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http://dx.doi.org/10.14400/JDC.2014.12.2.129

A study on Citizens Awareness Level of Seoul and 6Metropolitan's Digital Brand Slogan Promotion Policy  

Lee, En Kyung (Dept. of Colorist, Yong-in Songdam College)
Publication Information
Journal of Digital Convergence / v.12, no.2, 2014 , pp. 129-142 More about this Journal
Abstract
The age of local government has set in, most of the cities have made the brand slogan to create a competitive luxury city and to enable the local economy to keep pace for digital promotion policy with the regional branding. Age of limitless competition, local governments have continued to digital promotion policy the slogan, local people's awareness and satisfaction about the brand slogan is generally high, but this is noted in seven cities commonly that reflect the characteristics of the region and inconvenient distinctive identity design. This study is the meaningful to derived the problem of city brand slogan development policy through analysis the citizens awareness of seoul and 6metropolitan's brand slogan development digital promotion policy and help to become a future development and management of city brand slogan digital promotion management policy in Korea.
Keywords
Digital promotion policy; Digital brand slogan policy; regional branding policy; regional brand slogan; regional brand identity;
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Times Cited By KSCI : 1  (Citation Analysis)
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