• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.547-554
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• 2020

This study attempted to examine how we really think about our daily duties, work, and labor, and what it means. In particular, in this study, using the Q-methodology, one of the "qualitative studies," diagnosed and categorized general workers' thoughts about their work and labor. Accordingly, the following analysis results were derived. First, as a result of the analysis, three types were derived, and the types were named as follows based on the Q statement emphasized by each type. emphasizes statements such as 'blessing/happiness', 'rest', 'lover', and 'reward' for work, and labor was named 「Positive Type」. was named as 「Negative Type」 because statements such as 'painfulness', 'the beginning of the day', 'duty', and 'war' were emphasized. In , 'colleagues and friends' and 'learning' were positive, and 'beginning of the day', 'duty', and 'rest' were expressed as negative statements, so it was named as 「Positive Neutral Type」. 'Work' and 'labor', which are indispensable beings in our daily life, are blessings that must be done, happiness, and co-workers and friends, but the value of their existence is possible when appropriate 'resting' is assumed. In addition, Q methodology is expected to be confirmed as an empirical study in the future, as well as usefulness as a hypothesis abductive approach.

• The Journal of Information Systems
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• v.33 no.1
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• pp.1-30
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• 2024

Purpose The purpose of this study is to examine the customer experience of generative AI among office workers aged 30 to 40, investigating usability, usefulness, and affect, and understanding concerns and expectations. Design/Methodology/Approach This research used Q methodology to assess the customer experience of generative AI. Users are engaged in a problem-solving journey, and data is collected by having participants rank 36 statements based on usability, usefulness, and affect, referred to as the three goals of User Experience. Participants use a forced distribution table with a scale from -5 to +5 to indicate the subjective importance of each statement. The results identified four groups, reflecting different perspectives and attitudes toward generative AI. Findings Participants express overall comfort with generative AI, perceive AI as more knowledgeable in unfamiliar domains, but harbor doubts about AI's understanding. Disagreements emerge on AI replacing humans, the value of unique human roles, data confidentiality, fears of AI advancement, and emotional impacts. Identified four groups: Users who treat AI as a soulless assistant and are active in business use, Uncle users who want to use new technologies properly and are not afraid of technology, users who recognize the limits of AI despite its efficiency, and users who require strong verification in the future. It has the potential to guide future guidelines, ethical codes, and regulations for the appropriate use of AI. In addition, this approach lays the groundwork for future empirical analyses of generative AI.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.441-449
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• 2019

The purpose of this study was to find out the general type of consumer perception by defining and structuring consumers' self - awareness through the Q methodological approach to the types of youth perceived by HMR. This study focuses on the recognition of HMR as a major customer of HMR, and aims to provide information that can be considered in the HMR market by identifying consumption characteristics of youth consumers in the HMR market. To do this, the respondent classifies the statement card and analyzes the Q-sort. Q-sort, which is obtained by selecting and constructing the Q-population, Q factor analysis. (N = 10): price seeking type], the second type is [(N = 10)] which pursues the purchase by trust, (N = 2): seeking convenience], and the fourth type [(N = 3): seeking the appearance of the packaging)] Each type has its own characteristics. Each subjective opinion detected through this analysis is utilized as a basis for the follow-up study of HMR and will be provided as a marketing data of the HMR market in a future research direction.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.340-350
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• 2021

This study was conducted by utilizing the Q research method, which is one of the qualitative analysis methods that can approach the in-depth and essential meaning of consumers' restaurant O2O service operation behavior. The purpose of this study is to classify the behavior of restaurant O2O services by type, to find out the characteristics of variables, and to suggest future improvement directions. An exploratory study was conducted using the Q-methodology to analyze the subjective perception of the restaurant O2O service behavior. To this end, positive and negative statement cards were prepared, P samples were selected, and Q-sort, which was subjected to classification, was analyzed using the PC QUANL program and Q factor analysis. As a result of the analysis, it was classified into three single types. Type 1 【(N= 7: Restaurant O2O Service Convenience Syndrome Type】, Type 2 【(N= 7): Restaurant O2O Service Benefit Pursuit Type】, Type 3 【(N= 6): Restaurant O2O Service Convenience Type】 The name of the factor was set as [Type], and it was found that each type has different characteristics. Through this analysis, the marketing strategy according to each factor detected is presented, and the point of supplementing the restaurant's O2O service and the direction of future operation. services in future studies.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.396-404
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• 2018

The purpose of this study is to do the subjective research on how the designation of reasonable price restaurants has an influence on customers' visits to those places and to find out how much the government support policy affects the customers. For these, researchers chose and conducted Q methodology known as Q sort for the analysis of the subjective views of customers to visit the restaurants with a designated resonable price. The analysis work will be conducted in the way that the respondents sort the statement cards. In this process, P samples will be chosen among the statements written by Q target population. Q-sort produced among classified samples is going to be analyzed through Q factor analysis using PC QUANL program. The results can be summarized as follows. customers divide into 4 types. Firstly, type 1 (N=5) is the people who pursue the quantity on value for money. Secondly, type 2 customers (N=2) prefer foods with good taste on value for money. Thirdly, type 3 ones (N=2) put a great value on cleanliness. Finally, type 4 ones (N=1) pursue foods with certification mark. The result shows that each has the unique features, respectively. Each subjective opinion derived from the research looks forward to becoming the foundation for further and various study and being applied to restaurants support policy that the government leads to.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.380-388
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• 2020

This study is a subjective study on consumer's perception of drive-through as part of one method of service business to drive the drive-through service to understand how the user's perspective is more effective than the company's management position. In order to analyze the consumer's subjective viewpoint on the use of through companies, an exploratory study was conducted by selecting the Q-methodology. To this end, the analysis work was conducted in a way that the respondents classified the statement cards, and the Q population was selected and composed. Through this, the P-sample was selected and the Q-sort obtained through the classification process was used for the PC QUANL program. Was analyzed through Q factor analysis. customers divide into 3 types. Firstly, type 1 (N=14) is the people who pursue the convenience on value for time. Secondly, type 2 customers (N=4) prefer efficiency on value for time. finally, type 3 ones (N=2) put a great value on quickness. Each subjective opinion detected through this analysis will be the basis for various studies in the future, and may be used as a reference in the future direction of establishing drive-through marketing and improving the lacking parts.

• The Journal of Korean Academic Society of Nursing Education
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• v.6 no.2
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• pp.359-375
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• 2000

PBL can be defined as an active, self-directed and student-centered learning, and an opposite way of classroom teacher-centered learning which has been traditional role learning. PBL enables students think more efficiently and effectively when puzzling through the patient problems. The purpose of this study is to find out the perception of student nurse about PBL, the characteristics and the structure of the type for PBL. The research process is as follow : First, the researcher selected 35 statements for PBL with the content analysis of in depth interview and the literature review. Second, the researcher asks 38 student nurse to classify the statement cards. The result of the research is that the type of student nurse's PBL perception is divided into 4 types(Affirmative type, Negative type, Suspicious type, and Preferable type), and the explanative total variance is 44 percent. In relation to this, if PBL well combined and adapted in our traditional curriculum will change our nursing education in better direction.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.8 no.1
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• pp.35-50
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• 2001

The purpose of this study was to identify the perception of hospice nurses on suffering, the type of stracture and characteristics of suffering. The research process is followed : First, the researcher selected 35 statements on suffering using content analysis of in-depth interviews and a literature search Second, the researcher asked 38 hospice nurses to classify the statement cards. The result of the research showed that the hospice nurse's perception of suffering can be divided into 4 types (Self-recognition, Suffering-elimination, Relation-restoration, and Meaning-endowment). The total explained variance was 46 percent. In relation to this, nursing intervention skills could be presence, listening touch, hope, reassurance, and comforting which result in positive effects between nurse and hospice client.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.3
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• pp.65-78
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• 2016

LID(Low-Impact Development) has received a great deal of attention in the field of urban water management. The spread of LID technologies as a natural drainage system has led to a rise in consideration of the applicability of policy in Korea. In this respect, the purpose of this study is to analyze experts' perception about utilization, applicability of policy, and improvements of LID by using Q-methodology. The sample included 31 experts who were government employees, landscape architects, researchers, and professors related to LID. All participants completed a 28-statement Q-sort task. Data was analyzed by using QUANL computer software. As a result of this study, four distinct experts' perceptions about LID are identified: Policy Enforcement Oriented Type, Expert Understanding Oriented Type, Manual Oriented Type, and Effectiveness Oriented Type. This study suggested appropriate directions related to LID technologies, and it is helpful to apply the domestic type's LID and increase the efficiency of LID in Korea. However, this study has a limit in which the viewpoint of the researcher intervenes: a complementary searcher is needed to verify the validity by type in policy decision-making.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.224-234
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• 2014

This study designed to nursing student's image of professional nurse before clinical practice using Q-methodology. Using Q-methodology, 43 nursing student sorted 34 statements selected professional nurse type. The statement positions on the sorting continuum were scored from +4(representing the highest level of agreement) through 0(at the neutral position on the continuum) through -4(representing the highest level of disagreement). Factor analysis of the data was undertaken using PC QUANL software to determine if any patterns were discernible. The three factors extracted eigenvalues greater than 1.0 and explained approximately 53.94% of the variation in responses(41.63, 7.41 and 4.9% respectively). The categories were labeled 'Nightingale's nursing philosophy type', 'Consideration of patient type' and 'Self-development type'. Twenty-two students who located to factor 1 "Nightingale's nursing philosophy type". Eleven students who located to factor 2 "Consideration of patient type". Three students sho located to the factor 3 "Self-development type". The significant differences found in the subjective structure of nursing student's image of professional nurse. The study results can be utilized in both an effective nursing education and clinical practice.