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http://dx.doi.org/10.15813/kmr.2022.23.2.005

Metaverse and Media Richness: The Effect of UI Design on User Experience  

Song, Stephen W. (Comm. & Tech. Lab, Kwangwoon University)
Hwang, Dongwook (School of Media & Communication, Kwangwoon University)
Chung, Donghun (School of Media & Communication, Kwangwoon University)
Publication Information
Knowledge Management Research / v.23, no.2, 2022 , pp. 83-98 More about this Journal
Abstract
The current study investigated the effect of user interface design on metaverse user's objective task performance, perceived usefulness, presence, and enjoyment. Using a 2 × 2 within-subject repeated measure experimental design, we found that users perceived the interface to be significantly more useful when additional visual cues existed and performed better for the given task. Additionally, a repeated-measure mediation analysis revealed that the effect of richer information in the interface on users' enjoyment as a function of need satisfaction was mediated by perceived usefulness. Theoretical and practical implication are derived from the result of the current study.
Keywords
Metaverse; Virtual reality; Media richness; User experience; Presence; Video game;
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Times Cited By KSCI : 3  (Citation Analysis)
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