• 보건교육건강증진학회지
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• 제32권5호
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• pp.33-42
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• 2015

Objectives: It has been found that health promotion interventions are effective to decrease morbidity among older people. The acceptability of interventions are, however, still troublesome for achievement of efficacy of health promotion interventions. The current study examines the effects of age identity and attitude toward aging on the use of health promotion programs among older people. Methods: Data from the Survey of Living Conditions of Korean Older Persons were used. Logistic regression models were tested using a nationally representative sample of 9,461 community-dwelling older individuals who are 65 years old and over. Results: Older individuals who have younger age identity and more negative attitude toward aging were less likely to use health promotion programs, after adjusting the effects of other predisposing, enabling, and need factors such as demographic characteristics and personal health characteristics. Conclusions: Strategies for mitigating the possible effects of age identity and attitude toward aging on the acceptability of health promotion programs are also discussed.

• 부모자녀건강학회지
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• 제4권2호
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• pp.16-31
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• 2002

This study was done in order to analyze the relationship of gender identity, self-esteem, self-efficacy, hardiness, and health promotion behavior in the College Women. The subjects were 275 students from a college in Kyungbuk. The instruments used for this study were made of general characteristics(6 items), gender identity(1 item), self-esteem(10 item), self-efficacy(13 items), hardiness(38 items) and health promoting behaviors(40 items). The data were analyzed by SPSS/$PC^+$ program using descriptive statistics, Pearson's Correlation Coefficient and Multiple Stepwise Regression. The results of this study were as follows. 1. The Mean score of gender identity, self-esteem, self-efficacy, hardiness, and health promotion behavior were as follows. 1) The mean score of the health promoting behavior was 2.24. Among the subcategories, the highest score was interpersonal support(2.91), self-actualization (2.85), and the lowest score was health responsibility(1.62). 2) The mean score of the gender identity was 2.04. 3) The mean score of the self-esteem was 2.85. 4) The mean score of the self-efficacy was 6.50. 5) The mean score of the hardiness was 2.83. 2. Correlations of gender identity, self-esteem, self-efficacy, hardiness, and health promotion behavior were as follows. 1) Gender identity was positively correlated with self-esteem(r=-.287, p=.0000), self-efficacy(r=-.226, p=.0000), hardiness(r=.237, p=.0000), health promotion behavior(r=-.236, p=.0000). 2) Self-esteem was positively correlated with self-efficacy(r=.499, p=.0000), hardiness (r=-.275, p=.0000), health promotion behavior(r=.428, p=0000). 3) Self-efficacy was positively correlated with hardiness(r=-.423, p=.0000), health promotion behavior(r=.492, p=.0000). 4) Hardiness was positively correlated with health promotion behavior(r=-.457, p=.0000). 4. Self-efficacy, hardiness and self-esteem were the major predictors for health promoting behavior(35.7%).

• Child Health Nursing Research
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• 제11권4호
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• pp.472-480
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• 2005

Purpose: Purpose of this study was to identify the effects on maternal role strain, maternal role confidence and maternal identity of a maternal role promotion program for mothers of premature infants. Method: A quasi-experimental non-equivalent pre-and-post test was used to compare the two groups. The data were collected from 62 mothers from September 10. 2003 to August 30, 2004 at Neonatal Intensive Care Unit(NICU) located in S. city and K. city. The maternal role promotion program was provided three times during the period from two-three days after the baby's admission to 1 month after the baby's discharge. The instruments for measurement were the Perceived Role Difficulty & Steffensmeier Scale, Self Confidence Scale and Semantic Differential Scale. Data were analyzed by means of frequency, mean and SD, $x^2$-test and t-test. Results: There were significant differences in maternal role strain level between the experimental and control group (t=2.163, p=.035), in the maternal role confidence between the two groups(t=-5.645, p=.000) and in maternal identity between the two groups(t=-4.923, p=.000). Conclusion: The results of this study indicate that the maternal role promotion program had positive effects in decreasing maternal role strain levels and increasing maternal role confidence and maternal identity.

• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.10-16
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• 2022

This paper focuses on the aesthetic ideology and aesthetic style embodied in the work of 'Blue is the Warmest Color' to dissect it and examine the identity and construction of identity as a minority group in a postmodern context. Blue is the Warmest Color is a film that focuses on homosexual emotions in adolescent development, showing the budding love and emotional orientation of a 15-year-old girl's adolescence, and the ecstsy and torment that comes with an awakened consciousness. The evolutionary process of the characters' emotional orientations is dissected, pointing out that the central theme of the film is the concern for fluid identity and self-identity. Through the narrative and the setting of the characters' emotional patterns and the "Body Writing" of women, this paper further examine the typical variability and fragmentation of postmodern identity, and interpret in detail the content, messages and effects of the characters' dialogues in the film to illustrate the way in which the work expresses class and identity differences. The research method is based on textual analysis and theoretical research.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 추계학술대회
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• pp.288-290
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• 2015

삼성전자나 현대차와 같은 기업뿐만 아니라, UN에서 정상회의를 주제하는 국제 컨퍼런스 담당자들은 이해관계자들과의 커뮤니티에서 현재 조직의 목표와 미래의 비전을 강하게 어필하는 Moving Identity를 중시한다. 이러한 Moving Identity를 홍보와 광고에 어떻게 Dynamic Branding을 내포하여야 할 것인가가, 연구해야 할 중요한 부분이다. 본 논문에서는 ACM SIG CHI 2015 Conference opening에서 상영된 애니메이션에, Moving Identity를 설계 적용한 홍보영상을 Dynamic Branding 관점에서 설계하고 연구하여 제작하였다.

• International Journal of Advanced Culture Technology
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• 제5권2호
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• pp.44-53
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• 2017

The purpose of this study was to investigate the relationship between self-identity and smart phone addiction among University students. This study used descriptive cross sectional study to analyze the relationship between self-identity and smart phone addiction. Study participants included 357 University students located in C province who selected through volunteered, but 10 missing data were excluded and finally 347 participants completed the study. The study data were collected using self-identity tool made by Park A chung in 1996 which was composed of Independence, Proprioception, Future conviction, Goal orientation, Initiate, and Intimacy and Smart phone addiction tool made by National information society agency. The self-identity's Cronbach's alpha was .937 and Smart phone was .670. All data analyses were performed using SPSS 18.0. Results showed that most students were not addicted(97.1%) in Smart phone using and middle level(73.2%) of self identity. Also, there was a difference in self - identity level according to gender and grade(the ratio of smart phone general users, not at all addicted, was 90.79% for males and 98.53% for females), and there was difference in Smart phone addiction level according to gender and residence type(the ratio of Smart phone general users, not at all addicted, is 99.32% for commute, 97.04% for dormitory, and 89.66% for self governing). Also there were strongly related with self-identity and Smart phone addiction(p < .001). This results reveled that self-identity affect to Smart phone addiction, therefore it is important to raise self-identity to prevent Smart phone addiction for University students.

• 디지털융복합연구
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• 제12권2호
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• pp.129-142
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• 2014

지방자치시대로 접어들면서 대부분의 도시들이 지역 브랜드화 정책에 발맞추어 지방경제를 활성화하고 경쟁력있는 명품도시를 만들기 위해 일제히 디지털 홍보정책으로 브랜드 슬로건(Brand slogan)을 내 걸었다. 무한 경쟁시대에 지방자치단체들이 지속적인 디지털 브랜드 홍보정책을 펼쳐온 결과, 지역 브랜드 슬로건 디지털 홍보 정책에 대한 시민들의 인지도나 만족도는 대체로 높았으나 지역별 특성의 반영이나 차별화된 아이덴티티(Identity) 디자인이 아쉽다는 의견이 7개 도시에서 공통적으로 지적되었다. 본 연구는 서울특별시 및 전국 6개 광역시 브랜드 슬로건 디지털 홍보 정책에 대한 지역 시민들의 의식수준을 분석하여 도시브랜드 슬로건 디지털 홍보정책의 문제점을 도출할 수 있었던 의미 있는 연구로, 추후 우리나라 도시브랜드 슬로건 개발 및 디지털 홍보 관리 정책에 일조할 것이다.

• 한국멀티미디어학회논문지
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• 제15권1호
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• pp.140-147
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• 2012

엑스포는 올림픽, 월드컵과 함께 개최장소가 한곳에 지정되어 경제, 기술, 문화 등 다양한 내용의 집중투자가 가능하기 때문에 나라별, 지역별로 경쟁적으로 개최하기 시작하면서 개최국의 권위와 업적을 과시하는 세계 3대 이벤트 중 하나로 자리 잡게 되었다. 우리나라도 1993년 대전 엑스포를 기점으로 지자체에서 지역경제 활성화와 지역 이미지 제고를 위해 엑스포를 적극적으로 개최하기 시작하였다. 그러나 지역 주민과 개최 지방 정부의 엑스포 디자인에 대한 인식 부족으로 고유의 정체성을 가지고 전문적인 디자인 시스템을 가진 엑스포를 찾기 어려운 것이 사실이다. 따라서 본 연구에서는 엑스포의 중요한 아이덴티티이자 커뮤니케이션의 핵심 도구인 캐릭터 개발의 중요성과 그 도입 현황 및 소재 분석, 그리고 엑스포 캐릭터의 개발 제안 및 활성화 방안을 제안하고자 한다.

• International Journal of Advanced Culture Technology
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• 제5권1호
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• pp.17-25
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• 2017

The purpose of this study was to investigate the effects of self-identity on body shape management for college students. This study used descriptive research to analyze the effects of self-identity, which has contained factors of Subjectivity, Self-acceptance, Future Confidence, Goal Orientation, Scrupulous. The subjects were 404 college students located in C province who were voluntarily agreed. Multiple regression analysis was conducted to verify the effects on self - identity and body shape management. As a result, self - acceptance of self - identity' subcomponents had no effect on body shape management, but future confirmation, goal orientation, Scrupulous, intimacy affects body shape management(P < 0.001). Based on these results, in order to manage the body shape of college students, it is considered effective to present the visible goals and apply the programs that students can do themselves. In addition, it can be seen that it is effective to start body shape management during college group life to enhance intimacy.

• 한국간호교육학회지
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• 제15권1호
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• pp.100-108
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• 2009

Purpose: This study explored the relationship between types of gender role identity and health behaviors in 500 adults. Method: Data was collected with self-reporting questionnaire forms from April 23 to May 4, 2007. using the Korean Gender Role Identity Inventory and Health Behavior Assessment Tool. Results: The mean (SD) was 2.65 (0.42) for gender role identity, and 2.61 (0.38) for health behaviors. The subjects were classified into four gender role identity types; 30.4% in undifferentiated, 27.8% in androgyny, 22.4% in masculinity, and 19.4% in femininity. Four gender role identity types of subjects showed significant different levels of health behaviors (F=40.33, p<.001). The androgyny type subjects reported the highest mean of health behaviors scores, and the undifferentiated type subjects had the lowest mean. There were significant differences in health behaviors according to subjects' general characteristics, such as age, marital status, perceived health status, and smoking (p<.005). Conclusion: There is a need to make changes in family, school, and society toward better environments for helping adults develop desirable gender role identity. In addition, the gender role identity in adults has to be considered in establishing healthy lifestyles and developing health promotion programs.