Browse > Article
http://dx.doi.org/10.9717/kmms.2012.15.1.140

A Study on the Present Status and Promotion of Expo Character  

Hong, Il-Yang (세명대학교 시각디자인학과)
Kwon, Yun-Kyung (세명대학교 시각디자인학과)
Publication Information
Journal of Korea Multimedia Society / v.15, no.1, 2012 , pp. 140-147 More about this Journal
Abstract
Expo is now firmly established as one of the top three world event, with Olympic and World Cup, which can be achieved a centralized investment of various contents in economy, technology, and culture and so on. Local government, in South Korea, actively has worked to hold Expo to revitalize the local economy and to increase the local identity since Daejeon World Expo in 1993. However, it is a fact that is hard to find Expo making good professional identity design system of Expo for lack of adequate understanding of the local community and government about design system. Accordingly, this study will suggest the promotion Expo along with the importance of character development, and the present status and analysis of Expo character which is essential to identity establishment of Expo and the core of the communication.
Keywords
Expo; Character; Promotion;
Citations & Related Records
연도 인용수 순위
  • Reference
1 이정록, 지방화시대의 지역문제와 지역정책법, 푸른길, 2000.
2 미야시타 마코토, 정택상 역, 캐릭터 비즈니스 감성체험을 팔아라, 넥서스, pp. 59, 2002.
3 온디자인캐릭터팀, 캐릭터디자인, 한국컴퓨터 매진, pp. 14-15, 1999.
4 미야시타 마코토, 정택상 역, 캐릭터 비즈니스 감성체험을 팔아라, 넥서스, pp. 25, 2002.
5 문화체육관광부, 2009 컨텐츠산업백서, 2009.
6 http://terms.naver.com/entry.nhn?docId=69350
7 http://blog.naver.com/hyeonsworld?Redirect =Log&logNo=110096997854
8 정현원, 한광식, "지방자치단체 캐릭터 분석 및 활용전략에 관한 연구," 디자인학연구, 제54호, Vol.16, No.4, pp. 135, 2003.
9 http://www.onggiexpo.com 2010 울산세계옹기문화엑스포
10 http://www.iffe.or.kr 2010 전주국제발효식품엑스포
11 http://www.insamexpo.or.kr 2011 금산세계인삼엑스포
12 http://www.hanbang-expo.org 2010 제천국제한방바이오엑스포
13 http://www.cultureexpo.or.kr 2011 경주세계문화엑스포
14 http://www.dino-expo.com 2012 경남고성공룡세계엑스포
15 http://www.expo2005.or.jp 2005 일본아이치엑스포
16 http://cafe.naver.com/sinsung5.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=1254 2007 예천곤충바이오엑스포
17 http://www.expozaragozaempresarial.com 2008 스페인사라고사엑스포
18 http://www.hampyeongexpo.org 2008 함평세계나비곤충엑스포
19 http://www.photonics-expo2010.org 2010 광주세계光엑스포
20 http://cafe.naver.com/sinsung5.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=1254 2007 예천곤충바이오엑스포
21 http://www.expopark.co.kr 1993 대전엑스포
22 http://www.incheonfair.org 2009 인천세계도시엑스포
23 http://www.bio-expo.com 2002 오송국제바이오엑스포
24 http://www.safem.or.kr 2008 삼척세계소방방재장비엑스포
25 http://www.cheonanexpo.or.kr 2009 천안웰빙식품엑스포
26 http://festival.aerospace.go.kr 2011 경남사천항공우주엑스포
27 http://www.expo2010.cn 2010 중국상하이엑스포
28 http://www.bucheonexpo.org 2010 부천무형 문화엑스포
29 최정윤, "문화 이벤트 캐릭터의 효율적 활용 방 안에 관한 연구," 한국일러스트학회논문지, 제 12권, pp. 137, 2003.