• 제목/요약/키워드: Positioning strategy

검색결과 258건 처리시간 0.032초

종합병원의 간호 서비스 이미지 포지셔닝 연구;서울시내 5개 병원을 중심으로 (A Study on Positioning of Nursing Service Image in General Hospital;Centering around 5 General Hospitals in Seoul)

  • 임지영
    • 간호행정학회지
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    • 제5권2호
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    • pp.369-388
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    • 1999
  • This study is a descriptive research to establish a positioning strategy of nursing service image, making a perception map on each hospital's nursing service image and ranking construct factors of nursing service image. The results in this study were as follows; 1. The rank of construct factors of nursing service image which were thought important by subjects was the first 'Kindness', the second 'Reliability', the third 'Professional Knowledge', the fourth 'Responsibility', and the fifth 'Advanced Nursing Skill'. 2. The perception map for nursing service image on each hospital showed a hierarchial structure and positioned the first B hospital, the second C hospital, the third D hospital, the fourth A hospital, and the fifth E hospital. The perception map for construct factors of nursing service image and hospitals showed the first dimension : 'Reliability', the second dimension : Kindness', the third dimension : 'Mission', 'Accuracy', 'Neat Appearance', and 'Ethical Aspect', and the fourth dimension : 'Client Advocate', 'Humanistic Consideration', 'Professional Knowledge', 'Responsibility', and 'Advanced Nursing Skill'. 3. The findings of subject's characteristics which affected degree of likeness on each hospital nursing service image to make a marketing strategy were as follows : In A hospital D hospital, and E hospital, the subject group whose hospital dates were under 1 week, education level was upper graduate university, and age was between 40's and 50's, were appeared to have low nursing service image on following construct factors : 'Kindness', 'Reliability', 'Responsibility', 'Mission', 'Neat Appearance', and 'Humanistic Consideration'. In B hospital and C hospital the subject group whose hospital dates were under 1 week or over 5 weeks, sex was woman, and age was 20' s or 40's, having a admission experience on subject hospitals, were appeared to have low nursing service image on following construct factors : 'Professional Knowledge', 'Advanced Nursing Skill', 'Ethical Aspect', and 'Humanistic Consideration'. As the based on above results, nursing managers can use positioning method to develope a marketing strategy for nursing service image.

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프랜차이즈 패밀리레스토랑의 브랜드 포지셔닝에 관한 연구 (Brand Positioning Strategy of Franchise Family Restaurant)

  • 안혜림;손정민;최지미;김학선
    • 한국조리학회지
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    • 제21권4호
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    • pp.339-348
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    • 2015
  • 본 연구의 목적은 프랜차이즈 패밀리레스토랑의 전략적 포지셔닝 맵을 그리고 실무적 시사점을 제공하는 것이다. 본 연구는 패밀리레스토랑 매출순위와 브랜드가치순위를 참고하여 다섯 곳의 브랜드(빕스, 아웃백스테이크하우스, 애슐리, TGI프라이데이스)를 선정하여 4곳 모두를 이용한 경험이 있는 성인을 대상으로 1500개의 자료를 수집하여 통계분석에 적절하지 않은 24개를 제외한 1476개의 자료를 최종분석에 사용하였다. 총 연구결과를 살펴보면 다음과 같다. 첫째, 요인 분석을 통해 23개의 아이템으로 구성된 다섯 개의 품질 속성(종업원 서비스, 물리적 환경, 마케팅, 접근성, 음식 품질)을 추출하였다. 둘째, 판별분석 결과 4곳의 브랜드에 대한 서비스 품질 요인 중 판별력에 가장 큰 영향을 미치는 종업원 서비스, 접근성, 음식의 품질을 2차원으로 표시한 결과와 브랜드별 차이를 분석한 결과에서 아웃백스테이크하우스는 다른 패밀리레스토랑과 비교해 상대적으로 높은 평가를 얻은 반면, TGI프라이데이스와 애슐리는 대체적으로 평가가 낮게 나타났다. 따라서 TGI프라이데이스와 애슐리는 판별력이 높은 종업원의 서비스, 접근성, 음식의 품질 중 종업원의 서비스와 음식의 품질에 대한 차별화 전략을 구사하여야 할 것이며, 향후 새로운 가맹점을 개설 할 경우 접근성을 고려해야 할 것이다.

Long Range and High Axial Load Capacity Nanopositioner Using Single Piezoelectric Actuator and Translating Supports

  • Juluri, Bala Krishna;Lin, Wu;Lim, Lennie E N
    • International Journal of Precision Engineering and Manufacturing
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    • 제8권4호
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    • pp.3-9
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    • 2007
  • Existing long range piezoelectric motors with friction based transmission mechanisms are limited by the axial load capacity. To overcome this problem, a new linear piezoelectric motor using one piezoelectric actuator combined with a novel stepping mechanism is reported in this paper. To obtain both long range and fine accuracy, dual positioning control strategy consisting of coarse positioning and fine positioning is used. Coarse positioning is used for long travel range by accumulating motion steps obtained by piezoelectric actuator. This is followed by fine positioning where required accuracy is obtained by fine motion displacement of piezoelectric actuator. This prototype is able to provide resolution of 20 nanometers and withstand a maximum axial load of 300N. At maximum load condition, the positioner can move forward to a travel distance of 5mm at a maximum speed of 0.4 mm/sec. This design of nanopositioner can be used in applications for ultra precision positioning and grinding operations where high axial force capacity is required.

A STUDY OF TROPOSPHERIC EFFECT ON HIGH PRECISION GPS HEIGHT DETERMINATION

  • Wang, Chuan-Sheng;Liou, Yuei-An
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2007년도 Proceedings of ISRS 2007
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    • pp.382-385
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    • 2007
  • Constantly enhancing positioning accuracy by the Global Positioning System (GPS) technique is of great importance, but challenging, especially after the GPS positioning technique has been improved considerably during the past two decades. The associated main error sources have been reduced substantially, if not eliminated. Troposhpeic influence with its highly temporal and spatial variability appears to be one of the major error sources. It is hence an increased interest among GPS researchers to reduce the tropospheric influence or delay. Two techniques have been commonly implemented to correct the tropospheric impact. The first technique, known as parameter estimation, characterizes the path delay with empirical models and the parameters of interest are determined from the GPS measurements. The second strategy, termed as external correction, involves independent path delay measurements. The present study is an integration of both techniques in which the parameter estimation as well as external correction are used to correct the path delay for $110{\sim}210$ km range baselines. Twenty-four parameters have been obtained in 24 hours solution by setting the cutoff angle at 3 and 15 degrees for parameter estimation strategy. Measurements from meteorological instruments and water vapor radiometer (WVR) are applied in the GPS data processing, separately, as an external strategy of present research work. Interesting results have been found, indicating more stable repeatability in baseline when the external correction strategy is applied especially with the inclusion of WVR observations. The offset of an order of 1 cm is found in the baselines determined by the two strategies. On the other hand, parameter estimation exhibits more stable in terms of GPS height repeatability. The offset in the GPS height determined by the two strategies is on the order of few centimeters.

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Quality Assessment of Tropospheric Delay Estimated by Precise Point Positioning in the Korean Peninsula

  • Park, Han-Earl;Roh, Kyoung Min;Yoo, Sung-Moon;Choi, Byung-Kyu;Chung, Jong-Kyun;Cho, Jungho
    • Journal of Positioning, Navigation, and Timing
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    • 제3권4호
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    • pp.131-141
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    • 2014
  • Over the last decade, the Global Navigation Satellite System (GNSS) has been increasingly utilized as a meteorological research tool. The Korea Astronomy and Space Science Institute (KASI) has also been developing a near real-time GNSS precipitable water vapor (PWV) information management system that can produce a precise PWV for the Korean Peninsula region using GNSS data processing and meteorological measurements. The goal of this paper is to evaluate whether the precise point positioning (PPP) strategy will be used as the new data processing strategy of the GNSS-PWV information management system. For this purpose, quality assessment has been performed by means of a comparative analysis of the troposphere zenith total delay (ZTD) estimates from KASI PPP solutions (KPS), KASI network solutions (KNS), and International GNSS Service (IGS) final troposphere products (IFTP) for ten permanent GNSS stations in the Korean Peninsula. The assessment consists largely of two steps: First, the troposphere ZTD of the KNS are compared to those of the IFTP for only DAEJ and SUWN, in which the IFTP are used as the reference. Second, the KPS are compared to the KNS for all ten GNSS stations. In this step, the KNS are used as a new reference rather than the IFTP, because it was proved in the previous step that the KNS can be a suitable reference. As a result, it was found that the ZTD values from both the KPS and the KNS followed the same overall pattern, with an RMS of 5.36 mm. When the average RMS was converted into an error of GNSS-PWV by considering the typical ratio of zenith wet delay and PWV, the GNSS-PWV error met the requirement for PWV accuracy in this application. Therefore, the PPP strategy can be used as a new data processing strategy in the near real-time GNSS-PWV information management system.

Indoor 3D Dynamic Reconstruction Fingerprint Matching Algorithm in 5G Ultra-Dense Network

  • Zhang, Yuexia;Jin, Jiacheng;Liu, Chong;Jia, Pengfei
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제15권1호
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    • pp.343-364
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    • 2021
  • In the 5G era, the communication networks tend to be ultra-densified, which will improve the accuracy of indoor positioning and further improve the quality of positioning service. In this study, we propose an indoor three-dimensional (3D) dynamic reconstruction fingerprint matching algorithm (DSR-FP) in a 5G ultra-dense network. The first step of the algorithm is to construct a local fingerprint matrix having low-rank characteristics using partial fingerprint data, and then reconstruct the local matrix as a complete fingerprint library using the FPCA reconstruction algorithm. In the second step of the algorithm, a dynamic base station matching strategy is used to screen out the best quality service base stations and multiple sub-optimal service base stations. Then, the fingerprints of the other base station numbers are eliminated from the fingerprint database to simplify the fingerprint database. Finally, the 3D estimated coordinates of the point to be located are obtained through the K-nearest neighbor matching algorithm. The analysis of the simulation results demonstrates that the average relative error between the reconstructed fingerprint database by the DSR-FP algorithm and the original fingerprint database is 1.21%, indicating that the accuracy of the reconstruction fingerprint database is high, and the influence of the location error can be ignored. The positioning error of the DSR-FP algorithm is less than 0.31 m. Furthermore, at the same signal-to-noise ratio, the positioning error of the DSR-FP algorithm is lesser than that of the traditional fingerprint matching algorithm, while its positioning accuracy is higher.

A Case Study of Shinsegae E-mart: How E-mart Became the Number One Distribution Company even against Economic Crisis and the Entry of Walmart?

  • Kim, Chung K.;Jun, Mina;Han, Jeongsoo;Kim, Miyea;Park, Jungung;Kim, Joshua Y.
    • Asia Marketing Journal
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    • 제14권3호
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    • pp.7-26
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    • 2012
  • The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the "Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the 'Korean style discount store'. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's effective crisis management teaches many important lessons and a few core lessons that apply to many companies. One such lesson is the importance of positioning which enabled E-mart to turn crises into opportunities. Granted, the strategy of positioning as the 'Korean style discount store', or 'Lowest price discount store' was possible due to overall support with cost reduction, development and management of their own system, an apprentice educate system, etc. based on an excellent selection of location of the store and efficient distribution systems. Still, the positioning strategy of E-mart was truly ground breaking in distancing itself from its competitors. The lessons from E-mart will help those companies currently in a stagnant situation or a crisis to turn their obstacles into great success.

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잉크젯 프린터 용지 이송 장치의 정밀 위치 제어를 위한 이중 PID 제어기의 설계 (A Dual PID Controller for High-Accuracy Positioning of Ink Jet Printer Media Advance System)

  • 조영완
    • 제어로봇시스템학회논문지
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    • 제10권4호
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    • pp.317-324
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    • 2004
  • The ink jet printer media advance system is required to be exactly driven to the target position via tracking the reference velocity profile to obtain the high quality print image. A single gain PID controller is not sufficient to fulfill the control objectives, the exact velocity tracking and the accurate positioning, at the same time. A dual PID controller and its switching strategy are presented in this paper to achieve the control objectives. The media advance system is controlled by two separate PID controllers, one of which is for velocity control, and the other is for position control. A PID controller controls the velocity of the media advance system until it reaches the predetermined switching position. When the media advance system passes the predetermined position, the controller is switched to the other PID controller which is more profitable for exact positioning. The switching position is determined by the estimated stop distance. The simulation and experimental results are presented to show the validity and effectiveness of the proposed controller.

쌍동형 무인선의 동적위치제어에 관한 연구 (Dynamic Positioning Control of a Twin-hull Unmanned Surface Ship)

  • 강민주;김태윤;김진환
    • 로봇학회논문지
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    • 제11권4호
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    • pp.217-225
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    • 2016
  • Dynamic Positioning (DP) is used to automatically maintain the position and heading of a floating structure subjected to environmental disturbances. A DP control system is composed of a motion controller to compute the desired force and moment and a thrust allocator to distribute the computed force and moment to multiple thrusters considering mechanical and operational constraints. Among various thruster configurations, azimuth thrusters or propeller/rudder pairs tend to make the allocation problem difficult to solve, because these types of propulsion systems include nonlinear constraints. In this paper, a dynamic positioning strategy for a twin-thruster ship that is propelled by two azimuthing thrusters is addressed, and a thrust allocation method which does not require a numerical optimization solver is proposed. The applicability of the proposed method is demonstrated with an experiment using an autonomous boat.