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http://dx.doi.org/10.5805/SFTI.2014.16.4.635

The Actual Wearing Conditions and Preferences for New Silver Women's Brassiere  

Park, Ja Young (Dept. of Clothing & Textiles, Pusan National University)
Jang, Jeong Ah (Dept. of Clothing & Textiles/Research Institute of Ecology for the Elderly, Pusan National University)
Publication Information
Fashion & Textile Research Journal / v.16, no.4, 2014 , pp. 635-644 More about this Journal
Abstract
This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women's wearing time is lower than 50s women's; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.
Keywords
new-silver women; brassiere; actual product conditions; actual wearing conditions; design preferences;
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Times Cited By KSCI : 2  (Citation Analysis)
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