• 한국의류학회지
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• 제33권5호
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• pp.752-763
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• 2009

The purpose of this study was to develop an effective marketing strategy for socks made of paper mulberry fiber, a new natural fiber, by understanding consumers' concerns and perception about the product and its quality in several dimensions. The first survey determined their perception of the products' image before using it. The second survey gauged consumer satisfaction with product quality after a two-week home-use test. Factor analysis using Cronbach's a and ANOVA analysis were performed for statistical analysis. In conclusion, consumer image perceptions of socks of mulberry fiber were classified into four categories -'practicality', 'wellbeing', 'high-quality' and 'traditionality'. The survey revealed differences between men's and women's perception of the 'practicality' and 'high-quality' factors. The women recognized a mulberry fiber sock as being more practical but of lower quality than did the men. And the quality satisfaction of the product was classified into four factor 'durability', 'suitability, 'wearability' and 'care-easiness'. In the case of 'suitability', men were more satisfied with the product than the women and in 'suitability' and 'wearability', a group of over 40' year-old consumers was more satisfied. The analysis of a relationship between image perception and satisfaction showed that a consumer group that perceived this product to have more 'practicality', 'high-quality' and 'well-being' was also more satisfied with the product. However, the 'traditionality' factor was unrelated to consumer satisfaction.

• 한국컴퓨터정보학회논문지
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• 제21권10호
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• pp.21-28
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• 2016

The aim of this research is to analyze Perceived Usefulness(PU) and Perceived Ease of Use(PEOU) based on Technology Acceptance Model in , and how viewing experiences and knowledge of motion graphics have an impact on attitude toward using and behavioral intention to use. Both usability for learning and usability for appreciation in terms of PU have significant correlations with the degree of satisfaction and immersion, and behavioral intention to use. On the other hand, PEOU has an influence on degree of exhibition satisfaction and immersion, and onto behavioral intention to use with the exception of intention to revisiting . Unlike PU or PEOU, previous viewing experiences do not have correlation with attitude toward using and behavioral intention to use. Only previous knowledge of motion graphics has a correlation with degree of satisfaction and immersion, and behavioral intention to use. As the influence on PU and PEOU's attitude toward using and and behavioral intention to use has been verified, our findings show that two variables of TAM enable the prediction of user's technology acceptance on digital exhibitions and as a result prove the suitability for TAM as an evaluation model for digital exhibition of remediating the originals. This study offers a fresh understanding of the importance of motion graphic effects which influence attitude toward using and behavioral intention to use from the perspective of curating methodology.

• 디지털콘텐츠학회 논문지
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• 제18권7호
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• pp.1465-1474
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• 2017

본 연구는 스마트 모바일 기기를 업무에 활용하는 공공기관 근로자 집단을 대상으로 사용자의 사용자요인과 수용요인이 업무성과에 미치는 영향을 검증하고, 스마트 모바일 기기 활용과 업무성과의 긍정적 관계를 확인함으로써 스마트 모바일 기기의 직무적합성을 향상하기 위한 전략적 제언을 하는 것을 목적으로 수행되었다. 연구결과, 스마트 모바일 기기의 수용자 혁신성은 인지된 유용성에 B=.296, p=.000, 사용용이성에 B=.326, P=.000의 영향을 미치고, 직무적합성은 인지된 유용성에 B=.261, p=.001의 영향을 미치고 있었으며, 인지된 유용성 및 인지된 사용용이성은 각각 B=.382, 488, p=.000으로, 업무성과를 긍정적으로 개선하고 있었다. 또한 이러한 관계를 인지된 유용성과 사용용이성이 매개하고 있음을 결론적으로 확인할 수 있었다.

• 디지털융복합연구
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• 제12권2호
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• pp.183-191
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• 2014

SNS는 웹을 기반으로 사용자들이 프로필을 창출하고 다른 사람과 커뮤니케이션 할 수 있도록 지원해주는 서비스이다. 지금까지의 대다수 연구들은 SNS의 이용자들이나 그 영향에 관련된 연구 위주로 진행되어 왔다. 그러나 SNS 비이용자도 많으며, SNS이용자라고 해도 모두 SNS를 즐기고 지속적으로 활용하는 것은 아니다. 이와 같은 현상은 SNS사용에 대해 사용자들이 느끼는 혁신에 대한 저항이 존재하기 때문에 발생한다. 본 논문에서는 선행 연구를 바탕으로 시간부족에 대한 지각, SNS에 대한 인지도, 자기효능감, 적합성, SNS에 대한 정보품질, 주관적 규범 및 프라이버시 우려를 지각된 위험과 지각된 유용성의 영향요인으로 선정하였다. 이들 요인이 지각된 위험과 지각된 유용성에 미치는 영향과, 지각된 위험과 지각된 유용성이 다시 사용자 저항에 미치는 영향을 알아보기 위해 중국내 학생과 인터넷 사용자들을 대상으로 실증 분석하였다. 본 논문을 통해 SNS를 사용하지 않는 이유와 SNS 사용에 대한 저항요인을 파악할 수 있다.

• 한국컴퓨터정보학회논문지
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• 제26권5호
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• pp.31-38
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• 2021

본 연구는 기술수용모델을 기반으로 VR 앱에 대한 사용자 경험을 실증분석했다. 빈도분석 결과에 의하면, 인지된 유용성의 경우, 학습적 유용성이 감상적 유용성보다 상대적으로 높게 평가되었으며, 기술적 요인인 그래픽 및 모델링에 대한 품질 개선의 필요성이 제기되었다. 상관관계 분석결과에 따르면, VR 앱의 학습적 유용성은 만족도에 유의미한 향을 미쳤다. 인지된 이용용이성의 경우, 모든 세부 요인이 만족도와 상관관계를 가졌으며, 환경적 요인의 만족도에 대한 영향력이 가장 크게 나타났다. 또한 만족도는 몰입도 및 행동적 이용 사에 긍정적 영향을 미침으로써, 기술수용모델의 VR 앱 평가 도구로써의 적합성이 제시되었다.

• 한국실내디자인학회논문집
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• 제19권5호
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• pp.67-74
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• 2010

The purposes of this study are to investigate the dimensions of the sensibility towards a spatial environment perceived by the general public and to present the characteristics of various spaces through empirical analyses. A set of words are selected to describe visitors' perception of a spatial environment based on previous studies, and then they are arranged according to the degree of understanding and suitability. The results of the survey on the sensibility measurement can be summarized as follows: Factor analyses and cluster analyses are conducted on the indicators measuring the general public's perception of the exhibition hall of the Deoksugung Museum, and the following five dimensions are obtained: spatial value, spatial aesthetic, spatial affinity, spatial freshness, and spatial materials. The satisfaction level of visitors regarding the space of the exhibition hall under study is also investigated. A regression analysis is conducted to find a relationship between the satisfaction level of visitors (DV) and the five dimensions (IVs), and the analysis shows that there is a significant relationship. Among the five factors, the 'Spacial Value' and 'Spacial Affinity' are found to Significantly affect visitors' satisfaction. The results of this empirical study show that visitors' affinity towards the exhibition hall of the Deoksugung Art Museum along with the surrounding garden, as well as visitors' appreciation of the social, historical, and cultural value of Deoksugung Palace, are found to greatly affect visitors' overall satisfaction with the spatial environment of the museum.

• 유통과학연구
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• 제18권3호
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• pp.53-65
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• 2020

Purpose: This study tests the suitability of a new technology acceptance model for a mobile payment system by checking how statistically significant the change is from the UTAUT (Unified Theory of Acceptance and Use of Technology) and UTAUT 2 models. Research, Data, and Methodology: We surveyed 250 students at Incheon University who are using the mobile payment system. The analysis was conducted on 243 valid questionnaires. The survey was conducted for one month in October 2018. The collected data were analyzed using SPSS and hierarchical regression analysis was applied. Results: Using hierarchical regression analysis, this study confirmed whether the newly added hedonic motivation, switching cost, and perceived risk variables in the UTAUT2 model are good explanatory variables. Mobile payment usage experience was found to have a moderating effect on mobile payment reuse intention. According to the analysis, the UTAUT2 model brought about more influential change than the variables of the UTAUT model. Conclusions: This study found that consumers' psychological factors added in the UTAUT2 model greatly influenced the reuse intention for mobile payment. As an implication of this study, mobile payment providers need to develop strategies that could meet hedonic motivation, switching cost and perceived risk for their customers.

• Agribusiness and Information Management
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• 제7권1호
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• pp.37-44
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• 2015

This study explains an agricultural mobile commerce case using Oauth Based Real-Time Information Sharing Technique according to the growth of the agricultural e-commerce market. Considering the characteristics of the agricultural market, it can confirm differential values with the existing agricultural mobile commerce market according to the functions and characteristics of its technique. We compare variables for introducing agricultural mobile commerce with the existing mobile commerce. Trust through information sharing with real-timefarming diaries, suitability and perceived ease of use variables are positively influenced, but influence on completeness and authority of information variables are relatively insufficient. Through this, we explained differential values of agricultural mobile commerce and suggested an applicable business model.

• Journal of Information Science Theory and Practice
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• 제4권4호
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• pp.4-15
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• 2016

Information needs of users have been examined both generally and as they pertain to particular types and formats of information. Barriers to information have also been investigated, including those which are situational and also across certain domains and socioeconomic contexts. Unified studies concerning both information needs and barriers are needed. Both are likely always present in any given interactive search situation; further, users' attempts to satisfy their own individualized information needs will likely encounter barriers of some sort. The present study employed a survey method to collect users' perceptions of video information needs and barriers as part of recent video search situations. Findings from this analysis establish a unified framework, based on the themes emerging directly from the responses of users, and present the suitability and benefit for informing future designs and evaluations of user-centered interactive retrieval tools.

• 한국컴퓨터정보학회논문지
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• 제18권7호
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• pp.183-190
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• 2013

이 연구는 스마트교육 수용의도에 영향을 미치는 요인들의 관계를 분석하는데 목적이 있다. 기존 정보기술수용모형(technology acceptance model) 관련 선행연구를 토대로, 스마트교육 수용의도에 영향을 미치는 잠재모형을 개발하였다. 잠재모형의 예비타당성 검증절차를 거친 후, 이를 통해 수정된 모형을 검증하기 위해 경기도 A 연구소의 스마트교육 체험학습프로그램을 이수한 초 중 고등학생 132명을 대상으로 설문조사를 실시하고 그 자료를 수집 및 분석하였다. 연구결과, 다음과 같은 가설들이 채택되었다. 상호작용성은 지각된 유용성에 영향을 미친다(가설I). 상호작용성은 지각된 사용용이성에 영향을 미친다(가설II). 상호작용성은 지각된 수용의도에 영향을 미친다(가설III). 사회적 영향은 지각된 유용성에 영향을 미친다(가설IV). 사회적 영향과 상호작용성은 서로 영향을 미친다(가설V). 지각된 유용성은 수용의도에 영향을 미친다(가설VI). 지각된 사용용이성은 수용의도에 영향을 미친다(가설VII). 또한 연구모형의 적합도검증 결과, ${\chi}^2$값은 6.600, 유의확률은 .086으로서 유의수준 .05에서 모형과 자료가 일치한다는 영가설이 채택되었으며, CFI와 NNFI(TLI) 값은 각각 .99, .99로 높은 적합도 수준을 보였다. 다만, RMSEA 값은 .09로서 다소 높은 값을 보이지만, 수정된 연구모형의 적합성을 해하는 수준은 아닌 것으로 판단되었다.