• Title/Summary/Keyword: Price Strategy

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AN ASYMPTOTIC DECOMPOSITION OF HEDGING ERRORS

  • Song Seong-Joo;Mykland Per A.
    • Journal of the Korean Statistical Society
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    • v.35 no.2
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    • pp.115-142
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    • 2006
  • This paper studies the problem of option hedging when the underlying asset price process is a compound Poisson process. By adopting an asymptotic approach to let the security price converge to a continuous process, we find a closed-form hedging strategy that improves the classical Black-Scholes hedging strategy in a quadratic sense. We first show that the scaled Black-scholes hedging error has a limit in law, and that limit is decomposed into a part that can be traded away and a part that is purely unreplicable. The Black-Scholes hedging strategy is then modified by adding the replicable part of its hedging error and by adding the mean-variance hedging strategy to the nonreplicable part. Some results of simulation experiment s are also provided.

A Study on New Product Developement Strategy of Food Service Coporation (외식업체의 신상품 개발전략에 관한 연구)

  • 민혜성;김윤태;박면애
    • Culinary science and hospitality research
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    • v.10 no.3
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    • pp.171-189
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    • 2004
  • In the relationship between a strategy and an outcome of new product development, a sample that can most give priority to a cost-price and a consumer is reflected in the result of financial affairs and non-financial affairs the most. A sample that can more give priority to a cost-price more is reflected in the result of financial affairs more. And a sample that can more give priority to a consumer is reflected in the result of non-financial affairs more. In accordance with this consequence, there is a close correlation in the analytical type between a new product developmental strategy and a new product developmental outcome.

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Market Oriented Export Strategy for Advanced Pilot Trainer (T-50) (고등훈련기(T-50)의 시장지향적 수출 전략에 관한 연구)

  • Jeon, Ji-hyun;Suh, Young-jin;Jung, Da-eun;Cho, Hyun-jin;Lee, Sanghak
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.1
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    • pp.90-105
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    • 2020
  • This research investigates the export strategy for pioneering a new market of Advanced Pilot Trainer T-50, a business unit of KAI company, and increasing its market share. The export strategy is proposed based on the Corporate Marketing Model along with the market oriented concept. Specific sales strategies are extracted in consideration of product analysis, market analysis, and integration of product and target market. Therefore, six countries in Africa are selected as the primary target markets on account of their market potentials. In addition, T-50 is repositioned to 'T-50Af' as 'high price competitive and multi-role trainer.' The business implications include the expansion of the market in Africa and the pursuit of the consistent development and growth of T-50.

Bidding Strategy Determination by Defining Strategic Vector

  • Kang, Dong-Joo;Kim, Balho H.;Chung, Koo-Hyung;Moon, Young-Hwan
    • KIEE International Transactions on Power Engineering
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    • v.3A no.1
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    • pp.47-52
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    • 2003
  • This paper presents a schematic process based on the method of eliminating dominated strategies to obtain the optimal bidding strategy Pursuing the Nash equilibrium Point. The Proposed approach is demonstrated for a bidding game in a generation competitive market with 2-dimensional bidding strategy vectors constituting a price-quantity strategy curve.

A Study on the Relationship between Company Performance and Production Management in Apparel Manufacture

  • Lee, Sun-Hee;Suh, Mi-A
    • The International Journal of Costume Culture
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    • v.3 no.3
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    • pp.235-245
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    • 2000
  • The purposes of this study were 1) to investigate usage level of production strategies based on group of production environment, 2) to investigate usage level of production systems based on group of production strategy, and 3) to analyze each of company performance based on group of production strategy and system. For this study, the questionnaires were administered to 215 apparel manufactures in metropolitan area from Feb. to Mar. 1998. Employing a sample of 201, data were analyzed by factor analysis, descriptive statistics, cluster analysis, discriminant analysis, and multivariate analysis of variance. The following are the results of this study. 1. Concerning production strategy due to group of production environment, the stable group and the complicated group prefer to rice/quality centered strategy but the level of usage for strategies is so pretty that it is not significant to carry out them. 2. Concerning production system due to group of production strategy, the workers centered group is occupied high in the price/quality centered group & the complex group. And also the product centered system is occupied high in the flexibility centered group. 3. Concerning company performance due to group of production strategy and system, the price/quality centered group holds low position of performance comparing to another groups. And the performance of the managers centered group is higher than that of the workers.

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A Study on the Case Study of Internet Menu-Delivery-Web Site (인터넷 식단 배송 사이트의 내용 사례연구)

  • 진양호;원혜영
    • Culinary science and hospitality research
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    • v.10 no.2
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    • pp.59-71
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    • 2004
  • This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

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Types of Consumer Responses to Price Based on Price Search (의복구매 의사결정과정의 가격탐색에 따른 가격반응 유형)

  • Yoon, Nam-Hee;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.8
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    • pp.1403-1414
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    • 2010
  • Consumer decisions and responses about the price to pay vary. Some consumers might decide the appropriate price range prior to shopping, while others compare and evaluate prices. Especially, consumers can have different reference points for price evaluation based on various price searching behavior that represent heterogeneous responses for prices in the clothing purchase decision-making process. This research identifies how consumers evaluate the price and helps explain their decision-making based on price searches. By analyzing qualitative research, we found that consumers recalled price information as a representative indicator and product level price information through the internal search. Their level of internal references can be an important factor affecting price evaluations. In addition, each consumer groups were subdivided into high and low external searching. The four types of responses to price were classified in the price search process and the identified differences in the price evaluation. Therefore, pricing strategy needs to be differentiated for these various consumer types.

The Evaluation of Product and Service Quality according to Apparel Consumers' Attitude toward Price in Internet Purchase (인터넷 의류제품 구매에서의 가격태도유형에 따른 제품 및 서비스 품질 평가)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.4
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    • pp.183-195
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    • 2010
  • The purpose of this study is to find out the difference of evaluation of product and service quality according to consumers' attitude toward price in internet clothing purchase. This study surveyed 400 male and female consumers in their 20s-30s for empirical analysis in August 2010 who have ever purchased clothing through internet shopping malls. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test and cluster analysis are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' attitude toward price dimensions in internet clothing purchase are found 6 factors of sales proneness, price-prestige, price-comparison, low price, utility value and pricequality. Second, based on the attitude toward price dimensions, consumers are categorized into utility value seeking, sales price seeking, multi-dimension price seeking, lack price consciousness, low price seeking group. Third, there are significant differences in product quality and service quality depending on attitude toward price-based consumer types. In particular, sales price seeking and multi-dimension price seeking groups have higher values on product and service quality than other groups. The results of this study will help internet fashion mall businesses to develop price strategy and manage product and service quality.

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Trend Analysis based Strategy Evaluation for Launch Vehicle Industry in Korea (한국의 우주발사체 산업 발전을 위한 우주발사서비스 시장진입 전략 평가)

  • Hong, Seulki;Ahn, Jaemyung
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.43 no.10
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    • pp.936-942
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    • 2015
  • This paper suggests the significant strategies and their priority to deal with space transportation market trends. First, market trends related with technical improvement and change in demand are analyzed by the literature research. The three key trends are obtained: 'Increasing Demand of High-Performance Launch Vehicles', 'Rising of Low-Price Launch Vehicles', and 'Rising of Dual/Multi-Launch'. And then, strategies for developing the launch vehicle industry in Korea are selected from several studies about commercialization of Korean launch vehicle. The strategies are evaluated by the experts through pairwise comparison matrix and the criteria for this process is how significantly does the strategy effect on the launch vehicle industry through market assessment. As a result, reliable order of priority among the strategies are obtained. Under the three key trends, strategy to enhance reliability is most important. And, strategy to have price competitiveness has secondary priority to deal with 'Rising of Low-Price Launch Vehicles' trend and 'Rising of Dual/Multi-Launch' trend. On the contrary, strategy of government's support is secondary under 'Increasing Demand of High-Performance Launch Vehicles' trend.