest that more diverse life topics and augmented reality picture books in the genre of children's literature should be developed to increase the utilization of augmented reality picture books. In addition, considering that there are differences in immersion between types, literary genres, and reading experience [presentation order], it is expected to increase the educational effect by using picture books complementarily.