• Management & Information Systems Review
• /
• v.36 no.1
• /
• pp.81-94
• /
• 2017

In the age of information overload such as Internet of Things(IoT), big data, and cloud computing, Data and informations are collected to processed regardless of the individual's will. The purpose of this paper presents a model related to personal information overlord, information privacy risk, information privacy concern (collection, control, awareness) and personal information privacy protective response. The results of this study is summarized as follows. First, personal information overload significantly affects information privacy risk. Second, personal information overload significantly affects information privacy concern(collection, control, awareness) Third, information privacy risk significantly affects collection and awareness among information privacy concern, but control does not significantly affects. This results shows that users are cognitively aware the information risk through collection and awareness of information. Users can not control information by self, control of information does not affects. Last, information privacy concern(collection and awareness significantly affect information privacy protective response, but information privacy concern (control) does not affect. Personal information users are concerned about information infringement due to excessive personal information, ability to protect private information became strong.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.23 no.3
• /
• pp.349-355
• /
• 2019

In the trend of continuously increasing collection and use of personal information, there are legal grounds for protecting personal information and various policies and systems are implemented, but there is insufficient analysis about education and its effect of personal information protection. In this study, we surveyed and analyzed the degree of awareness and actual perception level in the protection of personal information of college students, and investigated the satisfaction of personal information protection education. The results of the analysis showed that students' interest in privacy protection and concern about personal information exposure was very high, but the efforts to protect personal information and the perception level of rights and systems for protecting personal information was very low. In addition, the experience and satisfaction of education for personal information protection were found to be very low. Students felt that the necessity of education for personal information protection was strongly agreed and preferred regular and continuous education rather than one-time education.

• Knowledge Management Research
• /
• v.17 no.1
• /
• pp.17-47
• /
• 2016

People use social network services (SNSs) for various purposes, for example, to share information, to express themselves, and to strengthen social relationships with others. Meanwhile, problems of personal information leakage and privacy infringement become a social issue and thus information privacy concerns about inappropriate collection and use of personal information increase in SNSs (e.g., Facebook). Although people have privacy concerns in SNSs, they behave in a contradictory way, voluntarily presenting themselves and disclosing personal information. This phenomenon is called 'privacy paradox'. Using dual factor theory, this study investigates the phenomenon of privacy paradox by looking into enablers (e.g., self-presentation) and inhibitors (e.g., information privacy concern) for continuous use of Facebook that can co-exist independently of each other. It also includes antecedents of self-presentation (i.e., narcissism, need for affiliation, involvement, and self-efficacy) and those of information privacy concern (i.e., previous experience of privacy infringement, privacy awareness, and privacy control). The results show that most hypothesized relationships were supported. These findings provide strategic implications for SNS providers who want to promote continuous use of SNS. Under the current circumstances in which enhanced privacy policies are required, this study would be a useful reference for future research on information privacy issues in SNSs.

• Korean Management Science Review
• /
• v.29 no.2
• /
• pp.1-20
• /
• 2012

While feeling anxious about the risk of exposure of personal information and privacy, users of microblogs and social network services are continuously using them. This study aims to develop a model to investigate this phenomenon. Specifically, this study explores the relationship between personal characteristics (represented by privacy concern and self-presentation) and an individual's self-disclosure. An individual's personal belief (represented by perceived risk and perceived trust) is also tested as an mediator between the relationship. Through a questionnaire survey to 183 twitter users in Korea, the results indicate that self-presentation has a direct influence on self-disclosure as well as an indirect influence through perceived trust. In contrast, privacy concern has not a direct but an indirect negative influence on self-disclosure through perceived risk. In conclusion, self-presentation has a stronger influence on self-disclosure then privacy concern to Twitter users. An individual who has a higher propensity for self-presentation will form a stronger perceived trust on Twitter, which in turn, affects the individual's self-disclosure. On the other hand, an individual who is more concerned with personal privacy will feel more serious about perceived risk, which in turn, negatively influences one's perception of the trust in Twitter as well as his desire for self-disclosure.

• The Journal of Society for e-Business Studies
• /
• v.21 no.2
• /
• pp.135-150
• /
• 2016

As the privacy issues are all around the world, the intrusion into personal privacy is concerning. For that reason, government established the article from the personal information protection law that has to notice the privacy policy to users on the online site. and the matter of privacy invasion make concern toward behavior of online user. Although there are rules to carrying legal binding force in accordance with, because it is full of text and uncomfortable to read so that its readability is low. In the same context, each other has different state of understanding with the policy for personal information has been playing an important role. In this approach, companies and government do not think this over deeply and do just for what their practical use is. That is the reason why this research start, and the result expecting for real. As the result in the participant who cognize the privacy policy display pattern, they have certain type to do. In this article, the certain behavior doing is remarkable with the privacy policy. According to privacy concern, privacy fundamentalist reveals such a compromise reaction to protect their information when they know what information which the privacy manager of service provider collect. This study arrives at the result depending on the gap of privacy group that the group of checking the policy contents, especially the group which has high privacy concern, they move forward to protect their emotion and put a constructive plan into protective action. Otherwise, the group of unchecking the policy contents and following their own thinking of privacy policy are not deemed statistically significant. Therefore, this is considered to support more various implications than the previous issues and alternatives about privacy policy pattern and user protection behavior of privacy.

• Journal of Digital Convergence
• /
• v.13 no.4
• /
• pp.219-225
• /
• 2015

There has been an exponential growth in the distribution and possession of sensitive information because of the emergence of various information channels such as smart devices, social media, etc. This enables the internet based web or mobile service operation institutions collecting the more personal information with ease, and in turn causes the issues of the privacy concerns. Followings are the results of this study: First, the information privacy concern has the negative effects upon the trust. Second, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information. At last, the offering intention of the personal information has the positive effects upon the behavior to provide the personal information.

• Journal of Digital Convergence
• /
• v.19 no.10
• /
• pp.151-161
• /
• 2021

This study has investigated how social exclusion affects privacy concerns and intention to provide personal information. And to examine the moderating effect of perceived sense of control in the process. As a result, it was found that social exclusion increases users' privacy concerns and reduces the intention to provide personal information. In addition, it was verified that the moderating effect of social exclusion on the privacy concerns and intention to provide personal information was significant. In other words, it was proved that sense of control can reduce the influence on privacy concerns and personal information provision intentions due to social exclusion. The results of this research suggest that social exclusion can act as a factor influencing privacy concerns and intention to provide personal information, and that perceived control can reduce the effect of social exclusion. In conclusion, the results of this study suggest that individual psychological factors should be considered as influencing variables in privacy research.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.1
• /
• pp.144-151
• /
• 2019

The purpose of this study was to investigated of the pre service teacher's information availability and concern and perception of coding education for young children. The subjects were 230 pre service teacher attending a A college micro politan city Questionnaires. The collected data were analyzed by ANOVA and Pearson's correlation coefficient analysis with SPSS Program. The results were as follows: First, the pre service teacher's information availability was smart phone usage levels that the most of all and the next was computer usage levels. Concern of coding education for young children that consequence concern was the highest and the next that collaboration concern, personal concern, information concern, refocusing concern, management concern. The other side unconcerned was most of least. Perception of coding education for young children that necessity perception, content perception, environmental perception was the over of mean. But operational perception was the low. Second, The information awareness, smart phone usage levels as each domain of information ability, usefulness of use was positively associated with Personal concern. But the information ability were negatively correlated with management concern. The information awareness was associated with necessity of coding education. The useful and ease of use of education were positively associated with content coding education.

• Asia pacific journal of information systems
• /
• v.27 no.3
• /
• pp.156-175
• /
• 2017

The proposed conceptual framework is based in the relationships among knowledge of personal information security, trust on the personal information security policies of parcel delivery service companies, privacy concern, trust in and risk of parcel delivery services, and user satisfaction with parcel delivery services. Drawing upon both cognitive theory of emotion and cognitive emotion theory that complement each other, we propose a research model and examine the relationships between cognitive and emotional factors and the usage of parcel delivery services. The proposed model is validated using data from customers who have previously used parcel delivery services. The results show a significant relationship between the cognitive and affective factors and the usage of parcel delivery services. This study enhances our understanding of parcel delivery services based on the consumers' psychological processes and presents useful implications on the importance of privacy and security in these services.

• Journal of Digital Convergence
• /
• v.14 no.2
• /
• pp.65-72
• /
• 2016

This study built the theoretical frameworks for empirical analysis based on the analysis of the relationship among the concepts of risk of information privacy, the experience of information privacy, the policy of information privacy and information control via the provision intention studies. Also, in order to analyze the relationship among the factors such as the risk of information privacy, intention to offer the personal information, this study investigated the concepts of information privacy and studies related with the privacy, established a research model about the information privacy. Followings are the results of this study: First, the information privacy risk, information privacy experience, information privacy policy, and information control have positive effects upon the information privacy concern. Second, the information privacy concern has the negative effects upon the provision intention of personal information.