• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.284-293
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• 2020

The rapid progress of AI technology gives us the expectation to solutions to various problems in our society, and at the same time, it gives us anxiety about the side effects that can occur if AI develops beyond human control. This study was conducted in the early 20s with less objection to advanced devices. We attempted to provide clues to understand thoughts and attitudes of the targets about the future environment that will be brought by AI through the process of finding intent the acceptance of strong AI technology. For this, we applied the Theory of Planned Behavior, and further expanded this research model to identify factors affecting the attitude toward AI. As a result, the attitude toward AI and perceived behavioral control had a significant effect on the intention to use to strong AI. In addition, we found that the expectation of the benefit of improving task performance and the anxiety on the threat of relationship disturbance had a significant effect on the attitude toward AI. This study suggests implications for AI-related companies establishing the direction of technology development and for government setting a policy direction for AI adoption.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.621-631
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• 2014

The purpose of this study was to examine influencing factors on plastic surgery addiction tendency. The participants, 223 undergraduate women, completed the ACSS, SATAQ, and MBSRQ. Data were collected from May, 2014 and analyzed using descriptive statistics, chi-square test, ANOVA, logistic regression analysis. Each of variables related to plastic surgery were analyzed between positive expectation group, addiction risk group, or addiction group compared to stable group. The prevalences of stable, positive expectation, addiction risk, and addiction group were 21.1%, 35.0%, 32.7%, and 11.2%, respectively. 45.7% had at least one personal plastic surgery. Personal experience of plastic surgery, high levels of ACSS (Consider), high levels of SATAQ (Internalization), and high levels of MBSRQ (Appearance Evaluation) were all associated with plastic surgery addiction tendency. The results of this study suggest that prevention of early plastic surgery, sociocultural influence and body image disturbances as well as safe guidance for plastic surgery are important in preventing the plastic surgery addiction.

• KDI Journal of Economic Policy
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• v.37 no.sup
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• pp.33-63
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• 2015

This paper attempts to investigate the Korean households' inflation expectations with particular attention to information rigidity. For this purpose, we derive an empirical model from a sticky information model $\acute{a}$ la Mankiw and Reis (2002) and estimate it. In addition, it is also examined whether the expectation formation is state-dependent on macroeconomic conditions. The main findings of this paper are as follows. First, it turns out that the information rigidity in Korean households' inflation expectations is very high. In a month, most of the households simply keep their inflation expectations the same as before instead of updating them based on newly arrived information. Furthermore, when updating their expectations, the households tend to rely on the backward-looking information such as actual inflation rates in the past rather than on the forward-looking forecasts by experts. Second, it is found that the expectation formation is varying as inflation rate changes. Specifically, when the inflation is high, the sensitivity of the households' inflation expectations to actual inflation increases and the gap between inflation expectations and actual inflation shrinks. It implies that Korean households update their expectations more frequently when the inflation matters than not.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.301-311
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• 2011

This paper is aimed at providing fundamental data for marketing strategies needed to determine the direction of policy to operate hospitals in an effective way. From the analysis, it was found that: first, expectation toward hospitality of the staff, facilities, environment and administrative service of hospitals for the elderly exercises significantly positive(+) effects on satisfaction of patients; second, trust in and satisfaction with administrative service of hospitals for the elderly exerts significantly positive(+) effects on the intent of patients for revisit and information by word of mouth; and third, the intent for revisit influences positively the intent for information by word of mouth significantly. It is therefore needed to try to understand the motives and tendencies of the elderly in selecting hospitals, to promote their satisfaction and to cultivate the spirit for patient-oriented service. Furthermore, efforts should be made to gain trust of medical staff, effects of medical treatment as well as medical equipment in addition to laborious endeavors to work out marketing strategies backed up by price competitiveness of paradigm.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.107-118
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• 2012

Smart TV is expected to take the center stage of the recent "smartization" trend in IT and consumer electronics as it performs a hub for various smart IT devices, such as smart phone, smart pad, PC, etc. It is distinct from traditional TVs or even IPTVs in the sense that it provides immersive and interactive experiences via apps downloaded through TV app store. Smart TV could serve as a new intermediary device between other smart devices and the Internet. While it started experiencing a rapid growth, little research has been conducted to understand this emerging technology in terms of its user acceptance and adoption by users. The current research attempts to fill the gap in the field by examining factors and processes for this new technology to be adopted by users. This paper draws on theories of IT acceptance and use, such as the "Unified Theory of Acceptance and Use of Technology", to investigate factors affecting "intention to use" of smart TV. The proposed research model is analyzed using the structural equation modeling approach. Findings show that such factors as innovativeness, switching cost, switching benefit, service interface, and user interface affect users' intention to use smart TV, through effort expectation, performance expectation, and social influence. Theoretical and managerial implications are discussed.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.477-484
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• 2012

In order to clearly define and understand an essential meaning on a growing number of immigrant women with an experience of being in pregnancy and childbirth, who married to men living in rural community in Korea, our study has been carried out with a phenomenological research method. Basic information collection was implemented by doing multiple in-depth interviews in being recorded with nine immigrant women married to the men, and also analyzed by the phenomenological method of Colaizzi. As the result of the study, the switchover in their life on the course to adaptation or transition to Korean life with experience of being pregnant and delivery generally classified into up to four categories and nine subjects. The four categories come out with "expectation of unknown world/country", "being experienced of new challenge", "feeling happiness going through anguish of hear" and "expectation/hope with her giving birth to a baby-transition in her life". Thus, the result of this study is intended to understand their difficulties likely caused or felt in adaptation to Korea life and culture, and to provide solutions or information of a program for their being actively adapted that may help get them easily assimilated into Korean life and culture.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.427-441
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• 2017

The purpose of this research is to examine the effect EVE about culture & art education and social tendencies have on adult educatees eliminating controlled mechanisms. Quantitative research on those in their 40s and 50s was executed. The results show that there is a high correlation between GEVE and individualism, REVE and collectivism. GEVE has a higher influence on actualization of self-efficiency, FEVE on reignition of retained desires, REVE on substantialization of non-isolation, individualism on actualization of self-efficiency, and collectivism on substantialization of non-isolation. This research evokes the importance of an interdisciplinary and integrated understanding of EVE in culture & art education, educatees' social tendencies, and their psychological mechanisms. Also, it suggests the necessity of following research and practical adaptation related to developing programs, securing quantitative and qualitative appropriateness reflecting social requirements, and operation, evaluation, and management considering reciprocality.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.267-281
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• 2018

Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.115-126
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• 2019

This study is a survey of people who are return to farming on the intention of accepting ICT convergence technology in agriculture. The research targets were 218 people based on convenience and judgment sampling methods, and the exploratory factor analysis and multiple return analysis were performed with SPSS 22.0. As a result, the independent variables such as performance expectation, effort expectation, and social influence had a positive effect on the acceptance intention of ICT convergence technology in agriculture. In addition, the moderating effects of innovation resistance on these influence relationships were also verified. The limitations of this study are the lack of verification of perception changes and the inability to control variables. As a result of this research, the results of the UTAUT in other fields were confirmed in this study. It is hoped that this study will further facilitate the research of agriculture in ICT convergence technology.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.131-140
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• 2019

The development of the knowledge information system is increasing the symptoms that people refuse to remember. There is also a growing debate about whether to remember knowledge. This study investigated the preference of memorizing knowledge and finding knowledge. We predicted the use, effect, and expectation of ease of use of knowledge utilization that will appear in the future among preference groups. We analyzed whether there is a difference between the predicted expectations of knowledge utilization in the future. The first study was conducted in October 2014. This is the second study. We studied what changes were made in comparison with the first study. As a result, it was found that 1) there is no difference in broadening the diversity of knowledge utilization at future time, 2) expectation of the effect of knowledge utilization, and 3) ease of continuous knowledge creation. The results of this study suggest that it is important to provide a basis for discussing whether it is good to remember knowledge.