• Title/Summary/Keyword: Perceived innovation

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A Study on the Factors Influencing a Company's Selection of Machine Learning: From the Perspective of Expanded Algorithm Selection Problem (기업의 머신러닝 선정에 영향을 미치는 요인 연구: 확장된 알고리즘 선택 문제의 관점으로)

  • Yi, Youngsoo;Kwon, Min Soo;Kwon, Ohbyung
    • The Journal of Society for e-Business Studies
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    • v.27 no.2
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    • pp.37-64
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    • 2022
  • As the social acceptance of artificial intelligence increases, the number of cases of applying machine learning methods to companies is also increasing. Technical factors such as accuracy and interpretability have been the main criteria for selecting machine learning methods. However, the success of implementing machine learning also affects management factors such as IT departments, operation departments, leadership, and organizational culture. Unfortunately, there are few integrated studies that understand the success factors of machine learning selection in which technical and management factors are considered together. Therefore, the purpose of this paper is to propose and empirically analyze a technology-management integrated model that combines task-tech fit, IS Success Model theory, and John Rice's algorithm selection process model to understand machine learning selection within the company. As a result of a survey of 240 companies that implemented machine learning, it was found that the higher the algorithm quality and data quality, the higher the algorithm-problem fit was perceived. It was also verified that algorithm-problem fit had a significant impact on the organization's innovation and productivity. In addition, it was confirmed that outsourcing and management support had a positive impact on the quality of the machine learning system and organizational cultural factors such as data-driven management and motivation. Data-driven management and motivation were highly perceived in companies' performance.

The Influencing Factors and Moderating Factors on Intention to Continuously Use Car-Hailing Mobility Service (차량호출 모빌리티 서비스 지속이용의도의 영향요인 및 조절요인 연구)

  • Ae Ri Lee
    • Information Systems Review
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    • v.23 no.4
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    • pp.103-125
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    • 2021
  • Mobility services are rapidly developing along with information and communication technology (ICT) innovation. Recently, the on-demand mobility platform market is growing, and an environment is provided in which users can call services more conveniently and check the connection status in real time using smartphones. This study investigates the current status of users' perceptions and experiences of car-hailing mobility services such as KAKAO Taxi and UT Taxi, and it analyzes the factors affecting the intention to continuously use the car-hailing service, focusing on environmental and instrumental benefits and trust in driver and platform. In particular, this study examines whether the significance of the relationship between influencing factors and continuous use intention could vary depending on the degree of innovativeness and ICT utilization. The results of this study showed that perceived benefits (environmental benefits and convenience and economic instrumental benefits) and trust in driver had significant effects on increasing trust in platform. It was analyzed that the higher the trust in platform, the higher the intention to continuously use the car-hailing service. Furthermore, the influence of perceived environmental benefits and economic benefits on the trust in platform was different depending on the degree of individual innovativeness, and the influence of convenience and economic benefits on the trust in platform varied depending on the degree of ICT utilization. Referring to the results of this study, mobility service providers can better understand the current status of users' perceptions and trust for car-hailing services, and implement service promotion strategies suitable for individual characteristics.

Analyis of the Structure and Impact of SCM Advanced Planning System : Lessons from POSCO Case (SCM 첨단계획수립시스템의 구조와 도입효과 분석 : 포스코 사례를 중심으로)

  • No, Gyeong Ho;Park, Seong Taek;Kim, Tae Ung
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.145-155
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    • 2014
  • POSCO has been chosen as the most competitive steelmaker in the world, for the 4th year in a row. It's potentials and key success points lay at technology innovation as well as effective partnerships with suppliers and customers. Partnership with suppliers is based upon the effective supply chain management. While ERP system supports the standard business work flows, the biggest impact on business performance is created by exceptions and variability. A SCM Advanced Planning System reduces the amount of exceptional situations, helping to keep business in a standard mode of operation. A case summary on SCM Advanced Planning System of POSCO as well as its impact on firm performances is presented. As a supplement to this case study, we also investigate the employees' perceived level of SCM-related factors, including information sharing, collaboration, incentive system for suppliers and their impacts on SCM performances. As a conclusion, the practical implications of these findings are discussed.

Korean Fashion Brand Purchasing Behavior by Fashion Leadership and Korean Wave of College Women Students in China (중국 여자대학생의 유행선도력과 한류 선호에 따른 한국 패션브랜드 구매행동)

  • Hong, Keum-Hee;Liu, Jing
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.4
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    • pp.655-665
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    • 2009
  • The purpose of this study is to find out the Korean fashion brand purchasing behavior of Chinese woman college students who would be the one of major customers in Chinese market along with their preferences of Korean wave and fashion leadership. The data was collected from 379 Chinese female college students on Qingdao, China. The results based on the data analysis were as follows. 1. The students's preferences for Korean wave about Korean drama, popular song, films were relatively high. 2. Chinese female college students's evaluation of Korean fashion brand was high, especially, for the fashion trend, design/style, color, cutting and sewing, fitting, and material. However, they valued that its price was expensive. 3. The fashion leadership was classified as fashion innovation or fashion opinion leadership. 9.0% of the respondents were fashion dual leaders who were fashion innovator and fashion opinion leader. 4. The higher family income of the respondents was the better fashion leadership, preferences for Korean wave, perceived quality and attitude toward Korean fashion brand. The results showed that promotion strategy focused on keeping the Korean wave through drama, films, and popular song. And the development of high fashion brand and the word of mouth marketing through fashion dual leader were also needed in order to make inroads into China market.

The Relation of Addiction and Sustainable Use of Social Media Service (소셜미디어 중독과 지속사용 의도에 관한 연구)

  • Lee, Sang-Ho
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.273-280
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    • 2014
  • This study deals with the digital policy proposal through the study about the relation of the sustainable use and the addiction to social media such as facebook. Researcher tried to figure out the antecedents and consequence factors about the service addiction recognized by the social media users and to obtain the measures for the sustainable use of service and the implications for the prevention of addiction. Research results showed that 1) the individual innovation had an effect on the service satisfaction, the addiction, and the sustainable use, 2) the service satisfaction influenced on the addiction and the sustainable use, 3) the perceived service addiction had a reverse effect on the sustainable use. This is described that user's addiction recognition is the obstacle of sustainable growth in service. The proposed policy of this research is summarized as the following two. 1) When the users act the addictive using behavior, service provider has to pay attention to user's withdrawal from the service because of their addiction. 2) The government should offer healing facilities, service etc. for the addicted users and the prevention of the service addiction when they recognized their discomfort.

Factors Affecting Technology Acceptance of Smart Factory (스마트팩토리 기술수용에 영향을 미치는 요인에 관한 연구)

  • Kim, Joung-Rae;Lee, Sang-Jik
    • Journal of Information Technology Applications and Management
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    • v.27 no.1
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    • pp.75-95
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    • 2020
  • Smart Factory is the decisive factor of the Fourth Industrial Revolution and is a key field for national competitiveness. Until now, most smart factory research has focused on policy and technology. In order to spread more technology, it is necessary to study what factors influence the adoption of smart factory technology in the enterprise. Nevertheless, little research has been done. In this study, based on the UTAUT (Unified Theory of Acceptance and Use of Technology), which has been proved through many years of research, I have studied the factors that influence the acceptance of smart factory technology. As a result of research, performance expectancy, social influence, and facilitating conditions of UTAUT model had a positive(+) effect on behavior intention. Their relationship of influence was in the order of performance expectancy (β = .459)> facilitating conditions (β = .212)> social influence (β = .210). However, it was found that the effort expectancy did not affect the behavior intention, and the impact of the newly perceived risk on the behavior intention to use was not confirmed. The main reason is that the acceptance of smart factory technology is not a matter of personal interest but a matter of organizational choice. Trust, on the other hand, was found to be partially mediated between performance expectancy, facilitating conditions, social influence and behavior intention. For many years, many researchers have validated the UTAUT, which has been validated through various empirical studies. It is academically meaningful to begin the study of factors affecting the acceptance of smart factory technology in terms of the UTAUT. In practice, it is necessary to provide SME employees with more information related to the introduction of smart factories, to provide advanced services related to the establishment of smart factories, and to establish a standardized model for each industry.

A Study on the Aesthetic Characteristics of Contemporary Fashion that Uses Artificial Light (인공적인 빛을 활용한 현대 패션의 미적 특성 연구)

  • Jung, Hyun;Geum, Key-Sook
    • Journal of the Korean Society of Costume
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    • v.58 no.4
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    • pp.113-127
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    • 2008
  • Artificial lights have effected the changes of art and fashion concepts as well as human life since the invention of electric light bulb in late 19th century. Artist and designer have had more interested in these artificial lights as the development of digital technology and the change of millennium and they have tried to apply the lights into their works. The purpose of this study is to analyze the aesthetic characteristics of contemporary fashion design using artificial light as a medium. Artificial light for fashion design means the light using luminescent material like phosphorescent and fluorescent materials or in combination with electroluminescent digital technology or the light that can be perceived as images when light projects from media using a light projector or other digital equipment. Fashion design using this light type can change colors or form temporarily and it can playa role as a gadget for hm or as equipment to provide information much as a computer monitor does. And designer can create virtual patterns on the surface of clothes, or virtual fashion like a 3-dimensional holography in empty space. In these fashion designs, the virtual image of light is substituted for physical formative elements in fashion, and the viewer can experience an ambiguity between reality and virtuality. The results of the study were as follow; The formative characteristics of those fashion designs were identified as visibility, indeterminacy, integration and virtuality. And they reflected the internal meanings; the persue of protection and safety, the search for experiment and innovation, the will for interaction and communication and the desire for the deviation and fun.

A Study on Perception of Korean Universities' Education Specialists on MOOCs (묵(MOOCs)에 대한 한국 대학교육 전문가의 인식 조사)

  • Min, Hyeree;Keum, Sunyoung
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.222-235
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    • 2017
  • The purpose of this study is to analyze the perception of Korean universities' education specialists and seek direction for the development of MOOCs. To investigate this, 64 Korean university education specialists were surveyed about the educational goals of MOOCs and their perception of micro and macro issues. As a result, Korean university education specialists recognized MOOCs' educational goals as an innovation of education methods. Also, negative acknowledgment that issuance of certificates would cause confusion in the degree system, which is interpreted as a tendency to recognize MOOCs as a complementary material. On a macroscopic level, overall outlook was negative for K-MOOC. However, since K-MOOC is highly perceived to be subversive, it is necessary to discuss the possibility of using MOOCs. Accordingly, it suggested the institutional improvement for the utilization of K-MOOC and the possibility of joint development between universities.

Nurses' Perceived Organizational Culture, Verbal Abuse and Job Stress (간호사가 인지하는 조직문화 유형과 언어폭력, 직무스트레스)

  • Lee, Yoon-Shin;Park, Sung-Hee
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.292-304
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    • 2015
  • The purpose of this study was to investigates the relationship among nurses' organizational culture, verbal abuse by doctor and nurse, job stress. A survey using a structured questionnaire was conducted with 235 nurses of 4 hospitals. Collected data were analyzed with mean, standard deviation, t-test, correlation analysis, stepwise multiple regression. This study reported the culture is different depending on the hospitals. And relation-oriented culture had a significant positive correlation to verbal abuse by doctor and nurse and innovation for verbal abuse by doctor. Respectively showing explanatory power job stress score serving as the major predictor variable for relation-oriented culture and verbal abuse by nurse 6.5%. The results of this study suggest that type of organizational culture should be regarded as important factors of job stress and verbal abuse. The results imply that hospital administrators should pay attention to the organizational culture to decrease their job stress through effective communication programs.

A Study of Influence Factors that effect on Consumer Fatigue in the Adoption of Convergence Products (컨버전스 제품 수용에 있어 소비자의 기능적 피로에 영향을 미치는 요인에 대한 연구)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.83-106
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    • 2013
  • This study testified the influence factors like quantities of advertising, number of hardware and software that are converged, effect on feature fatigue of convergence product. When consumers perceive higher numbers of hardwares in a smart phone, they feel its higher usefulness and complexity. This means that numbers of hardwares is the major factor that enhances consumer's usefulness but, at the same time, it cause perceived leads to higher usefulness in using smart phone, it didn't effect on complexities. It is also important strategy for smart phone companies to provide a lot of useful softwares(applications) to satisfy consumers. Finally, complexity was important factor that lead to higher feature fatigue of consumers. This indicates that smart phone companies have to find adequate numbers of convergence for their new smart phone.

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