• Journal of Korea Port Economic Association
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• v.34 no.1
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• pp.19-34
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• 2018

This study analyzed specific ports' marketing strategies through interviews and, using fuzzy TOPSIS methodology, derived marketing strategies for the Incheon and Pyeongtaek-Dangjin ports by comparing them with the Busan port. Previous studies had concentrated on the Busan port, and the majority of these studies analyzed the present conditions and suggested 4P strategies using a marketing mix. After weighting all of the respondents' answers, the results show that among all marketing strategies, incentive provisions ranked the highest, followed by the intermediary role between the relevant agencies and companies, and last- the agent system for establishing local networks. The fuzzy TOPSIS analysis results showed that the Busan port had the best marketing performance. The most sensitive strategies, based on the sensitivity analysis, were the intermediary role between relevant agencies and companies in the Incheon port, and the incentive provision in Pyeongtaek-Dangjin port. The implications of this study are that the port management agencies' actual marketing strategies were similar to the marketing promotion strategies suggested by previous research, and thus, each port's marketing targets and their characteristics should be clearly defined.

• Korean Journal of Health Education and Promotion
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• v.33 no.4
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• pp.1-9
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• 2016

Objectives: This review is to suggest strategies to reduce risk factors of non-communicable diseases (NCD) in South Korea. Methods: Prior research findings on the burden of NCD and associated risk factors and the effectiveness of intervention programs were reviewed. Strategies regarding the control of NCD risk factors were conceived. Results: The author presented research findings from the Global Burden of Disease study on the burden of non-communicable disease (NCD) and associated risk factors in South Korea. Strengths and limitations of population and high-risk strategies for preventing NCDs were introduced. The author also reviewed the evidence on the effectiveness of multiple cardiovascular risk factor interventions and community-based intervention programs on cardiovascular diseases conducted in industrialized countries. Finally, strategies to reduce NCD risk factors in South Korea were suggested. Conclusions: The evidence-based interventions and the importance of population strategies in NCD prevention were highlighted. The author indicated that strategies employed by unhealthy commodity industries to undermine effective public health policies and programs should be actively monitored. It has been suggested that effective high-risk strategies with ecological models to address social risks rather than medical risks among disadvantaged population should be further developed in South Korea.

• Korean Journal of Health Education and Promotion
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• v.24 no.2
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• pp.111-121
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• 2007

The purpose of this study is to examine the status quo of the networking between health promotion and other programs conducted by public health centers(PHCs), and to develop concrete strategies for improving the efficiency of the health promotion programs at PHCs. Data were collected from a questionnaire survey for 246 PHCs nationwide and 96 questionnaire were returned(response rate of 39%). A focus group study was also conducted to compliment the detail of the networking system between health promotion and other programs at PHCs. The results revealed that the current networking between health promotion and other programs conducted by public health centers is not working well. Especially, the communication networking between health promotion and other programs at planning stage is poorer than the stages of implementation, performance, and evaluation. The main reasons of the poor networking have been caused by an inadequate organizational structure, inefficient information system, low level of motivation for networking among the staff of PHCs, and no concrete guidelines for networking. This study also suggested several strategies to facilitate the cooperation between health promotion and other programs.

• Journal of Korean Academy of Nursing
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• v.31 no.4
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• pp.712-721
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• 2001

Purpose: This study was to identify activities and related problems on health promotion of public health nurses, and to investigate basic data proposed to revise strategies of Health Promotion Nurse Specialists (HPNS). Method: The subjects of this study were 787 public health nurses sampled by clustering of the entire nation of Korea. Data were collected by focus group studies and cross-sectional survey during April to October of 1999. Results: 13.3% of public health nurses took responsibility for health promotion projects and 45.9% were involved in health promotion work with in home care or other routine activities. Also, the factors public health nurses perceived as barriers to implement activities for health promotion were time limitation, lack of ability for planning projects, insufficient time for specialties, inadequate understanding about health promotion project. Conclusion: According to the study, they need to have special education and further technical support. These results have important implications for the establishment for the role of Health Promotion Nurse Specialist. Also, in developing systems and curriculums for Health Promotion Nurse Specialist, the major factors described above need to be considered carefully.

• The Journal of Fisheries Business Administration
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• v.41 no.1
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• pp.25-52
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• 2010

The purpose of this paper is to suggest major strategies and necessary new projects for the medium- and long-term development of the Korean Fisheries Outlook Project. To suggest the Korean Fisheries Outlook Center with the above purpose, this paper employs Analytic Hierarchy Process analysis based on surveys obtained by special groups related with the KFOP. The survey is broadly composed of two goals; the medium- and long-term development directions and setting up of new furtherance projects. Each goal has upper and lower strategies respectively. The first goal, the medium- and long-term development directions, has four factors as upper strategies. The upper strategies are composed of accuracy, efficiency, timeliness, and political effectiveness of the fisheries outlook information. In addition, each upper strategy has three lower strategies respectively. For example, accuracy of the fisheries outlook information includes strength of data collection function, strength of satellite photography function, and strength of data analysis function. The second goal, setting up of new furtherance projects, has three factors as upper strategies. The upper strategies consist of accuracy promotion of outlook information using high-technique, field expansion of outlook species, and strength of analyzing function on oversea fisheries information. Each upper strategy has three lower strategies respectively. For instant, accuracy promotion of outlook information using high-technique has strength of information analysis function covered from production to consumption, strength of satellite information function, and structure of forecasting model on demand and supply by outlook species. The above upper and lower strategies were analytically drawn out through insightful interviews with special groups such as officials of the government, presidents of the producer and distributor groups, and researchers of the Korea Maritime Institute and other research institutes. As a result of AHP analysis, first, priorities of upper strategies with the medium- and long-term development directions are analyzed as accuracy, timeliness, political effectiveness, and efficiency in order. Also, priorities of all lower strategies reflecting priorities of upper strategies are examined as includes strength of data collection function on the fisheries outlook information, delivery of rapid information on outlook products for all people interested, strength of data analysis function on fisheries outlook information, strength of consumption outlook function on fish products, and strength of early warning system for domestic fish products in order. Second, priorities of upper strategies with the setting up of new furtherance projects are analyzed as accuracy promotion of outlook information using high-technique, field expansion of outlook species, and strength of analysis function on oversea fisheries information in order. In addition, priorities of all lower strategies reflecting priorities of upper strategies are examined as building up of forecasting model on demand and supply by outlook species, strength of information analysis function covering all steps from production to consumption, expansion of consumption outlook for consumers, strength of movement analysis function of oversea farming industry, and outlook expansion of farming species.

• Korean Journal of Health Education and Promotion
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• v.29 no.4
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• pp.57-66
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• 2012

Objectives: This paper describes the concept, principles, and strategies and directions for community participation in health promotion. Methods: Descriptions of and discussions on community participation in this paper are based on the results of selected peer-reviewed research articles, white papers, and practice manuals which address the issues of community participation and community empowerment, and principles and strategies for practice in community health promotion. Results: In ladder-of-community-participation models, the level of participation ranges from non-participation to the stages where communities have partnerships, delegated power, and control. Enhancement of participation is presented as a continuum of informing - consulting - involving - collaborating - empowering. For community participation to reach its fullest potential, the types and levels of participation desired should be clearly decided at the beginning. Along with community readiness for participation, public health system should also be in place readily to process community participation for health promotion with appropriate procedures, guidelines, methods, resources, and stakeholders' commitment and support. Conclusions: For the promotion of participation in community health, readiness for participation of both community and public health system should be prepared.

• Korean Journal of Organic Agriculture
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• v.19 no.3
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• pp.309-327
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• 2011

The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 2004.11a
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• pp.451-451
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• 2004

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.8
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• pp.123-144
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• 1997

This study, by setting the systems of room sale promotion, analyzing the actual status and the present working state with its center on the 'RHotel' that is a special grade-two hotel and the sales promotion activities of each type, intends to understand the presentstatus of the hotel and present its problems and the method for improvement. The strategy of salespromotion and the ineffectivenessof the system organization were found to be imminent in the sales promotion activities as its problems, and the importanceis being not attached to the actual substance rather than to the actualresults, such as the advertisement and publicity strategies, the irrationality of sales personnel controland its evaluation method, and therefore, the goal-oriented control is not being takenad its problems are emerging. Therefore, as an improvement plan, we ought to put the plan of the hotel merchandising into action for customers to buy what they want, the establishment of the customer-oriented sales promotionservice and the communication channel using the brand-new managerial skills, systemaizesales promotion method sand strategies, develop the organizational and systematic strategies develop the organizatinal and systemactic strategies and goods for the sake of the image-making and room sales promotion of hotels, develop the activation ways of flexible operation, and also need to develop the skills of sales promotion. Accordingly, by doing irrationalsales activities in the system and the promotion with its center on the sales promotion department, and it sis urgently required that we streng then the comodity developments fitting the hotel's traits, such as uniformpolicy of cost, mass-communicationactivities for sales promotion, the improvement of non-effectiveness, and advertisement of hotel items, and the publishing of public relation books. Therefore, the best weapon for hotels before other purchaseis to be discriminatized from other competitive hotel with theunderstanding of the psychology and activities of customers, and the communicatin with customers, and to set up organicprograms of sales promotionstrategies. Also we must promote our sales in accordance with the desire of new customers, gater the market information of customers, all the time, and systematize the facility improvement, managerial policy, business strategiescorresponding with the desire of customers. By doing so, we are able to seek, at the same time, both the satis faction of customers and the sales maximization of the hotels that will perfrom the activities of sales promotion and management.

• Korean Journal of Health Education and Promotion
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• v.3 no.1
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• pp.39-46
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• 2001

Although the notion of “health promotion” has not yet been accepted as a fully developed academic concept, the National Health Promotion Act defines it as a “project with an aim of promoting the national health through health education, prevention of diseases, nutrition improvement and practice of healthy lifestyles.” With the enactment of the Health Promotion Act in 1995, the health promotion project is being rigorously undertaken, signaling a new paradigm shift and a new beginning in Korean healthcare.(omitted)