• Asia Marketing Journal
• /
• 제17권3호
• /
• pp.1-31
• /
• 2015

The present research examined the interesting but less attended effects of pride- and surprise-tagged money on consumers' spending decisions. Focusing on the unexpected money received in their daily life, we explored recipient's judgments and responses toward pride-tagged money versus surprise-tagged, and identified differences in types of recipient's consumption and spending behaviors between the pride- tagged money and the surprise-tagged money. Consumers tend to use the money associated with pride (vs. surprise) to reward their invested effort; as a result, they were more likely to buy a personal gift. Moreover, in the context of self-gift, consumers with pride-tagged money have showed a bigger positive difference between the intent to buy individual self-expressive products and the intent to buy social self-expressive products than those with surprise-tagged money. And the receipt of pride-tagged money activates motivation to express one's individual self. Consumers who have received a sum of extra money tend to add the money into the current spendable income account and broaden the array of product category. And consumers with high arousal level of surprise triggered by receiving a sum of unpredictable money because of good luck show a smaller difference between the intent to buy individual self-expressive product and the intent to buy social self-expressive product than those with low level arousal in pride. Therefore, marketers should advertise their products in the respects of individual self-expression when their customers have pride-tagged money, and should advertise their products in the respects of social self-identity when they have surprise-tagged money by winning a large sum of unpredicted money like lottery winning.

• 아태비즈니스연구
• /
• 제10권3호
• /
• pp.95-112
• /
• 2019

It is important for the Startup team to enhance their employee's work & life balance in recent ages. this study is to research the effect of work & life balance on organizational pride, job satisfaction and performance. Also, we explore how the organizational climate which compose with autonomy, leader's support and trust affects work & life balance. This study analyzed the path effect with PLS method using data from 151 Startup teams. The results of analysis are as follows. First, it was confirmed that supervisor's support, trust of team climate positively influence work & life balance but autonomy is not confirmed to have the relationship with work & life balance. Second, work & life balance have a positive effect on organizational pride and job satisfaction. In addition, this study shows that organizational pride and job satisfaction have the relationship between work & life balance and team performance. Also, Startup team managing the work & life balance will get better performance and retain the competition.

• 동아시아경상학회지
• /
• 제5권3호
• /
• pp.48-63
• /
• 2017

Purpose - The objective of this research is to investigate not only the effect of a company creating shared value (CSV) influencing consumers' emotions that lead to prosocial consumer behavior but also the moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Research design, data, methodology - The 9 hypotheses presenting the relationship among CSV, consumer's emotion and prosocial consumer behavior were proposed and tested in this study. Research data were collected from the surveying of 350 respondents over 20 years and the 340 samples were used to test the proposed hypotheses. SPSS 20.0 and AMOS 20.0 were used for statistical analysis such as reliability test, validity test and path analysis. Results - The results show that the economic or social value of corporate CSV activities affects positively consumer's gratitude or pride except for the relationship between social value of CSV and consumer's pride. The results also show that gratitude or pride of consumers affects positively consumers' prosocial behavior. We also found that there is a moderating effect of Companies' authenticity in the causal relationship between economic or social value of CSV and either gratitude or pride of consumers. Conclusions - Company's activities in creating shared value influences consumer emotions and pride, and although these activities induce gratitude, this does not apply to pride. In addition, when these shared value activities influence consumer emotions, the authenticity of the company has shown to have a moderating effect.

• 대한가정학회지
• /
• 제42권11호
• /
• pp.17-30
• /
• 2004

The purpose of this study was to explore the normative expectations of positive emotions such as happiness and pride in Korean culture by analyzing the children's textbooks in the Chosen Dynasty period. The method of this study was document analysis and the materials for analysis were 'Dongmongsensp', 'Gyukmongyogyul', 'Myungimbogam', and 'Sohak', that were the textbooks for children's education and invoked the ethics of individual life based on Confucianism. The analysis was focused on the antecedent events, emotional consequences, and emotional regulation in the emotional process of happiness and pride. According to the analysis, happiness was caused by the accomplishment of cultural tasks such as supporting parents, observing laws, being moderate, improving oneself with reading good books, and modeling good deeds, as well as parents' love, which had desirable consequences. Hence, the emotional regulation was to enhance happiness, but far as immoderate experience of happiness, the regulatory rule was expected to suppress it. Also, the antecedents of pride were those demonstrating to have power or occupying a high social position, and the consequences of pride led to self-destruction, and pride was therefore not allowed to be expressed. Consequently, happiness was enhanced because it motivated individuals to accomplish cultural tasks of interdependence, whereas pride was inhibited because it tended to disengage self from social connectedness.

• 한국가스학회지
• /
• 제28권2호
• /
• pp.56-65
• /
• 2024

본 연구는 탄소중립을 위해 노력하는 가스 관련 에너지 기업(기관)의 ESG 활동이 종업원의 조직 자부심과 조직 신뢰를 통해 직무성과에 미치는 영향을 분석하기 위한 목적으로 진행되었다. 345명의 가스 관련 공공기관과 민간기업에 종사하는 직원의 설문 결과를 Smart PLS 4.0을 사용하여 분석하였으며, 연구모형과 가설을 설정한 후 검증하였다. 검증 결과 환경(E) 활동과 관련한 ESG 활동은 조직 자부심과 조직 신뢰에 영향을 미치지 않았으나, 사회(S) 활동과 지배구조(G) 활동은 조직 자부심과 조직 신뢰에 유의한 영향을 미치는 것으로 나타났으며, 조직 자부심과 조직 신뢰는 직무성과에 영향을 미치는 것으로 나타났다. 특히 ESG 조직구성원의 조직 자부심이 높을수록 조직신뢰가 직무성과에 미치는 영향이 높은 것을 확인하였다. 본 연구는 가스 관련 에너지 기업(기관)의 ESG 활동과 관련하여 발전적 방향을 제시하고자 한다.

• 통상정보연구
• /
• 제14권2호
• /
• pp.411-443
• /
• 2012

정보통신기술의 급속한 발전, 자유무역협정(Free Trade Agreement)의 심화 확산, 글로벌 아웃소싱의 확대 등으로 요약할 수 있는 중소기업의 경영환경 변화는 산학 협력 또는 산학관 협력의 여러 가지 측면에서 많은 변화를 가져오고 있다. 이러한 새로운 산학관 협력은 기존 연구개발 및 이론 연구중심의 협력에서 벗어나 지역기업 제품의 실용화 및 상품화를 목표로 실무 능력과 전문성이 강화된 현장 및 실습 중심의 협력 모델로 추진되고 있다. 기존의 산학관 모델과 비교하여 첫째, 기존의 중소기업 지원 시스템은 중앙정부 및 중소기업관련 유관기관 중심의 하향식 중소기업 지원 체제이나 새로운 모델에서는 선택과 집중을 통한 선도 기업군에 대한 실질적인 맞춤형 지원을 통한 성과 확산을 기대할 수 있다. 둘째, 기존의 산업기술 개발, 인력 교육, 교류 위주의 산학관 협력 모델에서 벗어나 글로벌비즈니스 역량 강화와 해외시장 개척활동 지원이라는 다소 새롭고 실질적인 역할 분담 및 성과 측정이 가능한 모델 구축이 가능하다. 본 연구에서는 새로운 산학관 협력 모델인 '경북PRIDE상품 육성사업' 추진 내용을 고찰하고 '경북 PRIDE상품 육성사업' 지원 기업을 대상으로 '경북PRIDE상품 육성사업' 효과성을 연구방법론을 통해 측정하고자 한다. 경북PRIDE상품은 수요자 중심의 체계적 전담 지원, 전문화된 지식공유와 연계기능, 차별화된 산학관 협력 사업 추진으로 나타낼 수 있다.

• 대한간호학회지
• /
• 제50권2호
• /
• pp.228-241
• /
• 2020

Purpose: The purpose of this study was to develop an instrument to assess nursing professional pride. Methods: Fifty-six preliminary items were identified through literature review and focus group interview of nurses working in a hospital. Of these, 45 preliminary instruments were completed over 0.80 of content validity index. To verify the reliability and validity of the preliminary instrument, data were collected from 294 nurses. The data were analyzed using factor analysis and multidimensional scaling analysis. Results: From the factor analysis, 27 significant items were divided into 5 subscales. These subscales were as follows: feeling of vocation, role satisfaction, role of problem solver, self-achievement, and willingness to stay. The nursing professional pride also established criterion-related validity, discriminant validity, and group validity. Cronbach's α of the instrument was .92, and the subscales ranged from .74 to .85. Conclusion: The developed scale for nursing professional pride shows validity and reliability. The significance of this study is the development of an instrument capable of measuring nursing professional pride. To verify the relevance of this instrument, conducting comparative studies is suggested.

• 한국콘텐츠학회논문지
• /
• 제8권5호
• /
• pp.215-223
• /
• 2008

본 연구는 세무공무원들을 대상으로 세무업무의 전문분야의 특성상 전문인으로서의 자긍심과 외부이미지 그리고 조직 동일시가 조직몰입에 어떤 영향을 미치는지를 실증적으로 검증한 연구이다. 검증결과, 자긍심과 외부이미지 그리고 조직 동일시에 대한 만족도가 높을수록 조직몰입도가 높아진다는 것을 알 수 있었다. 높아져가는 국민들의 세금에 대한 관심과 시대적인 요구에 적극적으로 부응하기 위해서는 세무전문인으로서의 자긍심과 세무행정의 외부이미지 제고를 위한 본질적이고 실질적인 노력이 필요하다. 그리고 조직이 효과적으로 기능하기 위해 조직 구성원간에 조직 동일시를 일으킬 수 있도록 하여 조직몰입을 증대시킨다면 조직성과의 향상을 가져올 수 있을 것으로 판단된다.

• 근관절건강학회지
• /
• 제30권1호
• /
• pp.15-24
• /
• 2023

Purpose: This study examined the mediating effect of the individualism-collectivism tendency of hospital nurses on the impact of their generation on professional pride and organizational commitment. Methods: 163 nurses participated in the study. One-way analysis of variance (ANOVA) and SPSS' Process Macro Model 4 was used to examine the relationships. Results: No intergenerational differences in individualistic propensity were observed, while collectivist propensity was higher in X-generation than Z-generation. Further, X-generation showed higher professional pride and organizational commitment than Y- and Z-generation. Notably, collectivistic (individualistic) tendency had (did not have) a mediating effect on the influence of generation on professional pride and organizational commitment. Conclusion: This study provided empirical evidence on the antecedent factors for forming collectivistic organizational culture in nursing organizations by demonstrating the mediating effect of collectivism propensity on professional pride and organizational commitment according to hospital nurses' generations nurses.

• 유통과학연구
• /
• 제14권9호
• /
• pp.73-83
• /
• 2016

Purpose - Previous studies have not paid attention to global self-corporate brand congruity and affective approach from the viewpoint of global self. This study explored an inducement of gratitude that, under the circumstance of corporate association, consumers feel toward corporate's responsible activities, pride related to corporate's ability, and global self congruity. Current researches also have examined positive behavior effects of global self-corporate brand congruity and the feelings on corporate products. Research design, data, and methodology - This research theoretically reviewed that corporate ability and social responsibility association would influence global self-corporate brand congruity, that corporate ability association could induce consumers' sense of pride, and that social responsibility association might induce gratitude. This study, furthermore, examined theoretically whether global self-corporate brand congruity, pride and gratitude could make consumers behave positively toward corporate products, and developed hypotheses. For the empirical analysis with the questionnaires, 231 employees and common people completed the questionnaires, and structural equation model of AMOS 18.0 was used. Results - From the empirical analysis, the outcomes are as followings. First, corporate ability association makes consumers feel proud. Second, corporate social responsible association makes consumers feel grateful. Third, both corporate ability association and social responsibility association let consumers be aware of global self-corporate brand congruity. Fourth, being conscious of each of pride, gratitude and global self-corporate brand congruity prompts consumers to behave positively toward corporate products. Fifth, mediation effects of pride and the congruity in the roles of corporate ability association on the positive behavior, and those of gratitude and the congruity in the roles of corporate social responsible association on the positive behavior are identified. Conclusions - Based on the results, it can be said that a marketing manager should endeavor to make consumers associate the corporate ability and social responsibility. However, the degree of consumers' feelings such as pride and gratitude can differ according to their cultural backgrounds. It is, therefore, needed to be explored by the types of feelings that can be caused more from the difference in cultural backgrounds by corporate association, and to be investigated differently and positively with behavioral effects on the corporate's products between the types.