• Journal of Information Technology Applications and Management
• /
• 제30권6호
• /
• pp.31-52
• /
• 2023

The government's various support policies have helped Korea's SMEs and startups to grow from the beginning to the end, from domestic companies to exporters. In particular, direct business support policies such as financial support, R&D projects, and export support have been effective in helping a large number of entrepreneurs and startup companies to establish themselves in the market and have achieved tangible results every year since the establishment of the Ministry of SMEs and Startups. As such, the government is making significant efforts to create and promote various types of support policies and to help companies utilize them in their business. However, this study aims to analyze the factors that affect the satisfaction of government policies and the achievement of managerial performance from the companies' perspective and to suggest the purpose of government support policies and the direction companies should take. Specifically, this study categorizes entrepreneurial self-efficacy into marketing, innovation, management, risk-taking, and financial management, using the relationship model of self-efficacy and collective efficacy to ultimately lead to practical results for SMEs and startups support policies. It uses perceived firm efficacy as a variable to reveal the influence relationship. In addition, the direct and mediating effects of entrepreneurial self-efficacy and policy satisfaction on managerial performance were analyzed to determine what SMEs and startups support policies should do. The results showed that, first, among the five components of entrepreneurial self-efficacy, innovation, and risk-taking efficacy positively affected perceived firm efficacy. Second, the specific components of entrepreneurial self-efficacy, marketing, and financial management efficacy positively influenced policy satisfaction. Third, we found that perceived firm efficacy positively influenced policy satisfaction and managerial performance, which are factors of SMEs and startups' policy performance. Specifically, perceived firm efficacy positively influenced policy satisfaction managerial performance. Fourth, we found that policy satisfaction positively influenced managerial performance.

• Journal of Information Technology Applications and Management
• /
• 제25권4호
• /
• pp.41-65
• /
• 2018

Corporate Social Responsibility (CSR) activities are important tool in corporate management strategies. However, the way that companies conduct CSR activities might bring different effect on consumers. The purpose of this study is to verify the effect of CSR fit (similarity between the firm's CSR activities and the firm's core products or technologies) on the consumers' evaluation on product performance. In addition to the main effects of CSR fit on perceived product performance, and we also examined how this effect changes when CSR information source and consumer expertise are involved as control variables. Study 1 of this research was conducted with US consumers and study 2 was with Chinese consumers. Experimental results show that consumers' perceive product performance is better when the fit between CSR activities and firm's core products or technologies is low than the fit is high. When CSR information sources are neutral sources, consumers perceive product performance to be better when the fit between the firm's CSR activities and the firm's core products or technologies is low than the fit is high. However when CSR information was delivered by company's source like nadvertisement, such difference disappears. This study also show that the higher the customer's expertise, the better the product performance was perceived for high-fit CSR activities. On the other hand, the lower the consumer's expertise, the better perceived product performance was perceived for low-fit CSR activities.

• 한국경영과학회지
• /
• 제33권2호
• /
• pp.45-73
• /
• 2008

Quality has long been considered as an important factor in creating competitive advantage, and researches on quality have not been limited to off-line products but actively extended to e-services and information goods. However, given the nature of multi-dimensional aspect of quality, the systematic study on the quality of online service is still in its early stage. Especially, studies on the quality of ASP services have been rare in academic and professional journals despite the growth of ASP industry in its size and the rapid expansion in the range of application. In this paper we clarified the multi-dimensional quality aspects of the ASP service using a Garvin's framework (1984) which encompasses the service aspects of Products, and developed a measurement model for ASP service qualify. Then we empirically tested the effects of ASP service quality on user satisfaction and perceived firm performance using the data from 240 Korean small firms with less than 50 employees that had experienced the ASP service. Our results show that there are positive relationships among ASP service quality and personal performance, user satisfaction and perceived firm performance, and that product and service-related aspects of ASP service exert differential effects on performance measures so that the product-related aspects of the ASP service such as performance, features, reliability and conformance are considered to be more important in evaluating benefits from ASP services. Contrary to the approaches In literature where only the quality of online services is evaluated, our results emphasize the importance of differentiating Product and service-related aspects of ASP service and provide a basis for more comprehensive evaluation of ASP service quality.

• 경영과정보연구
• /
• 제38권2호
• /
• pp.119-137
• /
• 2019

본 연구는 기업의 관점에서 산연협력주체인 기업과 출연(연)간의 관계특성에 영향을 미치는 요인을 분석하고, 이러한 산연협력주체간 관계특성이 산연협력성과에 미치는 영향을 분석하는데 목적을 두고 있다. 기존 산학연협력에 관한 연구에 기초하여 산연협력주체간 관계특성에 영향을 미치는 요인으로 기업의 산연협력의지, 기업의 연구개발능력 및 기업의 지각된 출연(연)역량을 선정하였고, 이들 요인과 산연협력주체 간 관계특성 및 산연협력성과간의 관계를 가설로 설정하였다. 기업의 산연협력의지, 기업의 연구개발능력, 기업의 지각된 출연(연)역량, 산연협력주체간 관계특성 및 산연협력성과로 설정된 연구모형을 검정하기 위하여 산연협력기업을 대상으로 설문조사를 수행하였으며, 116개의 기업으로부터 응답을 받았다. 이 자료를 기초로 PLS-MGA를 활용하여 연구모형을 검정하였다. 실증분석 결과에서 기업의 산연협력의지, 기업의 연구개발능력 및 기업의 지각된 출연(연)역량은 산연협력주체간 관계특성에 정의 영향을 미치고, 산연협력주체간 관계특성은 기업의 산연협력성과에 정의 영향을 미치는 것으로 나타났다. 또한 기업의 연구개발능력과 기업의 지각된 출연(연)역량은 기업의 산연협력성과에 직접적으로 정의 영향을 미치는 것으로 나타났다. 이러한 결과는 기업의 산연협력성과를 높이는데 정책적 및 실무적 시사점을 제공한다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제29권2호
• /
• pp.1-26
• /
• 2020

Purpose This study empirically investigates the impact of information technology(IT) investments on the financial and non-financial performance of a manufacturing firm. We examined the interaction effects of IT investments and strategic applications levels of information systems(IS). This study also demonstrated the three-way interaction effects of IT investments, levels of IS strategic applications, and perceived environmental uncertainty(PEU). Design/methodology/approach For this study, empirical data were collected from 98 manufacturing firms with the structured questionnaires. The data were analyzed with multiple regression models, and partial derivatives were utilized to identify the directions of the impact. Findings From the empirical results, it was found that when both the levels of IS strategic applications and the degrees of IT investments are high, the ratios of the costs of goods sold to total sales(RCGS) and the labor costs to total sales(RLCS) are decreased, as it were, the performance of a firm is improved. However, it was observed that when the levels of strategic IS are low, the high degrees of IT investments do not contribute to the improvement of a performance. The results showed that when the levels of strategic IS are high, the high degrees of IT investments incur the high RSAE not low RSAE. When PEU is considered, the empirical results showed that under the low degrees of PEU, the IT investments under high levels of strategic IS applications (strategic IT investments) improve the performance, as it were, low RCGS, and high degrees of perceived financial and non-financial performance. However, under high PEU, it was observed that high degrees of strategic IT investments do not increase the performance. When PEU is high, the strategic IT investments reduce RSAE, and under low PEU, RSAE is increased.

• 한국콘텐츠학회논문지
• /
• 제16권9호
• /
• pp.523-530
• /
• 2016

본 연구는 직무만족, 이직의도 및 보상시스템에 관련된 선행연구를 포괄적으로 고찰하여 향후 연구를 위한 이론적 시사점의 도출을 목적으로 하였다. 연구의 목적을 달성하기 위해, 보상시스템과 성과와의 관계를 분석한 선행연구를 체계적으로 논의하였다. 선행연구의 분석결과, 기업이 구성원에게 제공하는 내적 외적 보상은 직무만족과 긍정적인 관계, 이직의도와는 부정적인 관계가 있음이 확인되었다. 구성원이 지각하는 보상의 공정성은 직무만족에 긍정적, 이직의도에는 부정적인 영향을 미치는 것으로 제시되었다. 특히 보상의 공정성은 기업의 보상시스템과 성과와의 관계에서 매개적인 역할을 한다는 사실이 다수의 선행연구를 통해서 파악되었다. 본 연구에서는 선행연구의 리뷰를 바탕으로 보상시스템과 성과와의 관계에 관련된 명제를 제시하였으며, 후속연구를 위해 이론적 차원에서 관련 연구 영역의 방향성을 제시하였다.

• Asia pacific journal of information systems
• /
• 제14권1호
• /
• pp.23-41
• /
• 2004

This paper proposes an empirical evidence about contextual factors which determine perceived business performances of small firms resulted from IT investment. In this paper, small firms are defined as firms of which total employees are below fifty. These small firms account for 95% of total number of private companies in Korea. We used a perceived IT performance model based on Balanced Scorecard framework to evaluate IT performance of small firms. And data were collected by Web and e-mail survey method with multiple screening. Statistical results show that business performance of small firms are differentiated in terms of firm size, location, longevity, age of owner, education level of owner, while industry sector, profitability, sex of owner don't make significant differences.

• 산경연구논집
• /
• 제10권6호
• /
• pp.7-17
• /
• 2019

Purpose - The purpose of this study is to explore how advertising for multilevel marketing brands affect the salesperson's activity including customer-salesperson interactivity, work attitude, and perceived and actual performance after the campaign. Research Design, data, and methodology - This study collects experimental data, survey data, and actual sales data and applies statistical analyses such as factor analysis, t-tests, and a structural equation model. Results - The results show that advertising campaign can enhance a salesperson's selling activities and provide wide managerial implications to a multilevel marketing firm by filling the gaps for the field of advertising research. Conclusions - Managerial implications include: i) multilevel marketing firms should consider advertising campaigns as a means of changing customer responses because advertising plays a significant role in increasing familiarity with, and knowledge of, attitudes toward the brand, which also helps salespeople interact with customers; ii) multilevel marketing firms should consider brand advertising as a means to support the sales activities of salespeople including sales effectiveness, work attitudes, and perceived performance, and iii) multilevel marketing firms should consider brand advertising as a means to enhance a salesperson's pride and motivation for selling their brand, which will lead to improved sales performances.

• 경영과학
• /
• 제30권1호
• /
• pp.149-165
• /
• 2013

This study empirically investigated the changes of performance evaluation systems under the environment of supply-chain e-commerce. The objectives of e-commerce include obtaining financial profit, internal innovation through processes integration, learning with information flow, and customer satisfaction through quick response. These objectives are generally consistent with the four evaluation measures of balanced scorecard(BSC). This study, first, demonstrated that perceived environmental uncertainty(PEU) has a significant effect on the adoptions of e-commerce and BSC, and severe competition positively influences the use of e-commerce. With cluster analysis and subgroup analysis, we also showed that under the high adoption levels of e-commerce, the high utilization of BSC can improve the supply-chain performance of a firm. In addition, it was found that the use of e-commerce indirectly and significantly affects supply-chain performance through inter-organizational information flow, and the supply-chain performance of a firm leads to the improvement of organizational performance.

• 한국IT서비스학회지
• /
• 제5권1호
• /
• pp.35-46
• /
• 2006

In recent years, academic scholars and practitioners have given increasing attention to the importance of strategic performance measurement systems including both financial and non-financial performance metrics. The Balanced Scorecard (BSC) is known as integrated performance management framework that helps an enterprise to translate strategic objectives into relevant performance within an organization. While the current literatures and management articles offer BSC design and implementation. there are few reports of detailed validation of using the rationalized sets of CSF (Critical Success Factors) and KPI (Key Performance Indicators) for the Korean construction industry. This paper first propose the perceived sets of CSF/KPI using current literatures and validate with a major construction company's executives and senior managers in Korea. The paper then examines whether the perceived sets of CSF/KPI have co-relationships with the firm performances. The results of the research contribute in heightening of competitiveness of the Korean construction companies in strategic and performance management.