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http://dx.doi.org/10.14400/JDC.2014.12.2.183

Study on Chinese User Resistance of SNS : Focus on Renren Wang  

Fan, Peng-Fei (Free21+ e-Service Team, Chonnam National University)
Lee, Sang-Joon (Graduate School of Business Administration, Chonnam National University)
Lee, Kyeong-Rak (Free21+ e-Service Team, Chonnam National University)
Publication Information
Journal of Digital Convergence / v.12, no.2, 2014 , pp. 183-191 More about this Journal
Abstract
SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.
Keywords
SNS; Perceived Risk; Perceived Usefulness; User Resistance; Chinese User;
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