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http://dx.doi.org/10.14400/JDC.2015.13.4.219

An Empirical Research on Information Privacy and Trust Model in the Convergence Era  

Park, Cheon-Woong (Dept. of Data Distribution & Business, Korea Database Agency)
Kim, Jun-Woo (Dept. of Business Administration, Incheon National University)
Publication Information
Journal of Digital Convergence / v.13, no.4, 2015 , pp. 219-225 More about this Journal
Abstract
There has been an exponential growth in the distribution and possession of sensitive information because of the emergence of various information channels such as smart devices, social media, etc. This enables the internet based web or mobile service operation institutions collecting the more personal information with ease, and in turn causes the issues of the privacy concerns. Followings are the results of this study: First, the information privacy concern has the negative effects upon the trust. Second, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information. At last, the offering intention of the personal information has the positive effects upon the behavior to provide the personal information.
Keywords
Personal information; Information Privacy; Trust; Intention; IT Convergence;
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