The Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products only (I) (Focusing on Product Strategy / Price Strategy)

  • Kim, Seung-Eun (Dept. of Fashion, Dongduk Women′s University) ;
  • Kim, Sun-Hwa (Dept. of Clothing & Textile, Sunchon National University)
  • Published : 2003.10.01

Abstract

The study was done to provide domestic fashion multi-shops with basic information about the marketing strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only.

Keywords