References
- Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356. doi:10.2307/3151897
- Baron, R. M., & Kenny, D. A. (1986). The moderatormediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. doi:10.1037/0022-3514.51.6.1173
- Berlyne, D. E. (1971). Aesthetics and psychobiology. New York: Appleton-Century-Crofts.
- Berlyne, D. E. (1974). Studies in the new experimental aesthetics: Steps toward and objective psychology of aesthetic appreciation. Washington, D.C.: Hemisphere.
- Bloch, P. H., Brunel, F. F., & Arnold, T. J. (2003). Individual differences in the centrality of visual product aesthetics: Concept and measurement. Journal of Consumer Research, 29(4), 551-565. doi:10.1086/346250
- Cho, Y. (2011). The influence of male consumers' clothing benefits sought on purchase intention of functional clothing: Focused on well-being health consciousness and age. Fashion & Textile Research Journal, 13(6), 900-908. https://doi.org/10.5805/KSCI.2011.13.6.900
- Choi, M. (2011). The effect of new luxury fashion brand's product benefit on brand loyalty and brand commitment: Focused on dual path model by brand attitude and brand attachment. Fashion & Textile Research Journal, 13(5), 717-727. doi:10.5805/KSCI.2011.13.5.717
- Choi, Y.-J. (2010). The effect of self-congruity on participant's loyalty in convention destination: Focused on functional-congruity, trust and emotion. Unpublished doctoral dissertation, Pukyong National University, Busan, Korea.
- Chun, H. J. (2003). The effect of consumers' selfimage on brand preference according to the product usage goal and the sensitivity to interpersonal influence. Unpublished master's thesis, Sogang University, Seoul, Korea.
- Combs, A. W., & Snygg, D. (1959). Individual behavior: A perceptual Approach to behavior (Rev. ed.). New York: Harper & Row.
- Dion, K., Berscheid, E., & Walster, E. (1972). What is beautiful is good. Journal of Personality and Social Psychology, 24(3), 285-290. doi:10.1037/h0033731
- Dolich, I. J. (1969). Congruence relationships between self images and product brands. Journal of Marketing Research, 6(1), 80-84. doi:10.2307/3150001
- Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373. doi:10.1086/209515
- Goetz, K. O., Borisy, A. R., Lynn, R., & Eysenck, H. J. (1979). A new visual aesthetic sensitivity test: I. Construction and psychometric properties. Perceptual and Motor Skills, 49(3), 795-802. doi:10.2466/pms.1979.49.3.795
- Graves, M. E. (1946). Design judgement test. New York: Psychological Corporation.
- Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46(3), 92-101. doi:10.2307/1251707
- Hong, H., & Koh, A.-R. (2009). Well-being lifestyle measurement development. Journal of the Korean Society of Clothing and Textiles, 33(1), 55-67. https://doi.org/10.5850/JKSCT.2009.33.1.055
- Hooley, G. J., & Saunders, J. A. (1993). Competitive positioning: The key to marketing strategy. NJ: Prentice Hall.
- Hoyer, W. D., & Stokburger-Sauer, N. E. (2012). The role of aesthetic taste in consumer behavior. Journal of the Academy of Marketing Science, 40(1), 167-180. doi:10.1007/s11747-011-0269-y
- Huh, J. (2013). (허준의 쉽게 따라하는) Amos 구조방정식모형 [Huh Jun's Amos Structural Equation Model]. Seoul: Hannarae.
- Hwang, J. (2008). The relationships among clothing benefits sought, brand attachment, and brand loyalty. Journal of the Korean Society of Clothing and Textiles, 32(11), 1704-1714. https://doi.org/10.5850/JKSCT.2008.32.11.1704
- Jung. S.-J., & Sung, Y.-S. (2011). The consumer's aesthetic seeking tendency scale: Development and validation. Korean Journal of Consumer and Advertising Psychology, 12(4), 659-682. https://doi.org/10.21074/kjlcap.2011.12.4.659
- Kates, S. M. (2001). Camp as cultural capital: Further elaboration of a consumption taste. Advances in Consumer Research, 28(1), 334-339.
- Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. doi:10.2307/1252054
- Kim, G. S., Seung, M. Y., & Park, Y. J. (2001, November). 2001 한국 대표세대들의 특징 [2001 the characteristics of Korean representative generation]. Cheil Communications, 310, 10-25.
- Kim, H. (2010). Effects of the centrality of visual product aesthetics and aesthetic experiences on impulse buying behavior for fashion products. Journal of the Korean Society of Clothing and Textiles, 34(12), 1947-1956. doi:10.5850/JKSCT.2010.34.12.1947
- Kim, R. D., Kwon, H. J., & Kim, H. J. (2008). Trend in Korea 2009. Seoul: Miraebook.
- Kotler, P. (1986). Principles of marketing (3rd ed.). Englewood Cliffs, N.J.: Prentice-Hall.
- Kwon, M. T., & Choi, N. H. (2009). The influence of brand-self image congruity determinants on brand loyalty: The role of self-motive. Journal of Consumer Studies, 20(2), 221-254.
- Lai, A. W. (1995). Consumer values, product benefits and customer value: A consumption behavior approach. Advanced in Consumer Research, 22(1), 381-388.
- Lee, H. S., & Lim, J. H. (2011). 구조방정식 모형분석과 AMOS 18.0/19.0 [Structural equation modeling with analysis & AMOS 18.0/19.0]. Seoul: Jyphyunjae.
- Lee, J.-H., & Suk, H.-J. (2008). The Influence of an aesthetically appealing product on the using time, flow, and recall memory. Korean Journal of the Science of Emotion & Sensibility, 11(2), 257-270.
- Lee, J.-H., Kim, M.-T., & Park, H. H. (2004). The study on relationship of structure among brand personality-identification-loyalty from a standpoint of process. Journal of Marketing Management Research, 9(3), 23-52.
- Macromill Embrain. (2013). 직장인들의 운동화 & 구두 착용 관련 조사 [A research on the office worker's wearing the athletic shoes and dress shoes]. Research Report, 2013(5), 464-495.
- Mowen, J. C., Fang, X., & Scott, K. (2010). Visual product aesthetics: A hierarchical analysis of its trait and value antecedents and its behavioral consequences. European Journal of Marketing, 44 (11/12), 1744-1762. doi:10.1108/03090561011079864
- Na, K. J., Lee, Y. G., & Yook, H. Y. (2010). The mediating effects of design values on the relationship between consumers' design evaluative elements and brand loyalty. Korean Journal of the Science of Emotion & Sensibility, 13(3), 511-522.
- nikecorresp. (2012, February 7). Nike lunar eclipse +2 dynamic fit. Retrieved March 11, 2016, from https://www.youtube.com/watch?v=VrG6C2p2OVQ
- Nunnally, J. C. (1967). Psychometric theory. New York: McGraw Hill.
- Onkvisit, S., & Shaw, J. J. (1994). Consumer behavior: Strategy and analysis. New York: Macmillan College Publishing.
- Park, H. H., & Sullivan, P. (2009). Market segmentation with respect to university students' clothing benefits sought: Shopping orientation, clothing attribute evaluation, and brand repatronage. International Journal of Retail & Distribution Management, 37(2), 182-201. doi:10.1108/09590550910934308
- Park, H.-J. & Jeon, K. S.(2011). Centrality of visual product aesthetics: The relationships with innovativeness and consumer independent judgment making. Journal of the Korean Society of Clothing and Textiles, 35(10), 1139-1149. doi:10.5850/JKSCT.2011.35.10.1139
- Park, J. Y., Choi, I. H., & Jang, K. S. (2001). The influence of self-congruity between brand personality and self-image on attitude toward brand. Asia Marketing Journal, 3(2), 92-114.
- Peter, J. P., & Olson, J. C. (1987). Consumer behavior: Marketing strategy perspectives. Homewood, IL: Irwin.
- Radford, S. K., & Bloch, P. H. (2011). Linking innovation to design: Consumer responses to visual product newness. Journal of Product Innovation Management, 28(s1), 208-220. doi:10.1111/j.1540-5885.2011.00871.x
- Rosenberg, M. (1979). Conceiving the self. New York: Basic Books.
- Schmitt, B., & Simonson, A. (1997). Marketing aesthetics: The strategic management of brands, identity, and image. New York: Free Press.
- Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170. doi:10.1016/0148-2963(91)90050-8
- Shim, S., & Bickle, M. C. (1994). Benefit segments of the female apparel market: Psychographics, shopping orientations, and demographics. Clothing and Textiles Research Journal, 12(2), 1-12. doi:10.1177/0887302X9401200201
- Silverstein, M. J., & Fiske, N. (2003). Luxury for the masses. Harvard Business Review, 81(4), 48-57.
- Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300. doi:10.1086/208924.
- taste. (n.d.). In Dictionary.com. Retrieved March 11, 2016, from http://www.dictionary.com/browse/taste
- Tractinsky, N., Katz, A. S. & Ikar, D. (2000). What is beautiful is usable. Interacting with Computers, 13(2), 127-145. doi:10.1016/S0953-5438(00)00031-X
- Venkatesh, A., & Meamber, L. A. (2008). The aesthetics of consumption and the consumer as an aesthetic subject. Consumption Markets & Culture, 11(1), 45-70. doi:10.1080/10253860701799983
- Wang, Y. J., Cruthirds, K. W., Axinn, C. N., & Guo, C. (2013). In search of aesthetics in consumer marketing: An examination of aesthetic stimuli from the philosophy of art and the psychology of art. Academy of Marketing Studies Journal, 17(2), 37-55.
- Workman, J. E., & Caldwell, L. F. (2007). Centrality of visual product aesthetics, tactile and uniqueness needs of fashion consumers. International Journal of Consumer Studies, 31(6), 589-596. doi:10.1111/j.1470-6431.2007.00613.x
- Wu, K.-W., & Wu, K.-C. (2008, July). The effect on purchase intention through the dimension of brand image and brand origin. Paper session presented at the International Conference on Business and Information, Seoul, Korea.
- Xu, W., Shin, Y.-A., & Lim, D.-H. (2015). The effects of Chinese consumers' self congruity and functional congruity on brand attitude, repurchase intention and recommendation intention of foreign-made cosmetics. Journal of Distribution and Management Research, 18(4), 93-108. doi:10.17961/jdmr.18.4.201508.93
- Yi, Y., & La, S. (2002). Brand personality-brand identification-brand equity model: An exploratory study on the difference between users vs. non-users. Korean Marketing Review, 17(3), 1-33.
- Yoon, M. H., & Park, E. C. (1998). A study on the rate of product value in relation to consumers' psychology. Journal of Korean Society of Design Science, 26, 50-51.
Cited by
- A study on the effects of the smell and taste experience in fashion stores on the emotions and purchase intention vol.26, pp.6, 2018, https://doi.org/10.29049/rjcc.2018.26.6.1015
- User Evaluation, Usage Intention and Purchase Intention according to Recommendation Services in Online Fashion Shopping Mall vol.23, pp.4, 2016, https://doi.org/10.21326/ksdt.2018.23.4.012