• The Research Journal of the Costume Culture
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• v.24 no.4
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• pp.417-430
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• 2016

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the 'high' level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the 'low' level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

• Journal of Information Technology Applications and Management
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• v.27 no.1
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• pp.173-186
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• 2020

This study examines the effect of congruity between product and TV reality show on purchase intention of Chinese consumers. A total of 110 respondents from Chinese consumers were collected using online surveys. The results were analyzed by SPSS 22.0. Multiple Linear Regression and process analysis were used to test the hypotheses. This article found that congruity between product and TV reality show, attitude toward product placement and recall of product affected consumers' purchase intention. In addition, the frequency of consumer watching TV reality show and familiarity of product moderated the attitude toward product placement and recall of product. This study provides useful implications for sponsors to select product placement as one of their marketing promotion tool.

• Journal of Korean Society for Quality Management
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• v.25 no.2
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• pp.140-153
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• 1997

As product quality is maily determined in the product design and process design step, systematic design should be performed through parameter design and tolerance design. Therefore, we introduced analysis of variance and regression analysis as a statistical method which determine optimal levels of affective design factors to product characteristics, then we compared that process and result. In analysis of variance, variation of quality characteristics arises from noise factors, so the optimal levels of design factors are selected to minimize the effect of noise factors. In regression analysis, variation of quality characteristics aries from variation of each own design factors. As a method to reduce variation of these quality characteristics, sensitivity analysis was performed about each design factors. Through this sensitivity analysis, we represented process to calculate the interaction term of the factors.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.1
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• pp.1-8
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• 2016

Patent management activities are considered to play a key role for technology-based firms under the recent knowledge-based economies. This is because intellectual property, including patents, can act as a system for continuous profit generation by protecting firms' products, processes and services. In Korea, healthcare industry is now regarded as one of the promising next generation industries. Despite the promise of healthcare industry, Korean healthcare product manufacturers are faced with turbulent business changes, such as market opening. Even though there are various industrial studies on the effect of patent management activities on firm outcome, previous studies have hardly paid attention to Korean healthcare product manufacturing firms. For this reason, this study identifies the effect of patent management activities, such as patenting activeness, technical excellence and cooperation degree, on firm outcomes, including financial profitability and firm growth, with respect to the Korean healthcare product manufacturers. In this study, we located 86 Korean healthcare manufacturing firms from KORCHAMBIZ and DART, and then collected the data of their patenting activities and outcomes between 2001 and 2013. By applying factor analysis and regression analysis, our empirical study found that firms' patenting activeness has the significant positive relationship on firms' financial profitability, and firms' patenting activeness and technical excellence have the significant positive relationship on firms' financial growth. Our study is an initial attempt to identify the effect of patent management activities on firm outcome within Korean healthcare product manufacturing industry, and thus its results can be used as the basis to formulate national policies for Korean healthcare product industry.

• Journal of the Korea Safety Management & Science
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• v.6 no.4
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• pp.61-81
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• 2004

What is the most important in articles of food is hygienic safety. Because food Is the most common thing in our everyday life, however, the importance of its hygienic safety and other many problems caused by food may be easily neglected. What is more, food is can be dangerous as much as it is directly related to human life and accidents from the same cause may have different effects on the victims according to physical and environmental differences of individuals. Thus PL action for food requires more thorough prevention and measure. Korea has been enforcing 'the Product Liability Act' since the 1/sup 1st/ of July 2002. Product Liability (PL) is liability of the manufacturer or the seller of a product to compensate for the death or injury of consumers or the loss of properties caused by the defect of the product. This study surveyed consumers' response to and the effects of the enforcement of the Product Liability Act, investigated how consumers perceived the importance of food safety and the risk of defective food based on PL standards and their experience in damage by food through a questionnaire survey, and analyzed collected data through empirical analyses (reliability analysis, factorial analysis, regression analysis and ANOVA t-test) using SPSS 10.0. Based on the results of analysis, the researcher proposed strategies for coping with the Product Liability Act in the food industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.5
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• pp.752-763
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• 2009

The purpose of this study was to develop an effective marketing strategy for socks made of paper mulberry fiber, a new natural fiber, by understanding consumers' concerns and perception about the product and its quality in several dimensions. The first survey determined their perception of the products' image before using it. The second survey gauged consumer satisfaction with product quality after a two-week home-use test. Factor analysis using Cronbach's a and ANOVA analysis were performed for statistical analysis. In conclusion, consumer image perceptions of socks of mulberry fiber were classified into four categories -'practicality', 'wellbeing', 'high-quality' and 'traditionality'. The survey revealed differences between men's and women's perception of the 'practicality' and 'high-quality' factors. The women recognized a mulberry fiber sock as being more practical but of lower quality than did the men. And the quality satisfaction of the product was classified into four factor 'durability', 'suitability, 'wearability' and 'care-easiness'. In the case of 'suitability', men were more satisfied with the product than the women and in 'suitability' and 'wearability', a group of over 40' year-old consumers was more satisfied. The analysis of a relationship between image perception and satisfaction showed that a consumer group that perceived this product to have more 'practicality', 'high-quality' and 'well-being' was also more satisfied with the product. However, the 'traditionality' factor was unrelated to consumer satisfaction.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.1
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• pp.115-128
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• 2019

Small and Medium-sized Enterprises (SMEs) are being faced with rapid changes in their business environments due to evolution of technologies and innovation in societal eco-systems. Particularly, dynamic interactions between such environments and enterprise activities have become significant, so technology planning, which is a process of identifying appropriate directions regarding product and technology development, has received much attention to cope with such dynamics proactively. However, SMEs typically have limits in performing independent, strategical and systematical technology planning activities due to the lack of human, material and financial resources. This paper proposes the development of a product roadmapping method so that SMEs carry out efficient technology planning activities with interconnections of external business environments. The present work provides product roadmap templates that directly accommodate the influence of business environments on the product's system and its associated super/sub-systems with the use of external environment analysis techniques including TRIZ methodology, PEST and 5Forces analysis. These templates are useful to efficiently forecast the directions of product's development and evolution, which arise from changes in external environments. Consequently, the present work enables SMEs to flexibly cope with the era of the next R&D generation, which pursues value creation through mutual interconnection between business environments and technology development.

• Journal of Applied Biological Chemistry
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• v.66
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• pp.467-476
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• 2023

Schisandra chinensis (S. chinensis) is a deciduous broad-leaved cave plant belonging to the Schisandraceae family and is widely distributed in East Asia including Korea, Japan, China, and Taiwan. It has been reported that the main components contained in S. chinensis include lignan compounds and triterpenoid compounds. To distinguish the characteristics of S. chinensis by production region of Korea, a discriminant was established by performing metabolite profiling and principal component analysis, a multivariate statistical analysis technique. As a result, 16 types of triterpenoids, 9 types of lignan, and 1 type each of flavonoid, phenylpropanoid, and fatty acid were identified. In addition, through multivariate statistical analysis, it was confirmed that the four groups in Danyang, Moongyeong, Geochang, and Pyeongchang were divided, by applying the s-plot model of orthogonal partial least squares discriminant analysis. Biomarkers were identified: lanostane, cycloartane, schiartane triterpenoid, and dibenzocyclo-octadiene lignan were identified as chemical markers, respectively.

• Asia-Pacific Journal of Business
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• v.12 no.1
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• pp.87-100
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• 2021

Purpose - This study aims to examine the antecedents of willingness to pay in the domain of duty free shop. Design/methodology/approach - This study chooses willingness to pay as explained variable. The candidates of explanatory variables are price fairness, brand awareness, employee service, product diversity, and crowding. This study uses survey to explore the linear relation between variables. This research collected data using online panel data collection service. The number of valid observation is 265. The research targe is Lotte duty free store. Statistical analysis was for statistical inference. To attain the information of survey respondents, frequency analysis is employed. Next, this study implemented exploratory factor analysis and reliability to ensure both validity and reliability of measurement items. This study executed multiple regression analysis to test research hypotheses Findings - Regrading results, brand awareness, employee service, and product diversity are positively associated with willingness to pay of duty free shop product. Moreover, the results of regression analysis suggest the inverted-U shape association between crowding and willingness to pay. However, price fairness appeared as non-significant variable to account for willingness to pay in the multiple regression analysis. Originality - This study contributes to the literature by examining duty free shop customers more.

• Journal of the Ergonomics Society of Korea
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• v.26 no.1
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• pp.79-85
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• 2007

Demand forecasting methods for a consumer product such as TV or refrigerator are widely known. However, sales forecast for a brand new product cannot be estimated using conventional forecasting methods. This study proposes a five-step procedure in forecasting a newly developed product. Step one defines functions in a High Touch product in order to estimate relative attraction of the product to consumer group. In step two, for a comparison purpose, a compatible product that is successfully penetrated into market is selected. Step three breaks a target population into many segments based on demography. Step four calculates relative attraction between the High Touch product and the compatible product. Finally, market penetration rate of the High Touch product is estimated using a bell-shaped diffusion curve of the compatible product. The process offers a method to estimate potential demand and growth pattern of the new High Touch product.