• Journal of the Korean Home Economics Association
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• v.36 no.6
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• pp.57-70
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• 1998

For developing girls' brassiere, the survey on the actual wearing condition of brassiere for girls aged 9-15 if fulfilled. The findings of this study can be summarized as follows. 1) The starting age of the breast growth differs according to regions, schools, grades and body shape. Reason wearing brassiere is to sustain body shape. present brassiere type preferred most is tank-top. Motive wearing brassiere is based on the other's recommendation. Purchasing brassiere is performed largely by mother. 2) Few complaints appeared in the aspects of sewing, hook, loop, wire, wearing sense, touching sense, sweat absorption etc. Evaluation for the brassiere color and design is totally satisfied. When purchasing brassiere, beauty and color are important to all of girls. Yes or No of satisfaction for the wearing sense and comfort of brassiere is answered negatively. 3) Elementary school pupils preferred sport type, While middle school students showed an order as follows-wire

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.8
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• pp.791-801
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• 2012

We performed an assessment of wearing, purchasing, satisfaction, and the fit of brassieres according to body and breast type for college women to provide basic data on the manufacture of an ergonomic brassiere. The classifications of domed and conical breast type or projecting and conical breast type were unclear. Flat breast were dissatisfied with the shape of small and flat, and drooping breast were dissatisfied with the shape of big, projected, and drooping. In purchasing a brassiere, the majority of subjects were ignorant of their brassiere size, and over 80% of the subjects bought a brassiere without trying it on. Over 50% of those surveyed said they found it difficult to buy a well-fitted brassiere, particularly for the flat and drooping breast type. Over 70% of those surveyed wore a brassiere of 3/4 cup size, the slim body type wore a brassiere of 1/2 cup size; however, the obese body type wore a brassiere of full-cup size. The flat-breast or slim-body wore a brassiere of a thick pad type but projecting-breast or drooping breast wore brassiere of a thin pad type. Many of the subjects wore an unfitted brassiere in cup size and under bust size. In the classification of breast type, there were slight differences between the breast type that they recognized and the breast type that they were shown. There were distinctions in function, satisfaction, and fitness based on breast type. Therefore, the development of an ergonomic brassiere should considered the characteristics of breast type for fitness and comfort.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.3
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• pp.452-463
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• 2020

This study analyzed wearing conditions to develop an optimum sports brassiere for women in their 50s. A total of 35.9% of the women exercised three times a week and 51.1% had been exercising for more than 2 years, and 58.5% exercised for 30 minutes to 1 hour each day. Regarding the question of whether women wore a sports brassiere when exercising, 54.8% of the respondents answered 'No'. 73.9% of the respondents found a sports brassiere stuffy. The most important factors in purchasing a sports brassiere were wear comfort and functionality. In particular, more exercise demanded greater functionality. When purchasing a sports brassiere, the price range was the highest for 84.3% of the respondents at less than 50,000 won, and 45.2% preferred achromatic colors. A total of 47.9% preferred the length of the sports brassiere to be about 5 cm from the bust; however, the respondents who exercised more preferred shorter length sports brassiere. A total of 57.6% of the respondents preferred the width of the shoulder strap to be 1-3 cm; however, respondents who exercised more preferred the shoulder strap to be more than 3 cm wide. Most respondents preferred the sports brassiere to have a moderate degree of compression at the front breast area.

• The Research Journal of the Costume Culture
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• v.23 no.2
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• pp.326-336
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• 2015

The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20's in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.

• The Research Journal of the Costume Culture
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• v.25 no.4
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• pp.419-432
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• 2017

The purpose of this study was to investigate preferences and satisfaction levels in maternity and nursing brassiere. A questionnaire was conducted on 302 women from their 20s to 40s who had breastfeeding experience. The questionnaire included questions on participant demographics, purchase behavior, and design preference and satisfaction levels. The majority(98.0%) of the participants had had experience using maternity/nursing brassieres. More than 90% of the participants agreed with the need for maternity/nursing brassieres distinct from regular ones. Shopping online was the most common means of purchasing them. The most and second-most owned fastener types were the detachable shoulder belt type and inside-cup type, respectively. The most selected reason for purchasing or wearing a maternity/nursing brassiere was the convenience of donning and doffing the brassiere during breastfeeding. Participants had lower satisfaction levels with how well maternity/nursing brassieres support and center the breasts, and with the variety of designs available on the market. Respondents indicated that fasteners for breastfeeding should be developed to provide comfort and convenience for breastfeeding. Wearing comfort was reported as the most important factor in purchasing selection, both during the pregnancy and breastfeeding periods. No-wire, back closure, full-cup, U-shape wing, and skin color were the most preferred design styles.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.440-449
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• 2014

The purpose of this study was to investigate the suitability of brassiere size and wearing habits of Korean adolescent girls. Subjects were 13 to 17 years old girls (n=282). The data was collected by anthropometric survey and qualitative questionnaire survey. Anthropometric survey measured bust and under bust girths; Qualitative questionnaire survey focused on the practice of purchasing and wearing of brassiere. Two general conclusions emerged: 1) Majority of Korean adolescent girls wore a smaller sized cup than their breast volume 2) Korean adolescent girls wore a larger sized band. These results show the need of educating Korean adolescent girls for their appropriate brassiere size and fit. The value of the brassiere that Korean adolescent girls place differed by age. While the younger adolescent girls expected their brassiere to prevent showing the breast vibration, the older adolescent girls expected their brassiere to avoid breast sagging. The older aged adolescents more valued the fit and style of the brassiere compared to the younger aged group when they purchase brassiere. The younger adolescent girls were more likely to be dissatisfied with the fit of the cup. These results reveal that the junior brassiere should be designed to fit adolescent girls' breast shape and size.

• Fashion & Textile Research Journal
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• v.6 no.4
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• pp.455-460
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• 2004

This study was performed to analyze the wearing practice and the purchasing characteristics of brassieres in order to offer basic data to produce superior brassiere and to improve the wearing comfort. The questionnaire were 146 Korean college female students. For data analysis, descriptive analysis, crosstabs, factor analysis and one-way ANOVA were used. The results were as follows, first, most subjects didn't know the sizing system of brassiere and their own breast size. So the degree of satisfaction of wearing brassiere was low than subjects who knew their own breast size. And they replied that the most unsatisfaction factor was brassiere size. Second, when subjects decided to purchase a brassiere they considered size, design, color, cost, fabric and brand and so on. Among them size and design were considered the most important. Third, the subjects who wear brassiere all day long, they considered wearing comfort and cost rather than design and collar. Therefore, the markets with brassieres would be able to segmented based on consumers' characteristics. Firth, the subjects were dissatisified at size, the taking off wire and shape modification after washing. And they requested the development of various size, fabric and cost improvement and fittness of brassieres. These results imply that to improve the wearing comfort of brassiere, it is so important to produce and develop various types of size first of all. And consumers should know size system of brassiere and their own breast size.

• Journal of the Korean Home Economics Association
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• v.35 no.2
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• pp.65-79
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• 1997

This research is intended for 418 elderly women who reside in Seoul and the National Capital region. the survey and analysis are on the practical behavior related to purchasing decision making of brassieres for elderly women. The purpose of the survey and analysis is to induce contented and rational purchase activity for elderly women; also, to supply the fundamental sources which can support accomplishing scientific and systematic marketing activity to foundation manufacturing business. The main results of this study are as follows; 1. The elderly women tend to decide on purchase of the brassiere subjectively alone than rely on the informants and to listen to sales women's advice more. The younger, more educated and higher income of family, the elderly women tend more to depend on their own subjective sense than others' recommendations and rely on such mass media as TV and magazines for information source. 2) The elderly women tend to purchase their brassieres personally. In particular, the younger, more educated and higher income they tend more to choose their brassieres alone rather than with others. 3) The companions for elderly women's purchase were their daughter, daughter-in-law and friends. The younger, more educated and higher income, they tend more to accompany friends. The older, less educated and lower income, they tend more to be accompanied by their daughter or daughter-in-lay. 4) The elderly women are aware of the trademarks for brassieres. Although most of them know about their brassiere size, the majority of them tend to purchase their brassieres without trying on them. the older, less educated and lower income, they are less aware of trademarks and their brassiere size, and thus are less influential in their purchasing decision making. 5) The places of purchasing on which elderly women rely most for their brassiere are department stores, agent and markets. Other places are private haberdashery's, discount and pension shop. The department stores are most used by the less younger, more educated and higher income, while the markets are most often visited by those older, less educated and lower income, while the markets are most often visited by those older, less educated and lower income. The agent are favored by the medium class old people between two extremes.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.635-644
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• 2014

This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women's wearing time is lower than 50s women's; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.

• Journal of Fashion Business
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• v.3 no.3
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• pp.27-37
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• 1999

The purpose of this study is to provide for the basic data useful to the effective production and marketing of the brassiere befitting adult women's body shapes and preferences, and thereby, help them improve their apparel life. For this purpose, 563 Korean adult women aged between 20-59 were sampled to survey their practices of purchasing the brassieres and positively identify the factors affecting the practices and thereupon, determine the correlations among them by age group. Data is processed by a computer(SAS) and analyzed by using frequency, percentage, $\chi^2$-test, ANOVA, Duncan-test. The main results of this study are as follows; 1. The adult women tend to use such mass media as TV, magazines, catalogues and DM to decide for themselves which brassiere befits them most, and to check the brand-name(78.8%) or the sizes(93.4%), but more than 90% of them purchase their brassieres without trying on them. 2. The places of purchasing on which adult women rely most for their brassiere are department stores(32.6%), agencies(26.1%) and discount or pension shops(25.4%), while more than 90% of the sample women often visit bargain sale shops. The average number of brassieres possessed by our adult women is 5.7, and an adult women buys 2.6 brassiere costing 10-30 thousand wons a year on average and consumes a brassiere for the period from 6 months to 2 years. 3. It had been disclosed that the brand favored most by adult women is Venus(56.2%), followed by Vivien (17.6%), Wacoal(6.8%), Amie(2.5%) and Body Guard(2.3%). The most influential factors for the popularity of brands are fitting condition(40.3%) and design(23.8%), which suggests that consumers appreciate functionality and aesthetics. The most important reference affecting our women's choice of brassiere is size(64.4%), followed by design and functionality. The brassiere style favored most by adult women is a wire-type 3/4 cup brassiere made of thin material with sewing lines, while the most favorite color is white. In all, it has been found through this study that adult women's practices of buying their brassieres differ by age group, which may well suggest that brassiere production need to take such age-wise practices into consideration in setting up their brassiere production and marketing strategies.