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http://dx.doi.org/10.5139/JKSAS.2015.43.10.936

Trend Analysis based Strategy Evaluation for Launch Vehicle Industry in Korea  

Hong, Seulki (Department of Aerospace Engineering, Korea Advanced Institute of Science and Technology)
Ahn, Jaemyung (Department of Aerospace Engineering, Korea Advanced Institute of Science and Technology)
Publication Information
Journal of the Korean Society for Aeronautical & Space Sciences / v.43, no.10, 2015 , pp. 936-942 More about this Journal
Abstract
This paper suggests the significant strategies and their priority to deal with space transportation market trends. First, market trends related with technical improvement and change in demand are analyzed by the literature research. The three key trends are obtained: 'Increasing Demand of High-Performance Launch Vehicles', 'Rising of Low-Price Launch Vehicles', and 'Rising of Dual/Multi-Launch'. And then, strategies for developing the launch vehicle industry in Korea are selected from several studies about commercialization of Korean launch vehicle. The strategies are evaluated by the experts through pairwise comparison matrix and the criteria for this process is how significantly does the strategy effect on the launch vehicle industry through market assessment. As a result, reliable order of priority among the strategies are obtained. Under the three key trends, strategy to enhance reliability is most important. And, strategy to have price competitiveness has secondary priority to deal with 'Rising of Low-Price Launch Vehicles' trend and 'Rising of Dual/Multi-Launch' trend. On the contrary, strategy of government's support is secondary under 'Increasing Demand of High-Performance Launch Vehicles' trend.
Keywords
Launch Vehicle; Market Entry Strategy; Decision Making; Trend Analysis;
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