The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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Empirical Investigation of User Behavior for Financial Mydata: The Moderating Effects of Organizational Information Transparency and Data Security Policy

금융마이데이터 사용자 행동에 관한 실증 연구: 기관정보투명성, 데이터 보안정책의 조절효과

  • 손창용 (경북대학교 경상대학 경영학부) ;
  • 박현선 (경북대학교 지식재산전문인력양성사업단) ;
  • 김상현 (경북대학교 경상대학 경영학부)
  • Received : 2023.08.05
  • Accepted : 2023.08.26
  • Published : 2023.09.30
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Abstract

Purpose The importance of data as a key resource of the intelligence revolution is being highlighted, among all those phenomena MyData is attracting attention as a key concept by organizations and individuals that eventually leads the data economy. In this regard, this study was started to contribute to the successful settlement and continuous growth of the domestic MyData industry, which has just entered the system. Design/methodology/approach To develop and test all proposed casual relationships within the research model, we used the Value-Attitude-Behavior(VAB) model as a basic framework. A total of 385 copies were used for the final analysis, and for SPSS 25.0, MS-Excel 2016, and AMOS 24.0 to summarize respondent demographic characteristics, measurement model, and structural model. Findings Findings show that all proposed hypotheses were supported with the exception of the moderating effect of organizational information transparency between data controllability and perceived value, and between data controllability and attitude toward MyData service.

Keywords

References

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