• Title/Summary/Keyword: Promotion Strategy

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A Study on the Promoting Policies for Cruise Industry in Yeosu Port (여수항 크루즈산업 육성 방안에 관한 연구)

  • Maowei Chen;Hyangsook Lee;Kyongjun Yun
    • Journal of Korea Port Economic Association
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    • v.39 no.1
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    • pp.1-16
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    • 2023
  • As the transfer of cargo functions to Gwangyang Port is completed, Yeosu Port has established a vision to become a hub for maritime tourism in Korea. Revitalization of the marine tourism industry through cruise development is recognized as a major strategy. Major domestic cruise tourism ports (Busan Port, Jeju Port, Incheon Port) have established a basic plan for fostering port cruises in response to the "Basic Plan for the Promotion of the Cruise Industry" established in 2016. However, the plan for Yeosu Port is insufficient. The cruise tourism industry, which is in recession due to Corona 19, is expected to recover due to with-Corona and Post-Corona. Therefore, Yeosu Port needs to take the lead in promoting the cruise industry to prepare for this. Accordingly, this study intends to derive evaluation items for the fostering of the Yeosu Port cruise industry through prior research and the gathering of expert opinions. An IPA (Importance Performance Analysis) analysis is conducted to identify problems and suggest promoting policies for the Yeosu Port cruise industry. According to the IPA analysis results, in the major categories, the creation of cruise infrastructure, and the establishment of a support system were evaluated as weak items (high importance but low satisfaction), and sub-categories corresponding to the two major categories were identified as weak points. Based on the results of this analysis, measures to promote the cruise industry in Yeosu Port were presented as cruise infrastructure, route expansion, tourism product development, and support system. This study is expected to be utilized when establishing policies for constructing Yeosu Port as the hub port of maritime tourism in Korea.

Study on Self-worth and University Life Adaptation of Paramedicine Department Students (응급구조학과 학생들의 자기가치감과 대학생활적응)

  • Song-Yi Han;Hyo-Jin Won
    • Journal of Digital Policy
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    • v.2 no.3
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    • pp.17-24
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    • 2023
  • This study identified the degree of self-worth and college life adjustment of students in the department of paramedicine, and analyzed whether there was a difference according to the presence or absence of religion and the intimacy of family members. An online survey was conducted on 183 students in department of paramedicine students attending a university, and the subject's gender, religious affiliation, and intimacy with family members were analyzed by frequency and percentage. Self-worth and adjustment to college life according to the presence or absence of religion and intimacy with family members were analyzed by mean, standard deviation, t-test, and ANOVA. As a result, there was a difference in self-worth according to religion status and family closeness. According to intimacy with family members, there was a significant difference in academic adjustment among the sub-factors of college life adjustment. Through the results of this study, it is necessary to consider the existence of religion and intimacy with family members in setting up a counseling strategy tailored to the factors of personal self-worth improvement and college life adjustment. It is proposed to develop a college life adjustment promotion program to improve various self-worth, apply it to department of paramedicine students, and verify its effectiveness.

Analysis of the Global Fandom and Success Factors of BTS (방탄소년단(BTS)의 글로벌 팬덤과 성공요인 분석)

  • Yoon, Yeo-Kwang
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.13-25
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    • 2019
  • Since reaching the top in the Billboard Main Album Chart 'Billboard 200' with Love Yourself: Tear in May of 2018, BTS once again took first place after just three months in the 'Billboard 200'(September 3, 2018) with the repackaged album Love Yourself: Answer. It opened the doors to the 'Hallyu 4.0' by conquering the main Billboard Chart with a song sung in Korean. BTS rose to the top on the 'Billboard 200' twice, thus being recognized globally for their musical talent(song, dance, promotion, etc.), and took their place in the mainstream music market of the world. BTS moved away from intuitive interaction such as mysticism, abnormality, irregularity, etc. but instead created their own world(BTS Universe) with fans around the world through two-directional communication such as consensus, sharing and co-existence. They are recognized as artists that went beyond being an idol group that simply released a few hit songs that had now elevated popular music to a new form of art. In result, they retained a highly loyal global fan base(A.R.M.Y.) and they are continuously creating good influence with them. This study analyzed the success factors of BTS using the S-M-C-R-E model as follows. ① Sender: BTS'7-person 7-colors fantasy and 'All-in-one storytelling' strategy of producer Bang Shi-hyuk ② Message: Create global consensus of 'you' rather than 'me' ③ Channel: Created real-time common grounds with global fans through social network platforms such as Youtube, Facebook and Instagram ④ Receiver: Formed highly loyal global fandom(A.R.M.Y.) that extends outside of Korea and Asia ⑤ Effect: Created additional economic value and spread good influence

A Study on Strategies for Local Development Projects by Types of Regional Cities (지방 도시 규모별 지역개발사업 추진방안 연구)

  • Bae, Min-Cheul;Ahn, Jung-Geun;Ahn, Woo-Sung
    • Journal of the Korean Regional Science Association
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    • v.39 no.2
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    • pp.3-18
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    • 2023
  • The aim of this study is to analyze problems with regional development projects by examining their actual conditions and to propose measures to promote such projects based on the size of local cities. To achieve this goal, problems associated with regional development projects were analyzed, and measures for their promotion were derived by dividing these projects into planning, strategy, policy, and institutional sectors according to the size of local cities. The problems identified with regional development projects include diversification leading to similar and overlapping projects, lack of participation by local experts, top-down government structure for designating and supporting regional development projects, and insufficient budget. In order to address these issues, local experts have suggested differential measures based on the size of local cities. Specifically, in the planning sector, it was proposed that economic, cultural, social, and welfare functions be expanded and reorganized primarily around small and medium-sized cities, and that long-term strategies be established for regional large cities through various partnerships and step-by-step procedures. In the policy sector, it was suggested that the implementation of bottom-up development under the leadership of local governments should be focused on small and medium-sized cities, and that the transition from a specific industry-oriented policy to a corporate growth policy needs to be established around large cities. Finally, in the institutional sector, it was recommended that a performance evaluation system for the use of financial resources and a system for expanding financial resources should be established primarily in small and medium-sized cities.

Semantic Network Analysis of Trends in Hyundai Motor's Corporate Cultural Marketing (언어 네트워크 분석을 통한 현대자동차의 기업 문화마케팅 변화 연구)

  • Kim, Junghyun;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.51
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    • pp.75-102
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    • 2019
  • This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

A Redesign of the Military Education Structure of General Universities based on Defense Innovation 4.0 -Focused on Capabilities of Tech-Intensive Junior Officers based on Advanced S&T- (국방혁신4.0 기반의 일반대학의 군사학 교육체계 재설계 방안 -첨단과학기술 기반의 기술집약형 초급 간부 역량 중심으로-)

  • Jung-Ho Eom;Keun-Seog Park;Sang-Pil Chun
    • Convergence Security Journal
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    • v.22 no.4
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    • pp.35-44
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    • 2022
  • Among the five promotion strategies of Defense Innovation 4.0(DI 4.0), the military structure/operation optimization strategy aims to innovate the military structure based on advanced science&technology(S&T), and to integrate advanced S&T in the field of defense operation such as education&training and human resource development. As the future battlefield expands to AI-based unmanned/robot combat systems, space, cyberspace, and electromagnetic fields, it is necessary to train officers with the capabilities required in these battlefields. It is necessary to develop capabilities from junior officers who will lead the future battlefield to operating core advanced power based on the 4th industrial revolution S&T. We review the education system of the military in universities and propose a method of redesigning the education system that is compatible with DI 4.0 and can develop technology-intensive capabilities based on advanced S&T. We propose a operation plan of major and extra-programs that can develop the capabilities of junior officers required for the future battlefield, and also suggest ways to support the army's practical training.

The Effect of Nursing Students Academic Achievement in the COVID-19 On-Contact Learning Environment: Focusing on Video production class and Real-time video class (COVID-19 온택 학습환경에서 간호대학생의 학업성취감에 미치는 영향요인: 동영상 제작수업과 실시간 화상수업을 중심으로)

  • Hye Kyung Yang
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.321-328
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    • 2023
  • This study is tried to to identify factors affecting academic achievement depending on the quality of class, learning immersion, level of academic achievement, and class type according to video production classes and real-time video classes in the on-contact learning situation due to the COVID-19 epidemic. The subjects of the study were 122 students enrolled in the nursing department at two universities. As a result of the study, the quality of the class was high in real-time video classes (t=-2.69, P=0.02), learning immersion was high in video production classes (t=1.14, P=0.28), and academic achievement was high in video production classes (t=4.24, P=0.01). Depending on the type of class, the effect on academic achievement is learning immersion in production video classes (β=.37, p<.001) has the most influence, and in real-time video classes, class quality (β=.29, p<.001) had the most influence on academic achievement. Based on the results of this study, it is suggested that it is necessary to develop a strategy for instructional design suitable for class types to improve academic achievement in an on-contact environment.

A Historical review on Martial Study for Song Dynasty (송대 무학에 관한 사적 고찰)

  • Shin, Sue-Yong
    • Journal of Korea Entertainment Industry Association
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    • v.8 no.2
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    • pp.9-18
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    • 2014
  • This study is to carry out literary study about the subject of Martial Study in Song Dynasty which was in charge of military strategy education. Martial Examination and Martial Study were related to military officials in China, and also have important value of historical materials in physical education dealing with martial arts as traditional physical activity. To be a military official would be possible to correspond with such requirements as knowledge that sports experts should have, leadership as a leader, and ability reinforcement through physical training, and the effort to pass Martial examination as the chance of status rise contributed to developing sports and culture because the necessity of training military arts was emphasized in social situations. Martial Study establishment became a clue of creating and spreading the notion that General should have virtue and justice as an ideological style of new-Confucianism (neo-Confucianism and Sung Confucianism) in Song Dynasty. After founded in 1043 and equipped with a formal aspect in 1072, Martial Study got the political effect and improved national competitiveness while its function of cultivating and selecting excellent capable persons was going on smoothly. Educational contents in Martial Study were understanding and flexibly applying the skills of infantrymen, cavalrymen, and bowmen and the meanings and theories of confucian classics, testing problem solutions of reality, and teaching the measures of the problem. Martial Study included three aspects of military capable persons, war, and weapons and took charge of the function of education, selection, and promotion, steadily supporting development and continuance of Martial examination institution.

The Effects of Case-Based Learning (CBL) on Problem Solving Ability and Academic Self-efficacy in Nursing Students (사례기반학습을 적용한 수업이 간호대학생의 문제해결능력과 학업적 자기효능감에 미치는 효과)

  • Jin Hye Kyung;Yun Mi Jin
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1143-1149
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    • 2023
  • The purpose of this study was to the effects of case-based learning (CBL) on problem solving ability and academic self-efficacy in nursing students and was a quasi-experimental study with a one-group pretest-posttest design. The subjects of this study were 121 grade 4 students, and the data collection period was from Aprill 24 to June 12, 2023. The research procedure was scenario development, preliminary investigation, application of case-based learning classes, and follow-up investigation, and the CBL was conducted for 2 weeks, 50 minutes per week. The general characteristics of the subjects were obtained by frequency, percentage, mean, and standard deviation and the effects of CBL on problem solving ability and academic self-efficacy was tested using a paired t-test. The results of this study showed that nursing students' problem solving ability (t=-5.70, p<.001) and academic self-efficacy (t=-3.25, p<.002) improved after applying CBL compared to before applying it. We suggest the use of case-based learning as a strategy to improve problem-solving skills and academic self-efficacy in nursing education. In the future, follow-up research is needed to verify the effectiveness by developing and applying step-by-step clinical cases at an appropriate level according to the learning content of nursing major subjects by grade.

The Effect of Cooperative Learning on Self-directed Learning Ability (협동학습이 자기주도학습 능력에 미치는 효과)

  • KIM KYUNG HEE;CHOI JOO YOUNG
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.889-897
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    • 2023
  • This study attempted to examine how participation in a cooperative learning extracurricular program affects the improvement of college students' self-directed learning abilities. In order to operate a cooperative learning extracurricular program, students were recruited voluntarily through the school system. A total of 128 students were selected. They formed groups according to the number of participants and participated in the cooperative learning extracurricular program for 9 weeks. Before the program was implemented and after the program was terminated, a survey was conducted on the self-directed learning ability of participating students through a questionnaire. The effectiveness of the program was examined through pre-post tests of the experimental group. The results are as follow. First, the self-directed learning ability scores of students who participated in the cooperative learning extracurricular program significantly improved. Second, in order to closely analyze self-directed learning ability, the sub-elements of self-directed learning ability were examined, and the scores of self-awareness and learning strategy, which are sub-elements of self-directed learning ability, were found to have significantly increased. However, although scores for learning motivation and learning situations improved, the levels were not found to be statistically significant. Based on these results, we presented discussions for improving college students' self-directed learning ability and ways to revitalize cooperative learning in universities.