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http://dx.doi.org/10.14400/JDPM.2014.12.1.273

The Relation of Addiction and Sustainable Use of Social Media Service  

Lee, Sang-Ho (School of Digital Media, Design & Culture Contents Research Center, Kyungsung University)
Publication Information
Journal of Digital Convergence / v.12, no.1, 2014 , pp. 273-280 More about this Journal
Abstract
This study deals with the digital policy proposal through the study about the relation of the sustainable use and the addiction to social media such as facebook. Researcher tried to figure out the antecedents and consequence factors about the service addiction recognized by the social media users and to obtain the measures for the sustainable use of service and the implications for the prevention of addiction. Research results showed that 1) the individual innovation had an effect on the service satisfaction, the addiction, and the sustainable use, 2) the service satisfaction influenced on the addiction and the sustainable use, 3) the perceived service addiction had a reverse effect on the sustainable use. This is described that user's addiction recognition is the obstacle of sustainable growth in service. The proposed policy of this research is summarized as the following two. 1) When the users act the addictive using behavior, service provider has to pay attention to user's withdrawal from the service because of their addiction. 2) The government should offer healing facilities, service etc. for the addicted users and the prevention of the service addiction when they recognized their discomfort.
Keywords
Social Media; Facebook; Addiction; Sustainable Use; SNS;
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Times Cited By KSCI : 3  (Citation Analysis)
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