• 유통과학연구
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• 제14권4호
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• pp.111-116
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• 2016

Purpose - A lot of preceeding studies have focused on the pains that might be felt in spending money, that is an important role in getting psychological safety. Money and social resources can be all for consumers, and they are likely to form a substituting relationship with one another. Being motivated by the idea that spending money for others can come with joy if one's objective is accomplished by social support, this paper aimed to explore the mediating role of the perceived money importance and gratitude in the relationship between social support and pleasure in spending for other-gift. Research Design, Data, and Methodology - In this empirical study, the experimental group is expected to receive social support while the control group is composed of those who are usually indulged in reminiscences of their sweethearts. From the college students, 160 experiment participants were selected and 80 participants of them were assigned to control group as well as to experimental group respectively at random. Empirical study for each of the two groups was performed respectively by means of questionnaire survey. Experimental group data and control group data were combined together to be used for testing hypotheses. Linear structural equation model in Amos was used to verify the hypotheses, and Bootstrap was also used to examine whether there were the mediating roles of the perceived money importance and gratitude or not. Results - From the empirical study, following conclusions could be drawn: First, social support of others makes one perceive the importance of money less; Second, social support of others makes one perceive gratitude to others; Third, less perceived importance of money and gratitude to others can make one feel pleasure in spending for other-gift; and Fourth, less perceived importance of money and gratitude to others can partially mediate the effect of social support from others on the pleasure in spending for other-gift. Conclusions - The outcomes of this study might offer theoretic and managerial implications as follow: Even though many hitherto studies have asserted that spending money usually comes with pains, this study discovered that social support might reduce perceived the importance of money but make others feel gratitude and, thus, one would feel joy in spending money to buy gift for others, and made a contribution to the progress of the theory of pleasure in spending for other-gift. This paper also made contributions toward the development of emotion marketing theory by showing that the effect of social support on the pleasure in spending for other-gift could be partially mediated by the perceived the importance of money and gratitude to others. Based on the above conclusions, it may be affirmed that marketers should help consumers perceive the importance of money less, and help feel gratitude to others by pointing up the support of others to consumers in an attempt to accelerate spending for other-gift.

• 한국보육지원학회지
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• 제17권6호
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• pp.73-92
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• 2021

Objective: This study examined the relationships among social support in the workplace, social support outside the workplace, child care teachers' psychological burnout, and teacher-child interactions. Methods: The subjects of this study were 262 child care teachers and they responded to questionnaires on research variables. Data were analyzed using structural equation modeling. Results: First, social support outside the workplace had a direct effect on teacher-child interactions; that is, child care teachers, who perceived that they received a high level of social support outside the workplace, had high-quality interactions with children. Second, social support in the workplace had an indirect effect on teacher-child interactions through child care teachers' psychological burnout. In other words, child care teachers, who perceived that they received a high level of social support in the workplace, experienced less psychological burnout, which led to high-quality interactions with children. Conclusion/Implications: This study confirmed that the paths in which social support in the workplace and social support outside the workplace influence teacher-child interactions were different. Although the pathways were different, the results of this study emphasize that both types of social support are important factors that promote teacher-child interactions.

• 한국정보시스템학회지:정보시스템연구
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• 제14권2호
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• pp.101-132
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• 2005

There is a need for research to identify the integrated, rather than fragmented, factors that determine users' acceptance of Internet shopping. Using the newly revised technology acceptance model (TAM) as a theoretical framework, this study investigates the effect of a set of information systems quality (information quality and system quality) and trust on intention to use Internet showing through perceived ease of use and perceived usefulness. Using structural equation modeling, the results strongly support the utilization of TAM in predicting users' intention to use Internet shopping, and demonstrates the effects of critical external variables on behavior intention through perceived ease of use and perceived usefulness. Systems quality such as response time, accessibility, and usability has significant effects on perceived ease of use of Internet shopping. Futhermore, trust has also a significant effect on perceived usefulness, perceived ease of use, intention to use Internet shopping, and actual usage of Internet shopping. Based on these results, this study suggests managerial implications of new Internet shopping strategies, focusing on the integration of information systems quality and trust in order to achieve sustainable competitive advantage in Internet shopping.

• 아동학회지
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• 제26권6호
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• pp.351-365
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• 2005

This study investigated causal relations between mother's parenting, self-efficacy, perceived social support, stress, and parenting behaviors, Child's temperament, and the mediational role of mother's parenting self-efficacy. Participants were 404 Korean children and their mothers living in Seoul, Korea. Results showed that mother's parenting self-efficacy was positively related to mother's Warmth-Acceptance, social support, and child's temperament. On the other hand, mother's parenting self-efficacy was negatively related to. mother's Rejection-Restriction, mother's Permissiveness-Nonintervention, and mother's stress. Structural equation modeling indicated that mother's parenting self-efficacy was a significant mediator of the relation between mother's perceived social support and stress, child's temperament, and mother's parenting behaviors including Warmth-Acceptance, Rejection-Restriction and Permissiveness-Nonintervention Child's temperament had an indirect effect on mother's Rejection-Restriction and Permissiveness Nonintervention.

• 한국인터넷방송통신학회논문지
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• 제16권4호
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• pp.189-196
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• 2016

본 연구는 기업 모바일러닝에서 자기효능감, 지각된유용성, 상사 및 동료의 지원, 만족도, 전이동기 간의 인과관계를 규명하는 것을 목적으로 하였다. 이를 위해 국내기업 A사에서 실시한 모바일러닝 학습자 302명을 대상으로 온라인 설문조사를 실시하였다. 연구 결과 첫째, 자기효능감, 지각된유용성, 상사 및 동료의 지원이 만족도에 유의한 영향을 미쳤다. 둘째, 상사 및 동료의 지원, 만족도가 전이동기에 유의한 영향을 미쳤다. 셋째, 만족도가 자기효능감과 지각된 유용성 간의 관계를 완전매개 하였고, 상사 및 동료의 지원과 전이동기 간의 관계를 부분매개함을 확인하였다. 위와 같은 연구결과는 기업 모바일러닝에서 전이동기 수준을 높이기 위해 조직 내 상사 및 동료의 적극적인 지원이 가능한 조직환경을 조성할 필요가 있으며, 자기효능감을 높이고 모바일 정보수용기술에 대한 유용성을 높게 지각하도록 전략을 수립하여 학습에 대한 만족도를 향상시켜야 함을 시사한다.

• 지식경영연구
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• 제12권1호
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• pp.17-37
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• 2011

This paper is aimed at investigating the influence of the learning organization's structural characteristics, learner's characteristics, and perceived organizational support (POS) on organizational knowledge creation. also the POS is tested as a moderator on the relationship between learner's characteristics including learning goal orientation and learning self-efficacy and organizational knowledge creation. the results are as follows. for main effect hypotheses, both connecting the organization to its environment and establishing systems to capture and share learning system representing learning organization's structural characteristics have significant positive impact on organizational knowledge creation. the POS also has a significant impact on organizational knowledge creation. However, learning goal orientation and learning self-efficacy have not significant impact on organizational knowledge creation. for moderating effect hypothesis, POS moderates the relationship between learning goal orientation and organizational knowledge creation, which means if the POS is high then learning goal orientation has more significant positive impact on it. Based on our findings, we conclude that structural characteristics of learning organization provide organizations with an opportunity of knowledge creation. in particular, interconnectedness of organization with environment and organizational knowledge sharing systems determine the ways of behaving that are related to learning within organizations. however, learner's characteristics did not have a significant effect on organizational knowledge creation, which could be interpreted due to the fact that employees are not motivated to create new knowledge if they are rarely required to involve challenging works, generate new knowledge, or share preexisted knowledge with others.

• 한국콘텐츠학회논문지
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• 제18권8호
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• pp.392-407
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• 2018

본 연구는 내현적 자기애가 관계중독에 미치는 영향에서 정서조절곤란과 지각된 사회적 지지의 매개효과를 검증하기 위하여 진행되었다. 이를 위해 대학생을 대상으로 약 3주간 연구자가 직접 대학캠퍼스에서 설문조사를 하거나 동료, 교수의 도움을 통해 설문조사를 하였다. 연구 대상은 362명이며 자료 분석을 위해 SPSS, AMOS, Mplus를 이용하여 기술 통계 분석, 상관분석, 구조방정식을 실시하였다. 그 결과를 요약하면 다음과 같다. 첫째, 내현적 자기애는 정서조절곤란, 관계중독과 정적 상관으로 나타났으며, 지각된 사회적 지지는 내현적 자기애, 정서조절곤란, 관계중독과 유의미한 부적 상관을 나타냈다. 둘째, 내현적 자기애가 관계중독에 미치는 영향에서 정서조절곤란과 지각된 사회적 지지의 매개효과를 검증한 결과, 정서조절곤란은 유의미한 매개효과를 나타내었으나, 지각된 사회적 지지는 유의미하지 않았다. 셋째, 내현적 자기애가 관계중독에 미치는 영향에서 정서조절곤란과 지각된 사회적 지지의 이중 매개효과가 유의미한 것으로 나타났다. 이러한 연구결과를 통해 내현적 자기애, 정서조절곤란, 지각된 사회적 지지는 관계중독에 영향을 미치는 변인임을 증명하였으며, 내현적 자기애가 관계중독에 미치는 영향에서 정서조절곤란이 더욱 강력한 매개변인임을 확인하였다. 마지막으로 내현적 자기애와 같은 성향의 내담자와 상담을 진행할 시 정서적 문제를 스스로 자각할 수 있는 경험과 자신의 사회적 자원을 긍정적으로 지각할 수 있는 기회를 주어 관계중독과 같은 대인관계문제에 이르지 않도록 상담적 접근이 필요함을 지적하였다.

• 한국융합학회논문지
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• 제10권8호
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• pp.205-215
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• 2019

본 연구는 Social Networking Sites(SNS)의 사용유형과 우울감의 관계에서 지각된 사회지지와 부정적 사회비교의 매개효과가 성별에 따라 차이가 있는지를 살펴보았다. 이를 위해 483명의 성인들을 대상으로 수집된 자료를 이용하여 다집단 구조방정식 분석을 실시하였고, 부트스트랩 분석으로 매개효과를 살펴보았다. 연구 결과로는 남녀 모두 SNS를 통해 집단소속감을 느끼며 높은 집단소속감은 높은 사회지지와 낮은 우울감으로 연결되었고, 높은 부정적 사회비교는 높은 우울감으로 연결되었다. 그러나 남성의 경우 집단소속감과 부정적 사회비교 간의 유의미한 관계는 나타나지 않은 반면 여성의 경우 집단소속감이 높을수록 부정적 사회비교 역시 높았고 이는 우울감에 유의미한 영향을 미쳤다. 따라서 SNS의 사용은 온라인 환경에서의 집단소속감을 가질 수 있는 긍정적인 효과가 있으나, 성별에 따른 집단 내에서의 소속감은 부정적 사회비교에 서로 다른 영향을 주었고 이에 따라 우울감이 달라질 수 있음을 시사하였다.

• 경영과학
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• 제26권2호
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• pp.71-89
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• 2009

The purpose of this research is to identify the factors affecting user acceptance of e-learning site. To more precisely explain an individual's behavior of accepting e-learning site, Perceived Interactivity is divided into four components; User Control, Responsiveness, Personalization and Connectedness. This research investigates the causal relationship among four components and basic factors of TAM. This research uses structural equation modeling (SEM) to confirm the validity and analyzes the causal relationship of the suggested model. The results indicates strong support for the validity of proposed model with 54.8% of the variance in behavioral intention to e-learning site. The result finds that all the basic casuality of TAM are significant and most components of Perceived Interactivity are significant. However the path Connectedness to Perceived Ease of Use and User Control to Perceived Playfulness is not significant. Among components of Perceived Interactivity, Personalization is the strongest antecedent of TAM. Perceived Usefulness is the strongest antecedent of behavioral intention of e-learning site.

• 유통과학연구
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• 제14권2호
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• pp.83-92
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• 2016

Purpose - The purpose of this study is to identify the relations among perceived organizational support, career planning, and subjective career success (career satisfaction and job satisfaction). In particular, this study focuses on the mediating effect on the career planning between perceived organization and subjective career success. The target cases are employees of a Korean branch of a global company (A), which operates formal career program to support a career development for employees. Research design, data, and methodology - The data were collected from December, 2014 to March, 2015. 211 out of 300 questionnaires were returned (response rate 70.3%). After the data cleaning, 209 questionnaires were used for the data analysis. These data were analyzed through descriptive statistics, correlation analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The whole process of the data analysis was accomplished using the SPSS 21.0 for windows and the AMOS 21 program. Results - The findings of the study are as follows: First, the better the organizational support is perceived, the higher career satisfaction and job satisfaction is. That is, the employees' career and job satisfaction is higher, when they feel themselves received more supporting. Second, perceived organizational support has a positive impact on employees' career planning. This result means that it is important to support employees in their career development. Third, career planning has a positive impact on career satisfaction, but not on job satisfaction. Lastly, it is verified that career planning has a mediating effect between the perceived organizational support and career satisfaction. Not only has the perception of an organizational support a direct impact on career satisfaction, but also an indirect impact through career planning. However, there is not an indirect relationship through career planning, just an direct relationship between the perception of an organizational support and job satisfaction Conclusions - Based on the findings of this study, the major conclusion of the study was as follows: The study provides theoretical values and practical implications for the fact that the differences of the subjective perception about organizational support exist among employees, and the differences have an impact on their career planning as well as subjective career success. Furthermore, some recommendations for workplace were suggested: The companies should support the career development for employees in organization level. Even though employment instability makes individual workers themselves to be responsible for their own career development, it is an important issue in organizational level that employees' career success could have positive effects on organizational development and success, as well. However, there is a limit in the study that analyzing results cannot be generalized due to the data from a single company. Some recommendations for future research are suggested: First, a comparative study should be conducted with other various companies. Second, a hierarchical analyzing model needs to be applied to substantiate how organizational context influences on subjective career success of employees.