Brand Positioning Strategy of Franchise Family Restaurant |
An, Hye-Lim
(Dept. of Hospitality and Tourism Management, Kyungsung University)
Sohn, Jeong-Min (Dept. of Hospitality and Tourism Management, Kyungsung University) Choi, Ji-Mi (Dept. of Hospitality and Tourism Management, Kyungsung University) Kim, Hak-Seon (Dept. of Hospitality and Tourism Management, Kyungsung University) |
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