Browse > Article
http://dx.doi.org/10.11627/jkise.2019.42.1.115

Product Roadmap Templates for the Next R&D Generation on Small and Medium-sized Enterprises  

Hong, Il-Seong (Graduate School of Management of Technology, Pukyong National University)
Shin, Seung-Jun (Division of Interdisciplinary Industrial Studies, Hanyang University)
Lee, Min-Kyu (Graduate School of Management of Technology, Pukyong National University)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.42, no.1, 2019 , pp. 115-128 More about this Journal
Abstract
Small and Medium-sized Enterprises (SMEs) are being faced with rapid changes in their business environments due to evolution of technologies and innovation in societal eco-systems. Particularly, dynamic interactions between such environments and enterprise activities have become significant, so technology planning, which is a process of identifying appropriate directions regarding product and technology development, has received much attention to cope with such dynamics proactively. However, SMEs typically have limits in performing independent, strategical and systematical technology planning activities due to the lack of human, material and financial resources. This paper proposes the development of a product roadmapping method so that SMEs carry out efficient technology planning activities with interconnections of external business environments. The present work provides product roadmap templates that directly accommodate the influence of business environments on the product's system and its associated super/sub-systems with the use of external environment analysis techniques including TRIZ methodology, PEST and 5Forces analysis. These templates are useful to efficiently forecast the directions of product's development and evolution, which arise from changes in external environments. Consequently, the present work enables SMEs to flexibly cope with the era of the next R&D generation, which pursues value creation through mutual interconnection between business environments and technology development.
Keywords
Technology Planning; Product Roadmap; TRIZ 9-Window Method; PEST Analysis; 5Forces Analysis;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 Bukhman, I., TRIZ : Technology for Innovation, GS Intervision, 2013.
2 Caetano, M. and Amaral, D.C., Roadmapping for technology push and partnership : A contribution for open innovation environments, Technovation, 2011, Vol. 31, pp. 320-335.   DOI
3 Chiesa, V., R&D Strategy and Organization, Imperial College Press, 2001.
4 Chung, Y.B., Study on Core Technology Selection for Technology Roadmap [Master's Thesis], [Seoul, Korea] : Sungkyunkwan Unicersity, 2013.
5 Gil, Y.J., Ryu, J.S., Nam, T.Y., Lee, C.H., and Kim, H.J., Study on the Research Methodologies for Strategy-Integrated R&D, Science and Technology Policy Institute, 2002.
6 Hong, J.S. and Han, C.Y., The Status and Promotion Strategies for SMEs : Focusing on Management of Technology, Korea Institute for Industrial Economics and Trade, 2014.
7 Hong, S.C., Jang, B.H., Kim, W.J., Park, N.Y., and Bae, J.M., New Paradigm Era, Changes in Global Business Environment and SME Response, Korea Small Business institute, 2017.
8 Jeon, J.H. and Geum, Y.J., Development of technology roadmaps under uncertainty, Journal of Korea Technology Innovation Society, 2015, Vol. 18, No. 3, pp. 492-515.
9 Jo, N.J., Technology Planning and Roadmaping, Sigma Press, 2014.
10 Kim, H.S. and Yang, D.W., Study of the Determinants of R&D Cooperation : Empirical Evidence from Korean Manufacturing SMEs, Journal of the Korea Academia-Industrial Cooperation Society, 2014, Vol. 25, No. 11, pp. 6587-6598.
11 Kim, J.H., Park, J.H., and Chung, K.D., The role of absorptive capacity in technological collaboration of SMEs, Journal of Korea Technology Innovation Society, 2013, Vol. 16, No. 1, pp. 101-129.
12 Ledwith, A., Management of new product development in small electronics firms, Journal of European Industrial Training, 2000, Vol. 24, pp. 137-148.   DOI
13 Miller, W.L. and Morris, L., Fourth Generation R&D, Wiley, 1999.
14 Park, K.M. and Hwang, J.W., Competitive strategies, CEO characteristics, and firm performance in venture businesses, Journal of the Korea Academia-Industrial Cooperation Society, 2019, Vol. 20, No. 1, pp. 55-63.
15 Seong, S.H., Technology Forecasting for Medium Term Using Function Oriented Model Based on TRIZ [Master's Thesis], [Daejeon, Korea] : KAIST, 2013.
16 Park, Y.T., Technology Knowledge Management for Next-Generation Technology Innovation, Saeng Neung, 2012.
17 Phaal, R., Farrukh, C.J.P., and Probert, D.R., Technology roadmapping-A planning framework for evolution and revolution, Technology Forecasting and Social Change, 2004, Vol. 71, pp. 5-26.   DOI
18 Rothwell, R., Successful industrial innovation : Critical factors for the 1990s, R&D Management, 1992, Vol. 22, No. 3, pp. 221-240.   DOI
19 Kim, H.J., The Creativity of Thought 1, Infinity Books, 2015.
20 Shim, M.T., Kim, J.Y., Lee, S.H., and Kang, I.K., A case study on technology strategy process by the 4th generation innovative R&D system : KCC's business diversification, The Journal of Industrial Innovation, 2010, Vol. 26, No. 2, pp. 37-63.
21 Tidd, J. and Bessant, J., Managing Innovation : Integrating Technological, Market and Organizational Change, Wiley, 2013.
22 Vishnevskiy, K., Karasev, O., and Meissner, D., Integrated roadmaps for strategic management and planning, Technological Forecasting and Social Change, 2016, Vol. 110, pp. 153-166.   DOI