1 |
Friestad, M. and Wright P., "The Persuasion Knowledge Model: How People Cope With Persuasion Attempts", Journal of Consumer Research, Vol. 21, No. 1, 1994, pp. 1-31.
DOI
|
2 |
Gurhan-Canli, Z. and Batra, R., "When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk", Journal of Marketing Research, Vol. 41, No. 2, 2004, pp. 197-205.
DOI
|
3 |
Heider, F., The Psychology of Interpersonal Relations, Psychology Press, 2013.
|
4 |
Hong, J. and Sternthal, B. "The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments", Journal of Marketing Research, Vol. 47, No. 2, 2010, pp. 301-311.
DOI
|
5 |
Hwang, S. H., "The Relationship of Brand Awareness, Happiness, Identity, and Brand Loyalty: A Study on Chinese Tourists in Korea", Proceedings, Korea Tourism Services Research Academy Conference, 2016, pp. 111-125.
|
6 |
Hyun, S. S., Kim, W., and Lee, M. J., "The Impact of Advertising on Patrons'Emotional Responses, Perceived Value, and Behavioral Intentions in the Chain Restaurant Industry: The Moderating Role of Advertising-Induced Arousal", International Journal of Hospitality Management, Vol. 30, No. 3, 2011, pp. 689-700.
DOI
|
7 |
John, D. R., Loken, B., and Joiner, C., "The Negative Impact of Extensions: Can Flagship Products be Diluted?", The Journal of Marketing, Vol. 62, No. 1, 1998, pp. 19-32.
DOI
|
8 |
Keller, K. L. and Aaker, D. A., "The Impact of Corporate Marketing on a Company's Brand Extensions", Corporate Reputation Review, Vol. 1, No. 4, 1998, pp. 356-378.
DOI
|
9 |
Ko, D., "Corporate Social Responsibility: Current Trend of International Discussion and our Reaction", Issue Paper 2006-198, Korea Institute For Industrial Economy and Trade, 2006, pp. 1-65,
|
10 |
Koschate-Fischer, N., Stefan, I. V., and Hoyer, W. D., "Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects", Journal of Marketing Research, Vol. 49, No. 6, 2012, pp. 910-927.
DOI
|
11 |
Kotler, P. and Lee, N., "Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, "Corporate Social Marketing" Leads the Pack", Social Marketing Quarterly, Vol. 11, No. 3-4, 2005, pp. 92-103.
|
12 |
Lee, H. S., Park, J. E., and Youn, N. R., "Moderating Effects of Psychological Distance and Product Knowledge on the Price-Quality Relationship", Journal of Korean Marketing Association, Vol. 29, No. 1, 2014, pp. 197-224.
|
13 |
Lewandowsky, S. and Kirsner, K., "Knowledge Partitioning: Context-Dependent Use of Expertise", Memory & Cognition, Vol. 28, No. 2, 2000, pp. 295-305.
DOI
|
14 |
Luchs, M. G., Naylor, R. W., Irwin, J. R. and Raghunathan, R., "The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference", Journal of Marketing, Vol. 74, No. 5, 2010, pp. 18-31.
DOI
|
15 |
Maheswaran, D., "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations", Journal of Consumer Research, Vol. 21, No. 2, 1994, pp. 354-365.
DOI
|
16 |
Menon, S. and Kahn, B. E., "Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?", Journal of Consumer Psychology, Vol. 13, No. 3, 2003, pp. 316-327.
DOI
|
17 |
Nan, X. and Heo, K., "Consumer Responses to Corporate Social Responsibility(CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing", Journal of Advertising, Vol. 36, No. 2, 2007, pp. 63-74.
|
18 |
Newman, G. E., Gorlin, M. and Dhar, R., "When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements", The Journal of Consumer Research, Vol. 41, No. 3, 2014, pp. 823-839.
DOI
|
19 |
Nickerson, C., Schwarz, N., Diener, E., and Kahneman, D., "Zeroing in on the Dark Side of the American Dream: A Closer Look at the Negative Consequences of the Goal for Financial Success", Psychological Science, Vol. 14, No. 6, 2003, pp. 531-536.
DOI
|
20 |
Oliver, C., "Strategic Responses to Institutional Processes", Academy of Management Review, Vol. 16, No. 1, 1991, pp. 145-179.
DOI
|
21 |
Park, C. W., Gardner, M. P., and Thukral, V. K., "Self-Perceived Knowledge: Some Effects on Information Processing for A Choice Task", The American Journal of Psychology, Vol. 101, No. 3, 1988, pp. 401-424.
DOI
|
22 |
Peloza, J. and Shang, J., "How Can Corporate Social Responsibility Activities Create Value for Stakeholders? A Systematic Review", Journal of the Academy of Marketing Science, Vol. 39, No. 1, 2011, pp. 117-135.
DOI
|
23 |
Petty, R. E. and Cacioppo, J. T., "The Elaboration Likelihood Model of Persuasion", Advances in Experimental Social Psychology, Vol. 19, 1986, pp. 123-205.
|
24 |
Rifon, N. J., Choi, S. M., Trimble, C. S., and Li, H., "Congruence Effects in Sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive", Journal of Advertising, Vol. 33, No. 1, 2004, pp. 30-42.
|
25 |
Sen, S. and Bhattacharya, C. B., "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility", Journal of Marketing Research, Vol. 38, No. 2, 2001, pp. 225-243.
DOI
|
26 |
Sen, S., Du, S., and Bhattacharya, C. B., "Corporate Social Responsibility: A Consumer Psychology Perspective", Current Opinion in Psychology, Vol. 10, 2016, pp. 70-75.
|
27 |
Sohn, Y. S., Han, J. K., and Lee, S. H., "Communication Strategies for Enhancing Perceived Fit in the CSR Sponsorship Context", International Journal of Advertising, Vol. 31, No. 1, 2012, pp. 133-146.
DOI
|
28 |
Simonin, B. L. and Ruth, J. A., "Is A Company Knownby the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes", Journal of Marketing Research, Vol. 35, No. 1, 1998, pp. 30-42.
DOI
|
29 |
Speed, R. and Thompson, P., "Determinants of Sports Sponsorship Response", Journal of the Academy of Marketing Science, Vol. 28, No. 2, 2000, pp. 226-238.
DOI
|
30 |
Aaker, D., "Brand Extensions: The Good, the Bad, and the Ugly", MIT Sloan Management Review, Vol. 31, No. 4, 1990, pp. 47-56.
|
31 |
Aaker, J., Vohs, K. D. and Mogilner, C., "Nonprofits Are Seen as Warm and For-Profits as Competent : Firm Stereotypes Matter", Journal of Consumer Research, Vol. 37, No. 2, 2010, pp. 224-237.
DOI
|
32 |
Alba, J. W. and Hutchinson, J. W., "Dimensions of Consumer Expertise", Journal of Consumer Research, Vol. 13, No. 4, 1987, pp. 411-454.
DOI
|
33 |
Skard, S. and Thorbjornsen, H., "Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility", Journal of Business Ethics, Vol. 124, No. 1, 2014, pp. 149-160.
DOI
|
34 |
Spiller, S. A., Fitzsimons, J. G., Lynch, G. J., and McClelland, G. H., "Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression", Journal of Marketing Research, Vol. 50, No. 2, 2013, pp. 277-288.
DOI
|
35 |
Suchman, M., "Managing Legitimacy: Strategic and Institutional Approaches", Academy of Management Review, Vol. 20 No. 3, 1995, pp. 571-611.
DOI
|
36 |
Szykman, L. R., Bloom, P. N., and Blazing, J., "Does Corporate Sponsorship of a Socially-Oriented Message Make A Difference? An Investigation of the Effects of Sponsorship Identity on Responses to An Anti-Drinking and Driving Message", Journal of Consumer Psychology, Vol. 14, No. 1-2, 2004, pp. 13-20.
DOI
|
37 |
Till, B. D. and Busler, M., "The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs", Journal of Advertising, Vol. 29, No. 3, 2000, pp. 1-13.
|
38 |
The Federation of Korean Industries, Corporate Community Relations White Book, 2016, The Federation of Korean Industries, 2016.
|
39 |
Vanhamme, J. and Grobben, B., "Too good to be true! The Effectiveness of CSR History in Countering Negative Publicity", Journal of Business Ethics, Vol. 85, 2009, pp. 273-283.
|
40 |
Wagner, T., Lutz, R. J., and Weitz, B. A., "Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions", Journal of Marketing, Vol. 73, No. 6, 2009, pp. 77-91.
DOI
|
41 |
Yoon, Y., Gurhan-Canli, Z., and Schwarz, N., "The Effect of Corporate Social Responsibility (CSR) Activities on Companies with Bad Reputations", Journal of Consumer Psychology, Vol. 16, No. 4, 2006, pp. 377-390.
|
42 |
Alcaniz, E. B., Caceres, R. C. and Perez, R. C., "Alliances between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image", Journal of Business Ethics, Vol. 96, No. 2, 2010, pp. 169-186.
DOI
|
43 |
Bae, J. Y., "The Effects of Personal and CSR Communication attributes on CSR Evaluation: Focusing on Individuals' Benefit Perception, Prior Attitude toward CSR, and Source Affiliation Type", The Korean Journal of Advertising, Vol. 26, No. 6, 2015, pp. 67-94.
DOI
|
44 |
Becker-Olsen, K. L., Cudmore, B. A. and Hill, R. P., "The Impact of Perceived Corporate Social Responsibility on Consumer Behavior", Journal of Business Research, Vol. 59, No. 1, 2006, pp. 46-53.
DOI
|
45 |
Berner, R., "Smarter Corporate Giving", Business-Week, 2005, pp. 68-76.
|
46 |
Bloom, P. N., Hoeffler, S., Keller, K. L., and Meza, C. E. B., "How Social-Cause Marketing Affects Consumer Perceptions", MIT Sloan Management Review, Vol. 47, No. 2, 2006, p. 49.
|
47 |
Bowen, H. R., Social Responsibilities of the Businessman, No. 3, Harper, 1953.
|
48 |
Brown, T. J. and Dacin, P. A., "The Company and the Product: Corporate Associations and Consumer Product Responses", The Journal of Marketing, 1997, pp. 68-84.
|
49 |
Byun, S. M., Kim, J. H., and Nam, I. W., "Long Term Effect of Corporate Social Responsibility Activities on Firm Value Accounting for Marketing and Industry Factors", Korean Management Review, Vol. 42, No. 5, 2013, pp. 1289-1313.
|
50 |
Callison, C., "Do PR Practitioners Have a PR Problem?: The Effect of Associating a Source with Public Relations and Client-Negative News on Audience Perception of Credibility", Journal of Public Relations Research, Vol. 13, No. 3, 2001, pp. 219-234.
DOI
|
51 |
Carroll, A. B., "A Three-Dimensional Conceptual Model of Corporate Performance", Academy of Management Review, Vol. 4, No. 4, 1979, pp. 497-505.
DOI
|
52 |
Chen, R., Su, S., and He, F., "Does Cause Congruence Affect How Different Corporate Associations Influence Consumer Responses to Cause-Related Marketing?", Australian Journal of Management, Vol. 39, No. 2, 2014, pp. 191-206.
DOI
|
53 |
Chernev, A. and Blair, S., "Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility", The Journal of Consumer Research, Vol. 41, No. 6, 2015, pp. 1412-1425.
|
54 |
Chernev, A. and Carpenter, G. S., "The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences", Journal of Marketing Research, Vol. 38, No. 3, 2001, pp. 349-361.
DOI
|
55 |
Chi, M., "Self-explaining Expository Texts: The Dual Processes of Generating Inferences and Repairing Mental Models", Advances in Instructional Psychology, Vol. 5, 2000, pp. 161-238.
|
56 |
Chiu, S. C. and Sharfman, M., "Legitimacy, Visibility, and the Antecedents of Corporate Social Performance: An Investigation of the Instrumental Perspective", Journal of Management, Vol. 37, No. 6, 2011, pp. 1558-1585.
DOI
|
57 |
Dagger, T. S. and Sweeney, J. C., "Service Quality Attribute Weights: How do Novice and Longer-Term Customers Construct Service Quality Perceptions?", Journal of Service Research, Vol. 10, No. 1, 2007, pp. 22-42.
DOI
|
58 |
Dagger, T. S. and O'Brien, T. K., "Does Experience Matter? Differences in Relationship Benefits, Satisfaction, Trust, Commitment and Loyalty for Novice and Experienced Service Users", European Journal of Marketing, Vol. 44, No. 9/10, 2010, pp. 1528-1552.
|
59 |
DaSilva, A., The 2004 Cone Corporate Citizenship Study, Boston: Cone Communications, 2004.
|
60 |
Dawkins, J., "Corporate Responsibility: The Communication Challenge", Journal of Communication Management, Vol. 9, No. 2, 2005, pp. 108-119.
DOI
|
61 |
De Jong, M. D. and van der Meer, M., "How Does it Fit? Exploring the Congruence between Organizations and Their Corporate Social Responsibility (CSR) Activities", Journal of Business Ethics, Vol. 143, No. 1, 2017, pp. 71-83.
DOI
|
62 |
Do, K. S. and Lee, H. H., "Effects of Giving Prompts and Asking for Self-Explanation Depend on the Students' Need for Cognition", Korean Journal of Cognitive Science, Vol. 23, No. 2, 2012, pp. 185-204.
|
63 |
Du, S., Bhattacharya, C. B., and Sen, S., "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier", Management Science, Vol. 57, No. 9, 2011, pp. 1528-1545.
DOI
|
64 |
Du, S., Bhattacharya, C. B., and Sen, S., "Reaping Relational Rewards from Corporate Social Responsibility: The Role of Competitive Positioning", International Journal of Research in Marketing, Vol. 24, No. 3, 2007, pp. 224-241.
DOI
|
65 |
Du, S., Bhattacharya, C. B., and Sen, S., "Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication", International Journal of Management Reviews, Vol. 12, No. 1, 2010, pp. 8-19.
DOI
|
66 |
Eisingerich, A. B., Rubera, G., Seifert, M., and Bhardwaj, G., "Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information", Journal of Service Research, Vol. 14, No. 1, 2011, pp. 60-75.
DOI
|
67 |
Ellen, P. S., Mohr, L. A., and Webb, D. J., "Charitable Programs and the Retailer: Do They Mix?", Journal of Retailing, Vol. 76, No. 3, 2000, pp. 393-406.
DOI
|
68 |
Forehand, M. R. and Grier, S., "When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism", Journal of Consumer Psychology, Vol. 13, No. 3, 2003, pp. 349-356.
DOI
|