The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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A study of preferences and satisfaction levels in maternity and nursing brassieres

임산부 및 수유부 전용 브래지어 실태조사와 만족도 연구

  • Jang, Mi-Na (Dept. of Fashion Industry, Ewha Womans University) ;
  • Kim, Dong-Eun (Dept. of Fashion Industry, Ewha Womans University)
  • 장미나 (이화여자대학교 의류산업학과) ;
  • 김동은 (이화여자대학교 의류산업학과)
  • Received : 2016.12.04
  • Accepted : 2017.07.17
  • Published : 2017.08.31
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Abstract

The purpose of this study was to investigate preferences and satisfaction levels in maternity and nursing brassiere. A questionnaire was conducted on 302 women from their 20s to 40s who had breastfeeding experience. The questionnaire included questions on participant demographics, purchase behavior, and design preference and satisfaction levels. The majority(98.0%) of the participants had had experience using maternity/nursing brassieres. More than 90% of the participants agreed with the need for maternity/nursing brassieres distinct from regular ones. Shopping online was the most common means of purchasing them. The most and second-most owned fastener types were the detachable shoulder belt type and inside-cup type, respectively. The most selected reason for purchasing or wearing a maternity/nursing brassiere was the convenience of donning and doffing the brassiere during breastfeeding. Participants had lower satisfaction levels with how well maternity/nursing brassieres support and center the breasts, and with the variety of designs available on the market. Respondents indicated that fasteners for breastfeeding should be developed to provide comfort and convenience for breastfeeding. Wearing comfort was reported as the most important factor in purchasing selection, both during the pregnancy and breastfeeding periods. No-wire, back closure, full-cup, U-shape wing, and skin color were the most preferred design styles.

Keywords

References

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