• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.278-285
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• 2009

As children's apparel industry expands, there are many researches on purchasing and wearing children's clothing and optimal sizes, but researches on purchasing and wearing children's clothing and the appropriateness of sizes comparing average body shape and obese children are still inadequate. Therefore, in this research Late Elementary Schoolgirls ranging in age from 12 to 13 are categorized into the average or the obese body type, and by comparing and analyzing purchasing and wearing children's clothing and the appropriateness of its sizes between these groups, the problems in the size system of children's apparel are realized and the basic information about designing children's clothing for average body shape and non-average body shape(out-size)children are presented. The survey questions were composed of topics about general personal information, the purchasing practice and wearing practice, the appropriateness of its size when wearing children's clothing and the practice of mending apparel according to the satisfaction level of children's clothing sizes. Because subjects are often too big to wear children's clothing, and in the case of obese children the deviation of a body type is amplified, therefore in buying and wearing children's clothing, they demonstrate different forms of purchasing and wearing characteristics than adults. Considering the practice of increasing obesity in children due to westernized eating habits and decreased physical activities, along with developing programs for improving obesity, the development of an optimal size system in response to various body types will become an important challenge.

• Journal of the Korean Home Economics Association
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• v.38 no.9
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• pp.131-142
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• 2000

This paper is made an analysis as to how much influence is affected to the residential satisfaction by information search and expectancy conformity/nonconformity. The above mentioned analysis results in that information search and expectancy conformity/nonconformity appear to be influential factors to explain the residential satisfaction after purchase. Especially, the more the expectancy of pre-purchase and the performance of post-purchase equal, the higher the residential satisfaction. In addition, even if a slight difference emerges in the domain of the residential satisfaction, it appears that the more information search is conducted, the higher the residential satisfaction and information from salesman or reference group affect on the expectancy conformity/nonconformity. When purchasing housing, to search more information shows that the expectancy of pre-purchase gets close to the performance of the post-purchase, that is to say, to the positive residential satisfaction.

• Fashion & Textile Research Journal
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• v.8 no.4
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• pp.449-457
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• 2006

The purpose of this study was to investigate perceived service qualities in cosmetics purchasing and, those difference and consumer satisfaction among cosmetics store types. Data were collected from 276 adult females and analyzed by using frequencies, factor analysis, reliability analysis, ANOVA and duncan test utilizing SPSS WIN 10.0. The results showed that consumers perceived service quality such as reliability and responsiveness, product policy, tangibles, store atmosphere policy, business policy, sales policy to cosmetics store. There were significant differences on service quality among cosmetics store types. Consumers using department stores highly perceived factors such as reliability and responsiveness, product policy, tangibles, store and atmosphere policy, but consumers using common cosmetics store lowly perceived these factors. There were significant differences with regard to use effect and pleasure in using to satisfaction among cosmetics store types. Use effect was revealed the highest to consumers purchasing cosmetics in department stores but the lowest in discount stores. Pleasure in using was revealed the highest consumers using department stores but the lowest common cosmetics store.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1127-1137
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• 2010

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent 'design' and 'color' of the products. The subjects reported that they were satisfied with the quality of 'materials' and 'sewing condition'. However, they were not satisfied with the 'comfort' or the 'size'. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.335-341
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• 2008

This study aims to present the basic information on ready-made clothes production for middle-aged women by examining the clothing-related problems due to the body-shape changes of middle-aged women, and accordingly analyzing the satisfaction level with the purchasing and size of ready-made clothes among the 40-50's women. For this study, a survey was conducted to find out the satisfaction level with the purchasing and size of ready-made clothes. Among the total of 450 copies of questionnaires, 443 were collected, 400 of which were used in the analysis leaving out the rest imperfect ones. SPSS 11.0 Program was used in data analysis to get the frequency and percentage of each item. As for the preferred styles according to the age, respondents aged 45-49 preferred sweaters and trousers most, while most of middle-aged women preferred blouses and trousers most. As for the preferred styles according to occupations and body figures, most of middle-aged women preferred blouses and trousers most. The findings of this study examining the actual conditions of ready-made clothes purchase and wearing, and size satisfaction among the 40-50's women, who will be at the center of the aging populations in the Super-aged society highlight the need to correct the problems of adherence only to the prices, measures, and aesthetic aspects of fashion trends, to meet the requirements and preferences of ready-made clothes for aging women, and fulfill satisfactory functions according to the body figures in the upcoming Super-aged society.

• The Research Journal of the Costume Culture
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• v.25 no.4
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• pp.419-432
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• 2017

The purpose of this study was to investigate preferences and satisfaction levels in maternity and nursing brassiere. A questionnaire was conducted on 302 women from their 20s to 40s who had breastfeeding experience. The questionnaire included questions on participant demographics, purchase behavior, and design preference and satisfaction levels. The majority(98.0%) of the participants had had experience using maternity/nursing brassieres. More than 90% of the participants agreed with the need for maternity/nursing brassieres distinct from regular ones. Shopping online was the most common means of purchasing them. The most and second-most owned fastener types were the detachable shoulder belt type and inside-cup type, respectively. The most selected reason for purchasing or wearing a maternity/nursing brassiere was the convenience of donning and doffing the brassiere during breastfeeding. Participants had lower satisfaction levels with how well maternity/nursing brassieres support and center the breasts, and with the variety of designs available on the market. Respondents indicated that fasteners for breastfeeding should be developed to provide comfort and convenience for breastfeeding. Wearing comfort was reported as the most important factor in purchasing selection, both during the pregnancy and breastfeeding periods. No-wire, back closure, full-cup, U-shape wing, and skin color were the most preferred design styles.

• Fashion & Textile Research Journal
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• v.7 no.6
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• pp.617-623
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• 2005

The purpose of this study was to examine the consumers' purchasing behaviors of budget-priced cosmetics. Questionnaires used for this study were composed of 44 questions including 9 questions about budget-priced cosmetic purchasing behavior, 15 questions about satisfaction, 15 questions about repeat purchasing intention, 1 question about the reason of satisfaction or dissatisfaction, and four questions about demographic variables. Questionnaires were administrated to 317 people who were Daegu & Kyungpook region residents and had shopping experience on budget-priced cosmetics during 2 weeks from March 2005. Respondents' age was limited from 20 to 40. Data were analyzed by using correlation, crosstabulation analysis, and frequency analysis utilizing SPSS/WIN. The results were as follows. Consumers went to budget-priced cosmetics' shops 'for low price', 'for trial' and 'for curiosity'. The best purchased products among the budget-priced cosmetics were basic cosmetics, and the second purchased products were make-up cosmetics. 41.4% of the whole respondents answered that they spent 5,000~10,000won per one time visit, and 65% of those answered they visited once or twice per a year and once per two or three months. In this study a level of satisfaction for the entire products, consumers neither unsatisfied nor fully satisfied. For the question of the intention to repurchase for the budget-priced cosmetics, the respondents answered that they will not positively purchase again. A level of satisfaction and the intention to repurchase had positive correlations. The reason which consumers satisfied with the products was chiefly related to price and that which consumers unsatisfied the products was related to products themselves.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1179-1189
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• 2008

The purpose of this study is to investigate the satisfaction of the adolescents' school backpack bag and the important criteria when purchasing for developing comfort and functional backpack. The questionnaire was composed and surveyed with 245 middle school students and the data were analyzed through SPSS 13.0. Purchasing criteria were grouped into 5: practical, shop environment, comfort, aesthetic and maintenance. Satisfaction factors were function/comfort, fashion/aesthetic and durability/A.S. 50.2% of students recognized the inappropriate wearing backpack might cause the deformation of body shape. And the wrong habit of wearing bag was found to affect the body posture of students. Main symptoms caused by wearing it for long time are ‘sweating around shoulder and back' and ‘feeling stiff in shoulders and waist'. Needs arise to develop the bag which could prevent them and to educate students how to wear bags. According to the result from MDS of purchasing criteria, one axis is product vs. environment, and other is functional vs. psychological aspects. According to the result from MDS of bag satisfaction, one axis is function/durability vs. fashion/appearance, and other is gestalt quality vs. part quality. They wanted the improvement in the aspects of shape/design, material, maintenance, comfort and usability of the bags. Specially it is required that we research the adolescent customer-oriented way and develop the new materials or shapes pursuing both shoulder comfort and characteristics.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.985-995
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• 2004

The purpose of this study is to provide useful footwear information for manufacturers and teenagers so that they can produce or purchase proper footwear that would minimize discomfort. For this study, 486 junior high school students were surveyed with a questionnaire. SPSS WIN10 was used to process a statistical analysis such as ferq., factor analysis, t-test, ANOVA(LSD), crosstab, and coefficient correlation. The results are as follows: A significant difference existed between male and female students in purchasing footwear and using evaluation criteria. When they wear shoes for a long time, they usually experience numbness in toes, blisters, heel, bottom on the feet and peeled skin. Female students experienced more foot injuries than males. There were meaningful correlations among purchasing, evaluation criteria, and satisfaction of footwear. Providing proper information is believed very important for teenagers in choosing right footwear. Footwear manufacturers should help them produce suitable shoes, and further help them establish different marketing strategies. To ease the foot discomfort, shoes should be developed with various widths and sizes. Shock absorbing soles and more flexible materials are also necessary.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.511-522
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• 2011

This study analyzed the effects of internet fashion consumer's impulse buying tendency on positive and negative purchasing behaviors. A survey was conducted from October 1 to December 15 in 2010, and 407 responses from internet fashion consumers who made impulse purchases on the internet at least once for the last 6 months were used in the data analysis. As a result, the impulse buying tendency of internet fashion consumers was classified into pure impulse buying, reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The positive purchasing behaviors such as repurchase intention and purchase satisfaction were influenced by the impulse buying tendency. The all factors of impulse buying tendency had an effect on repurchase intention, while purchase satisfaction was influenced by the reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The negative purchasing behaviors were classified into delay in decision making and switching intention of purchase. The delay in decision making was influenced by the stimulus impulse buying, suggestion impulse buying, and reminder impulse buying. Also, the reminder impulse buying, suggestion impulse buying and pure impulse buying had an effect on switching intention of purchase. In addition, there were significant differences in the impulse buying tendency and delay in decision making between male and female internet fashion consumers.