Browse > Article
http://dx.doi.org/10.7741/rjcc.2017.25.4.419

A study of preferences and satisfaction levels in maternity and nursing brassieres  

Jang, Mi-Na (Dept. of Fashion Industry, Ewha Womans University)
Kim, Dong-Eun (Dept. of Fashion Industry, Ewha Womans University)
Publication Information
The Research Journal of the Costume Culture / v.25, no.4, 2017 , pp. 419-432 More about this Journal
Abstract
The purpose of this study was to investigate preferences and satisfaction levels in maternity and nursing brassiere. A questionnaire was conducted on 302 women from their 20s to 40s who had breastfeeding experience. The questionnaire included questions on participant demographics, purchase behavior, and design preference and satisfaction levels. The majority(98.0%) of the participants had had experience using maternity/nursing brassieres. More than 90% of the participants agreed with the need for maternity/nursing brassieres distinct from regular ones. Shopping online was the most common means of purchasing them. The most and second-most owned fastener types were the detachable shoulder belt type and inside-cup type, respectively. The most selected reason for purchasing or wearing a maternity/nursing brassiere was the convenience of donning and doffing the brassiere during breastfeeding. Participants had lower satisfaction levels with how well maternity/nursing brassieres support and center the breasts, and with the variety of designs available on the market. Respondents indicated that fasteners for breastfeeding should be developed to provide comfort and convenience for breastfeeding. Wearing comfort was reported as the most important factor in purchasing selection, both during the pregnancy and breastfeeding periods. No-wire, back closure, full-cup, U-shape wing, and skin color were the most preferred design styles.
Keywords
maternity; nursing brassiere; design satisfaction; fit and size;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Bae, H.-S. (2002). Status quo study on the using of the nursing brassiere. Journal of Human Ecology, 6, 17-27.
2 Carriwell. (n.d.). Carriwell drop cup nursing bra. Mamiz, Retrieved April 25, 2016, from http://www.mamiz.co.kr/shop/goods/goods_view.php?goodsno=224&category=007002
3 Cho, S.-H. (2006). Brassiere pattern development based on 3D measurements of upper body and breast shape: Focused in their 30's women. Unpublished Korea.
4 Choi, H. S., Choi, J. H., & Kim, S. R. (2000). A study of the development of nursing brassiere. Journal of the Korean Society of Clothing and Textiles, 24(6), 918-927.
5 Choung, K. W. (1995). A study on breast shape properties for maternity brassiere designing. Unpublished master's thesis, Ewha Womans University, Seoul, Korea.
6 Chung, K.-W., & Choi, H.-S. (1996). A study on transformation of the breast size, shape and volume properties for design of maternity brassiere. Journal of the Korean Society of Clothing and Textiles, 20(3), 438-451.
7 Inujirushi. (n.d.). Inujirushi flower pattern nursing bra. Mamiz, Retrieved April 25, 2016, from http://www.mamiz.co.kr/shop/goods/goods_view.php?goodsno=91&category=007006
8 Jang, H.-C., & Park, S.-K. (2015). A study on the one-piece dress design wearable during pregnancy and post-natal period. The Research Journal of the Costume Culture, 23(2), 337-352. doi:10.7741/rjcc.2015.23.2.337   DOI
9 Korean Breast Cancer Society(KBCS). (2005). The breast. Seoul: Iljokak.
10 Korea Association of Health Promotion. (1998). 유방질환: 유방의 구조와 기능 [A breast disease: Structure and function of breast]. 건강소식 [Health News], 22(8), 11-12.
11 Korean Society of Obstetrics and Gynecology(KSOG). (2007). Obstetrics. Seoul: Gunjachulpansa.
12 Lee, S. D. (2002). Breast cancer. Seoul: Hongsinmunhwasa.
13 Lee, Y. M. (2009). Lingerie style book. Seoul: Brenz.
14 Lee, Y. S., Park, J. S., Lee, H. K., & Park, Y. J. (2014). Maternity & women's health nursing II (3rd ed.). Seoul: Hyunmoonsa.
15 Motherpia. (n.d.a). 출산전후겸용브라 [Bra for both before and after childbirth]. Venus-eshop, Retrieved April 25, 2016, from http://www.venus-eshop.co.kr/WINTERMANGO/Product/WebDetail?contentid=1511
16 Motherpia. (n.d.b). 유방의 변화 [Change of breast]. Retrieved October 1, 2016, from http://www.motherpia.co.kr/change/change.php?ctg=1
17 Mothersbaby. (n.d.). Cotton wrap nursing bra. Babizmall, Retrieved April 25, 2016, from http://www.babizmall.co.kr/product/detail.html?product_no=206&cate_no=225&display_group=1
18 Ko, H. J. (2009). All that underwear. Seoul: Sigongsa.
19 Son, H. J. (2006). Pattern cutting for lingerie. Seoul: Kyungchunsa.
20 Shim, E.-J., & Kim, S.-R. (2006). A study on the design development of a maternity wear combined with nursing. Journal of Fashion Business, 10(2), 147-165.
21 Kim, J. E. (2016, January 11). [2014 국민건강통계] 완전모유수유율 생후 6개월후부터 50% 밑으로 하락 [2014, National Health Statistics: Total breastfeeding rate dropped below 50% from 6 months of age]. Newsis, Retrieved October 10, 2016, http://www.newsis.com/ar_detail/view.html?ar_id=NISX20160111_0013829681&cID=10201&pID=10200