• 한국프랜차이즈경영연구
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• 제15권2호
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• pp.17-37
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• 2024

Purpose: This study used the SOR model to analyze the impact of live commerce's modified livecommercescape factors (interactivity, presence, playfulness, convenience, and broadcaster characteristics) on repurchase intention through usefulness and flow. Research design, data, and methodology: 1,149 respondents with live commerce purchase experience were collected through an online survey, and the collected data was analyzed with SPSS 25.0 and SmartPLS 4.0 statistical package programs. Results: Presence and playfulness were found to have the highest influence on flow and usefulness. In particular, Presence and broadcaster characteristics were found to be the factors that had the greatest influence on flow. Playfulness was found to have the greatest impact on usefulness, and two-way communication was found to have the lowest influence among the five servicescape factors. Broadcaster characteristics also affect flow but not usefulness, and convenience only affects usefulness and does not affect flow. Flow shows results that affect usefulness and repurchase intention. Conclusion: Our findings provide a richer understanding of causal relationships within the SOR framework, demonstrating that broadcaster characteristics, two-way communication, presence, and playfulness can influence flow, perceived usefulness, and, consequently, consumer purchasing behavior.

• 한국융합학회논문지
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• 제10권6호
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• pp.139-146
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• 2019

본 연구는 HMD 가상현실 광고를 경험한 사용자가 현존감(인지적, 감성적, 미디어 현존감)과 인게이지먼트 수준에 따라 광고태도와 기억 효과에 어떠한 차이가 나타나는지를 실증적으로 살펴보았다. 특히 기억 효과의 경우 사용자가 광고를 통해 기억 하는 정보를 '개별적인 속성 기억정보(ARM: Attribute-Related Memory)'와 '종합적인 평가 기억정보(GRM: Global-Related Memory)'로 구분하여 연구를 진행하였다. 연구결과, 첫째, HMD 기반 가상현실 광고에 대한 태도는 현존감의 유형에 상관없이 모두 긍정적인 태도를 형성하였다. 둘째, 가상현실 광고에서는 인게이지먼트 수준이 낮으면 제품 속성 중심의 정보들을 기억하는 ARM이 증가하나 반대로 인게이지먼트 수준이 높으면 제품에 대한 태도 중심의 평가적 정보에 대한 기억인 GRM이 증가하는 것으로 나타났다. 셋째, 인지적 현존감과 미디어 현존감은 모두 인게이지먼트 수준이 낮으면 ARM이 GRM보다 많이 기억하는 것으로 나타났다. 향후 연구에서는 연구의 일반화를 위해 피험자 수를 늘리고 가외 변인을 줄일 수 있는 실험물 조작이 요구된다.

• 가정과삶의질연구
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• 제18권1호
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• pp.153-166
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• 2000

The relations between friendships peer aggression and victimization by peers were examined with a sample of 426 second-grade junior high school students(210 boys and 216 girls) Data were collected using questionnaires regarding friendship(number of friends and presence of a best friend) peer aggression and victimization by peers. The number of friends was significantly related to peer aggression both in boys and girls indicating that the more friends they had the less peer aggression they showed. Peer aggression didn't vary as a function of the presence of a best friend. The number of friends was also significantly related to victimization both in boys and girls. The more friends they had the less victimization they experienced. Victimization varied as a function of the presence of a best friend only in adolescent boys in which those having a best friend were rated by peers to experience less victimization, Victimization was related to peer aggression both in boys and girls. T e more victimization they experienced the more peer aggression they showed.

• 디지털산업정보학회논문지
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• 제6권4호
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• pp.225-235
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• 2010

People are getting more interested in 3D stereoscopic movie, but due to the sudden concern, there is less research how 3D stereoscopic movie influence on people. The present research aims at developing 3D stereoscopic movie measurement. For this, we tested three variables which are perceived functionality, impression, and presence. Perceived functionality is defined as how people perceive functions of 3D stereoscopic movie for instance depth, and impression is defined as how people integrate various information as a total image. Finally, presence is a psychological state that individual's perception fails to accurately acknowledge the role of the technology in the experience. As a result, perceived functionality consists of four factors, impression consists of eight factors, and presence consists of three factors. As an exploratory research, we cannot guarantee the validity of the measurement, but as a seminal research it is worthwhile to pay attention.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.258-269
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• 2024

This study aims to examine the effects of child care teachers' job stress and personality on child abuse protective behaviors, which consist of perception and reporting intention of child abuse, and to verify the moderating effect of past child abuse experience. A survey was conducted on 246 child care teachers nationwide, and the collected data were analyzed through regression analysis and t-test. The results showed that job stress had a negative effect and personality had a positive effect on child abuse protective behaviors. In addition, there was a significant difference in the influence of job stress and personality on protective behaviors according to the presence or absence of past child abuse experience. Based on these results, practical implications for preventing child abuse by child care teachers were discussed.

• 유통과학연구
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• 제14권10호
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• pp.165-178
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• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• 한국치위생학회지
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• 제20권5호
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• pp.645-653
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• 2020

Objectives: The purpose of this study is to identify the difference between the awareness and reuser rate of infection control t for disposable dental care supplies (DDCS) according to general characteristics and infection management-related characteristics. Methods: A questionnaire was used for 277 dental hygienists to check the general characteristics, infection management-related characteristics, awareness of infection control disposable dental care products, syringe needle, prophylaxis cup, prophylaxis brush, plastic saliva ejector, orthodontic bracket, and gloves reuse rate. Results: The awareness of infection control for DDCS differed according to 'hospital type', 'average number of patients per day', 'presence or absence of infection control guidelines', and 'experience in infection management training in the last two years' (p<0.05). Reuser rates of disposable dental care products differed according to 'hospital type', 'average number of patients per day', 'presence or absence of infection control guidelines', and 'experience in infection management training in the last two years' (p<0.05). Conclusions: In order to manage infection of DDCS, the level of infection control system in the workplace is improved and support for related education is needed. In addition, guidelines and regulations on prohibition of reuse and classification criteria for various DDCS should be prepared.

• 한국응급구조학회지
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• 제24권3호
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• pp.55-63
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• 2020

Purpose: This study aimed to establish effective training strategies and methods by comparing the effects of 360° virtual reality video and first-person video in non-face-to-face practical lectures. Methods: This crossover study, implemented May 18-31, 2020, included 27 participants. We compared 360° virtual reality video and first-person video. SPSS version 25.0 was used for statistical analysis. Results: The 360° virtual reality video had a higher score of experience recognition (p=.039), vividness (p=.045), presence (p=.000), fantasy factor (p=.000) than the first-person video, but no significant difference was indicated for satisfaction (p=.348) or interest (p=.441). Conclusion: 360° virtual reality video and first-person video can be used as training alternatives to achieve the standard educational objectives in non-face-to-face practical lectures.

• 지식경영연구
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• 제23권2호
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• pp.83-98
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• 2022

본 연구는 메타버스에서의 사용자 인터페이스에 따른 미디어 풍요성, 그리고 이에 따른 사용자의 경험을 메타버스 내에서 사용자의 객관적인 퍼포먼스, 사용자의 주관적인 사용자 인터페이스 인식, 현존감, 그리고 사용자가 느낀 즐거움이라는 측면에서 다각적으로 분석한다. 2(UI 상호작용성: HUD vs. 고정 UI) × 2(시각적 단서: 유 vs. 무 )그룹내 반복측정 실험 결과, 사용자들은 시각적 단서가 존재할 때 객관적인 지표와 주관적인 지표 모두 보다 긍정적으로 나타났다. 또한, 메타버스 사용자가 경험한 즐거움에 있어서 인터페이스에 대한 유용성에 대한 인식의 유의미한 매개효과가 발견됐다.

• 대한안전경영과학회지
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• 제25권2호
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• pp.49-57
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• 2023

The purpose of this study is to explore how adolescents' psychological characteristics affect their sense of life safety according to gender. To this end, a survey was conducted on male and female high school students in six schools in the C area, and a total of 1,048 data were used for analysis. Differences in major variables according to gender were verified, and the effect of psychological characteristics on living safety awareness was analyzed through hierarchical multiple regression analysis. As a result of the analysis, depression, anxiety, type A characteristics, and the presence or absence of experience in accidents did not significantly affect life safety awareness in the male student group. On the other hand, in the female student group, anxiety and type A characteristics had a significant effect on life safety awareness. Anxiety negatively affects living safety awareness, and type A characteristics have been shown to have a positive effect on living safety awareness. The presence or absence of depression and accident experience did not significantly affect life safety awareness. The results of these studies suggest that gender differences should be considered in education to prevent life safety awareness and that education that reflects the psychological characteristics of adolescents is necessary.