• Title/Summary/Keyword: Perceived Information Security

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A Study on the Factors Affecting the Intention to Use O2O Services (O2O 서비스의 사용의도에 영향을 미치는 요인에 관한 연구)

  • Jeong, Yu Jin;Song, Yong Uk
    • Journal of Information Technology Services
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    • v.15 no.4
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    • pp.125-151
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    • 2016
  • In recent years, O2O (Online to Offline) services get a lot of attention to improve the trust in online shopping and minimize the inconvenience and the cost burden in offline shopping as the number of consumers, who do not show concern about the purchase platform like online or offline, increases. Even though the services have been getting the spotlight as a strong business platform for next generation commerce, there have been only a few studies on the O2O services. The purpose of this research is to investigate the factors which affect the consumer's intention to use location-based O2O services. The study is based on VAM (Value-based Adoption Model) which is able to analyze those factors from the aspects of benefit and sacrifice. We used the partial least squares (PLS) method for empirical analysis, and the result shows that contextual offers, instant connectivity, webrooming and economic efficiency, which fall under the benefit, affect perceived value positively while annoyance and face consciousness, which fall under the sacrifice, do not affect perceived value significantly. In addition, contextual offers and instant connectivity affect trust positively. Location accuracy, which falls under the benefit of location-based O2O service, do not significantly affect perceived value and trust while security risk affects trust and use intention negatively. It appears that trust affects perceived value and use intention positively.

Factors Influencing the Adoption of mHealth Services in Saudi Arabia: A Patient-centered Study

  • Almegbel, Halah;Aloud, Monira
    • International Journal of Computer Science & Network Security
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    • v.21 no.4
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    • pp.313-324
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    • 2021
  • This study empirically investigates the factors influencing the intention to accept mobile technology in Saudi healthcare service delivery using the extended unified theory of acceptance and use of technology model (UTAUT) with perceived reliability and price value. Accordingly, a conceptual model combining behavioral constructs with those linked to the technology acceptance model is developed. This model aims to identify factors that predict patients' acceptance of mobile technology healthcare service delivery. The developed model is examined using responses obtained from a survey on 545 participants receiving healthcare services in Saudi Arabia. Thus, we have conceptualized the developed model and validated seven hypotheses involving key constructs. Results suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, price value, and perceived reliability are direct predictors of user behavior to accept mobile technology in healthcare service delivery. The results provide empirical evidence to the literature on the effect of facilitating conditions and effort expectancy on mobile health (mHealth) adoption. The results show that the COVID-19 pandemic has significantly increased the adoption of mHealth services in Saudi Arabia.

Empirical Investigation of User Behavior for Financial Mydata: The Moderating Effects of Organizational Information Transparency and Data Security Policy (금융마이데이터 사용자 행동에 관한 실증 연구: 기관정보투명성, 데이터 보안정책의 조절효과)

  • Sohn, Chang Yong;Park, Hyun Sun;Kim, Sang Hyun
    • The Journal of Information Systems
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    • v.32 no.3
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    • pp.85-116
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    • 2023
  • Purpose The importance of data as a key resource of the intelligence revolution is being highlighted, among all those phenomena MyData is attracting attention as a key concept by organizations and individuals that eventually leads the data economy. In this regard, this study was started to contribute to the successful settlement and continuous growth of the domestic MyData industry, which has just entered the system. Design/methodology/approach To develop and test all proposed casual relationships within the research model, we used the Value-Attitude-Behavior(VAB) model as a basic framework. A total of 385 copies were used for the final analysis, and for SPSS 25.0, MS-Excel 2016, and AMOS 24.0 to summarize respondent demographic characteristics, measurement model, and structural model. Findings Findings show that all proposed hypotheses were supported with the exception of the moderating effect of organizational information transparency between data controllability and perceived value, and between data controllability and attitude toward MyData service.

A Study on the Influence of the Expectation and Perceived Performance of the Online Science & Technology Information Service Quality on User Satisfaction and Royalty (온라인 과학기술정보 서비스 품질에 대한 기대수준과 성과에 대한 지각수준이 이용자 만족도와 충성도에 미치는 영향)

  • Kim, Wan-Jong;Kim, Hye-Sun;Hyun, Mi-Hwan
    • Journal of the Korean Society for information Management
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    • v.30 no.3
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    • pp.207-228
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    • 2013
  • The purpose of this study is to reveal the influence of the expectation and perceived performance of the online science & technology information service quality on user satisfaction and royalty. To achieve this goal, we use the NDSLQual model to measure the quality of NDSL service. The results were as follows: First, among seven expectation factors, four factors (reliability, convenience, system usability and information quality) had a positive effect on the user satisfaction. Second, while service recovery had a negative effect on the royalty, the other six factors (reliability, convenience, system usability, responsiveness, security and information quality) had a positive effect on the royalty. Third, among seven perceived performance factors, three factors (reliability, convenience and information quality) had a positive effect on the user satisfaction. Fourth, among seven perceived performance factors, three factors (reliability, convenience and information quality) had a positive effect on the royalty. As a result, information quality, reliability and convenience of the expectation and perceived performance are common factors influencing user satisfaction and royalty.

Analysis of related words for each private security service through collection of unstructured data

  • Park, Su-Hyeon;Cho, Cheol-Kyu
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.6
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    • pp.219-224
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    • 2020
  • The purpose of this study is mainly to provide theoretical basis of private security industry by analyzing the perception and flow of private security from the press-released materials according to periodic classification and duties through 'Big Kinds', a website of analyzing news big data. The research method has been changed to structured data to allow an analysis of various scattered unstructured data, and the keywords trend and related words by duties of private security were analyzed in growth period of private security. The perception of private security based on the results of the study was exposed a lot by the media through various crimes, accidents and incidents, and the issues related permanent position. Also, it tended to be perceived as a simple security guard, not recognized as the area of private security, and judging from the high correlation between private security and police, it was recognized not only as a role to assist the police force, but also as a common agent in charge of the public peace. Therefore, it should objectively judge the perception of private security, and through this, it is believed that it should be a foundation for recognizing private security as a main agent responsible for the safety of the nation and maintaining social orders.

Attachment Styles and Social Networks of Mothers of School Children (학동기 자녀를 둔 어머니의 애착양식과 사회관계망)

  • 유계숙
    • Journal of Families and Better Life
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    • v.17 no.2
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    • pp.43-54
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    • 1999
  • This study examined the impact of attachment styles on the size and the level of functions of social networks. 270 mothers of school children responded to the questionnaire and were classified into secure avoidant and anxious attachment groups. Findings indicated that three continuous attachment indexes security avoidance anxiousness and the size and the level of functions of social networks were not affected by mother's age educational level and employment status. However singnificant attachment style effects were obtained for the size and the level of functions of social networks. Secure subjects perceived their husbands closer and more important and listed more nonkin members in their netoworks than anxious subjects. important and listed more nonkin members in their networks than anxious subjects Also secure people perceived receiving more assistance from network members including household tasks money information and advice Secure and anxious subjects reported more emotio al support from networks than avoidant people.

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A Study on Acceptance of Blockchain-Based Genetic Information Platform (블록체인 기반 유전자분석 정보플랫폼의 수용에 대한 연구)

  • In Seon Choi;Dong Chan Park;Doo Hee Chung
    • Information Systems Review
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    • v.23 no.3
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    • pp.97-125
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    • 2021
  • Blockchain is a core technology to solve personal information leakage and data management issues, which are limitations of existing Genomic Sequencing services. Due to continuous cost reduction and deregulation, the market size of Genomic Sequencing has been increasing, also the potential of services is expected to increase when Blockchain's security and connectivity are combined. We created our research model by combining the Technology Acceptance Model (TAM) and the Innovation Resistance Theory also analyzed the factors affecting the acceptance intention and innovation resistance of the Blockchain Based Genomic Sequencing Information Platform. A survey was conducted on 150 potential users of Blockchain and Genomic Sequencing services. The analysis was conducted by setting the four Blockchain variables: Security, transparency, availability, and diversity). Also, we set the Perceived Usefulness, Perceived risk, and Perceived Complexity for Technology Acceptance and Innovation Resistance variables and analyzed the effect of the characteristics of the Blockchain on acceptance intention and innovation resistance through these variables. Through this analysis, key variables that need to be considered important to reduce resistance and increase acceptance intention could be identified. This study presents innovation factors that should be considered in companies preparing a new Blockchain Based Genomic Sequencing Information Platform.

A Study on the Activation of Sharing Cyber-Threat Information among Businesses (기업의 사이버위협정보 공유 활성화에 관한 연구)

  • Seokeon Choe;Jongsub Lee;Geunsun Tak;Joowon Choi
    • KIPS Transactions on Computer and Communication Systems
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    • v.12 no.4
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    • pp.143-156
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    • 2023
  • The domestic threat information sharing system to deal with various security threats in the rapidly changing cyber environment needs to be improved. In this study, to solve these problems and promote the activation of threat information sharing, we derive a research model based on the value-based containment model (VAM) for vital factors in information sharing. After conducting a Ricardian 5-point survey on a total of 204 individuals, the statistical results of the first 151 individuals were analyzed using SPSS and AMOS, and the statistical results of the second 204 individuals were analyzed using R-Studio. As a result, perceivability was found to have a significant impact as a core factor in the activation of cyber threat information sharing (β=0.405, p<0.01), and the hindrance factor was analyzed as innovation resistance (β=-0.152, p<0.01). Microscopically, the obtained results can be applied to factor analysis for activating information sharing of cyber threats by companies in the future, and macroscopically, they can contribute to the foundational development of a national cyber threat response system.

A Study on intent to use AI-enhanced development tools (AI 증강 개발 도구 사용의도에 관한 연구)

  • Hyun Ji Eun;Lee Seung Hwan;Gim Gwang Yong
    • Convergence Security Journal
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    • v.24 no.2
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    • pp.89-104
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    • 2024
  • This study is an empirical study to examine the factors that influence the intention to use artificial intelligence (AI) technology for SW engineering-related tasks, and the purpose of the study is to understand the key factors that influence the use in terms of AI augmentation characteristics and interactive UI/UX characteristics. For this purpose, a survey was conducted among information and communication workers who have experience in using AI-related technologies and the collected data was analyzed. The results of the empirical analysis showed that perceived usefulness was positively influenced by the factors of expertise, interestingness, realism, aesthetics, efficiency, and flexibility, and perceived ease of use was positively influenced by the factors of expertise, interestingness, realism, aesthetics, and flexibility. Variety had no effect on both perceived ease of use and perceived usefulness. Perceived ease of use had a significant effect on perceived immersion, which positively influenced intention to use. These findings are significant in that they provide an academic understanding of the factors that influence the use of AI-enhanced tools in SW engineering-related tasks such as application design, development, testing, and process automation, as well as practical directions for the creators of tools that provide AI-enhanced development services to develop user acquisition strategies.

Cloud-Based Accounting Adoption in Jordanian Financial Sector

  • ELDALABEEH, Abdel Rahman;AL-SHBAIL, Mohannad Obeid;ALMUIET, Mohammad Zayed;BANY BAKER, Mohammad;E'LEIMAT, Dheifallah
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.833-849
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    • 2021
  • Cloud accounting represents a new area of accounting information systems. Past research has often focused on accounting information systems and its antecedents, rather than factors that adopt cloud accounting system. The purpose of this paper is to explain the factors that influence the adoption of cloud accounting in the financial sectors. This paper applied the technology acceptance model (TAM), technology-organization-environment, and the De Lone and Mc Lean model, coupled with proposed factors relevant to cloud accounting. The proposed model was empirically evaluated using survey data from 187 managers (financial managers, IT department managers, audit managers, heads of accounting departments, and head of internal control departments) in Jordanian bank branches. Based on the SEM results, top management support, organizational competency, service quality, system quality, perceived usefulness, and perceived ease of use had a positive relationship with the intention of using cloud accounting. Cloud accounting adoption positively affected cloud accounting usage. This paper contributes to a theoretical understanding of factors that activate the adoption of cloud accounting. For financial firms in general the results enable them to better develop cloud accounting framework. The paper verifies the factors that affect the adoption of cloud accounting and the proposed cloud accounting model.