• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.61-76
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• 2020

As the media environment changes rapidly, the size of the online advertising market is growing rapidly. However, consumer's trustfulness in online advertising is much lower than that of old media, and there is also a phenomenon of advertising avoidance. Thus, in this study, advertising skepticism, advertising appeals, involvement, and FCB Grid theory were used to provide Youtube and advertisers with implications for advertising strategies. It was intended to provide a way to lower consumer advertising avoidance. As a result of Research 1, consumers with high advertising avoidance showed low advertising attitudes, brand attitudes, and attitudes toward products. In addition, there was no difference in gender, and when the frequency of online video viewing decreased and the age increased, advertising avoidance increased. Research 2 shows that consumers with high levels of advertising skepticism showed a high level of advertising attitude when the level of involvement was low and transformational appeal was high. In the FCB Grid model, consumers with high levels of advertising skepticism are found to be suitable for transformational appeal advertising. These results mean that Youtube and advertisers should think important about advertising skepticism, which is the cause of advertising avoidance, and that consumers with high levels of advertising skepticism should be presented with advertisements suitable for each type of product in the online advertising market.

• Korean Journal of Culture and Social Issue
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• v.27 no.4
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• pp.435-455
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• 2021

This study aimed to examine the effect of the income change and income level during the COVID-19 pandemic on individuals' depression, and to test how those associations may differ by gender. Participants consisted of 634 adults(M_age=44.18, SD_age=13.88, 313 females) recruited through an online research company. Participants completed a set of questionnaires that measured income change, average monthly income for the past six months, and the Korean version of CES-D. The results indicated that decreases in income, but not levels of income, significantly predicted levels of depression. Furthermore, both income change and income level interacted with gender to predict depression. Specifically, income change predicted depression only for males, while income level predicted depression only for females. These findings suggest that the effects of income-related indicators on depression during the pandemic may differ by gender. The study also offers practical implications by proposing gender as a potential factor to consider in early identification and intervention to prevent depression during the pandemic.

• Economic Analysis
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• v.27 no.4
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• pp.1-42
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• 2021

The outlook for Korea's consumer price inflation rate has a profound impact not only on the Bank of Korea's operation of the inflation target system but also on the overall economy, including the bond market and private consumption and investment. This study presents the prediction results of consumer price inflation in Korea for the next three years. To this end, first, model selection is performed based on the out-of-sample predictive power of autoregressive distributed lag (ADL) models, AR models, small-scale vector autoregressive (VAR) models, and large-scale VAR models. Since there are many potential predictors of inflation, a Bayesian variable selection technique was introduced for 12 macro variables, and a precise tuning process was performed to improve predictive power. In the case of the VAR model, the Minnesota prior distribution was applied to solve the dimensional curse problem. Looking at the results of long-term and short-term out-of-sample predictions for the last five years, the ADL model was generally superior to other competing models in both point and distribution prediction. As a result of forecasting through the combination of predictions from the above models, the inflation rate is expected to maintain the current level of around 2% until the second half of 2022, and is expected to drop to around 1% from the first half of 2023.

• Korean small business review
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• v.41 no.1
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• pp.1-28
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• 2019

The purpose of this study is to contribute to the revitalization of the 6th industry by presenting suggestions on how to utilize agricultural food mobile SNS and how to purchase intention. In this study, the mobile SNS, which is rapidly emerging as a new marketing channel, was applied to the agricultural and food sector to conduct a empirical analysis. First of all, the characteristics of agricultural food-related mobile SNS that affect the purchasing intent of agricultural food were derived, and the indirect effects of consumer attitudes were analyzed in relation to the perceived characteristics of the mobile SNS for the agricultural food and the purchase intention. First, information quality and ease of access have a significant effect on cognitive attitude (+), and playfulness, information quality, ease of access have a significant effect on emotional attitude (+), and playfulness, interactivity have a significant effect on an acting attitude (+). Second, information quality, accessibility, and playfulness have a significant effect on purchase intention (+), and the quality of information has the greatest influence. Third, it was analyzed that information quality, interactivity, ease of accessibility, and playfulness have an indirect effect of consumer attitude in the path of purchase through consumer attitude. From the results of this study, it was confirmed that efforts to improve the quality of information in the case of mobile SNS related to agricultural and food products are needed first, that to improve the purchasing intent, we need to establish a mobile SNS operating strategy and marketing strategy for enhance consumer attitudes in a favorable. On the other hand, related education and system cooperation methods should be prepared to enable agricultural and food companies to use mobile SNS as a marketing tool.

• Korean small business review
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• v.41 no.3
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• pp.23-47
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• 2019

This study investigates the effects of three types of person-environment fit, i.e. POF, PJF(ability) and PJF(needs), on effectiveness variables and the mediating effect of work motivation in SMEs. The data were collected from 211 employees who work for SMEs. Results of structural equation modeling(SEM) analyses demonstrated that PJF(ability) was significantly associated with task performance and turnover intention, while POF and PJF(needs) were significantly associated with turnover intention only. PJF(needs) and PJF(ability) have the positive impact on intrinsic motivation, PJF(ability) also has the positive impact on external and identified motivation. We also analysed mediating effects using Process macro. Results demonstrated that intrinsic motivation mediated the relationship between POF, PJF(needs), PJF(ability) and task performance. The relationship between PJF(ability) and task performance was mediated by external motivation. Based on the results, theoretical and practical implications are derived. Also suggested are methodological limitations and future research directions.

• 한국체육학회지인문사회과학편
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• v.55 no.6
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• pp.661-676
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• 2016

The purpose of this study is to draw a systematic access method of career intervention for dance majors. This study conducted Delphi survey and Analytic Hierarchy Process(AHP). As a result of study, 16 elements of career intervention were produced in total 4 areas. Results show that vocational guidance puts emphasis on the understanding of the various vocations, career education on the career planning and goal, career counseling on the macro-narrative to the life and career intervention network on the dance job fair and workshop. In the complex weight of all factors, ratings of weight show that dance vocation guidance and career education are demanded significantly. Results show that expansion of career alternatives, application of diversified dance career development road map to the curriculum, development of test tool and outcome standard, dance educators' systematic career intervention education and systematization of network for career support were suggested as measures for dance career intervention. This study discussed about dynamic reality and systematic access method for dance majors based on theories of Holland(1997), Super(1990), and Savickas(2005).

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.357-366
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• 2023

In the purpose of this study, the college textbooks of self-narrative writing and examples of classroom practice are analyzed to find a way to educate it. The self- narrative writing subject with a learning of recognization, expression, and communication with oneself, emphasizes the necessity when they become college students through entrance exam-oriented education. The research methods are as follows. Firstly, three university textbooks which include a section on self-narrative writing were compared and analyzed. The analysis highlights the needs for a textbook covering self-narrative writing more extensively and comprehensively as what is offered by the existing textbooks is limited in facilitating students to fully develop the ability of self-reflection, which should be dealt as a long-term goal. Secondly, the current discussion on self-narrative writing and examples of real classroom practice were analyzed. It shows that a step-by-step approach is required to encourage the practice of deep self-reflection to be incorporated into writing. In addition, during the writing process, various correction and feedback activities should be carried out on a macro level and gradually while the communication and feedback should take place not only between a teacher and students, but also among students. As a result, it is expected that this study will help establish a teaching model of self-narrative writing by seeking complementary points and educational directions for self-narrative writing.

• Journal of Venture Innovation
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• v.4 no.1
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• pp.67-86
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• 2021

The purpose of this study was to examine the effects of office workers' covert narcissism on organizational silence and identify the (Duel)mediation effects on fear of negative evaluation and the avoidance motivation. This study used a survey of 393 office workers to measure the covert narcissism, the organizational silence, the fear of negative evaluation and the avoidance motivation. The collected data were analyzed by IBM SPSS 23 and SPSS PROCESS macro in a Bootstrapping method. The result shows that the covert narcissism, the organizational silence, the fear of negative evaluation and the avoidance motivation have positive correlations. In addition, a simple regression analysis was used according to the research model and all of them showed adequate coefficient of determination between each variables. Next, the mediating model was verified by mediation of the fear of negative evaluation and the avoidance motivation. In the relationship between the covert narcissism and the organizational silence, the mediating effect of the fear of negative evaluation was not verified and the avoidance motive showed a partial mediating effect. Finally, in the relationship between the covert narcissism and the organizational silence, the fear of negative evaluation and the avoidance motivation were gradually mediated through the (Duel)mediation effects model, and the model was statistically significant. Through this study, The implications of this study were discussed, not only the limitations of the study but also the necessity of further research were discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.201-214
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• 2023

This study attempted to analyze the impact of individual entrepreneurial capabilities on entrepreneurial intention targeting small and medium-sized business employees, and sought to confirm the mediating effect of entrepreneurial efficacy and entrepreneurial mentoring between entrepreneurial capabilities and entrepreneurial intention. The sub-variables of entrepreneurship competency were analyzed separately into creativity, problem solving, communication, and marketing. 368 questionnaires collected from employees at small and medium-sized manufacturing companies located across the country were used for empirical analysis. A parallel dual mediation model with no causal relationship between parameters was used for empirical analysis using SPSS v26.0 and PROCESS macro v4.2. As a result of the analysis, first, among the start-up competencies, creativity, communication, and marketing were confirmed to have a significant positive (+) effect on start-up efficacy. Second, among the start-up competencies, creativity, communication, and marketing were tested to have a significant positive influence on start-up mentoring. Third, both startup efficacy and startup mentoring were found to have a significant positive influence on startup intention. Fourth, among start-up capabilities, creativity and marketing were confirmed to have a significant positive (+) effect on start-up intention. Fifth, startup efficacy and startup mentoring were found to have a mediating effect on startup intention except for problem solving among startup competencies. As a result, it was confirmed that in order to strengthen the intention to start a business among small and medium-sized business employees, start-up efficacy and start-up mentoring are important factors, and that marketing and creativity have an important influence among individual start-up capabilities, so education and prior preparation for these are necessary. As follow-up research, it will be necessary to apply multivariate models, analyze time series data, research considering external environmental factors, and test the difference between start-up capabilities and performance considering detailed population characteristics.

• Industry Promotion Research
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• v.9 no.2
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• pp.103-113
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• 2024

This study aims to determine whether employment status moderates and mediates the effect of parenting stress on parenting efficacy through mental health and hope targeting women raising children and to find ways to improve parenting efficacy by utilizing mental health and hope. The survey was conducted nationwide, a purposive sampling method was used to select the survey subjects, and data were collected through a survey. The total number of subjects used in the final analysis was 300 women. Data were analyzed by applying frequency analysis, reliability analysis, correlation analysis, and moderated mediation effect analysis. The results of the study are as follows. First, as a result of correlation analysis, parenting stress showed a negative correlation with mental health, hope, employment status, and parenting efficacy. On the other hand, other variables except parenting stress showed positive correlations with each other. Second, employment status moderated and mediated the effect of parenting stress on parenting efficacy through mental health and hope. In other words, employment status played a buffering role in reducing the negative impact of parenting stress on parenting efficacy through mental health and hope. Based on these results, a plan to protect parenting efficacy was proposed.