• 지식경영연구
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• 제19권4호
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• pp.1-17
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• 2018

Hotel consumers tend to rely on online reviews to reduce the risk to hotel products when they book hotel rooms because hotel products are high-risk products due to their intangibility. However, the development of ICT has caused information load, and it is an important issue to be perceived as useful information to consumer because a large amount of information complicates the decision making process of consumers. Drawn from Heuristic-Systematic Model(HSM), the present study explored the role of heuristic and systematic cues composing an online review influencing consumers' perception of hotel online reviews. More specifically, this study identified reviewers' identity, level of the reviewer, review star ratings, and attached hotel photo as heuristic cue, while review length, cognitive level of review and negativity in review as systematic cues. The binary logistic regression was adopted for analysis. This study found that only systematic cues of online review were found to affect the usefulness of it. Moreover, we preceded further study examining the moderating effect of seasonality in the relationships between systematic cues and usefulness.

• International Journal of Advanced Culture Technology
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• 제11권3호
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• pp.18-25
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• 2023

The COVID-19 pandemic has had a significant impact on the educational landscape for students across the globe, leading to a shift towards long-term online learning. This study aims to examine the changes in the health status of college and university students before and after the transition to online classes. We conducted a survey questionnaire among 200 students enrolled at K University in Gangwon-do, including participants from both the Department of Visual Optics and the Department of Physical Therapy. The survey employed a 5-point Likert scale to evaluate a range of health-related factors, including physical and mental well-being, alterations in lifestyle, and academic performance. Both male and female students experienced a decline in physical strength and exercise during the online class period, while mental health and overall happiness showed improvement, particularly among female students. Notable shifts in lifestyle emerged, including an increased usage of electronic devices and enhanced familial connections. The study also shed light on intriguing trends related to academic accomplishments and adherence to official quarantine guidelines. In sum, the findings of this study offer valuable foundational information for the maintenance of students' well-being during online learning, as well as the development of effective strategies for online education in future academic settings.

• 디지털산업정보학회논문지
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• 제19권1호
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• pp.13-21
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• 2023

This study was conducted with students who participated in an online extracurricular after COVID-19 in order to analyze the effects of college students' learning strategy, learning attitude, and achievement motivation on satisfaction. After participating in the online extracurricular, an online survey was conducted, and responses from 163 students were collected. Based on the collected data, the study results were analyzed. The results of the study are as follows. First, learning strategy was found to have a positive effect on satisfaction. These results can be inferred that positive recognition worked in the process of actually applying the learning strategies acquired through the extracurricular to their own learning. Second, learning attitude had a positive effect on satisfaction. The learner's learning attitude to develop necessary skills through experience and the sense of achievement experienced in the process of participating in the online extracurricular had a positive effect on satisfaction. Third, achievement motivation was found to have a positive effect on satisfaction. It can be inferred that the learner's active behavior by participating in the program acts as a motivation for achievement and affects satisfaction. Finally, through this study, a plan for effectively operating extracurricular in an online environment was presented.

• 한국게임학회 논문지
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• 제9권6호
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• pp.11-20
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• 2009

온라인 게임을 하나의 상품이라는 측면에서 보았을 때 개발되는 모든 온라인 게임은 서비스 제품으로서 사용자에게 구매의욕(게임을 하고 싶은 마음)을 불러 일으켜줘야 한다. 무엇보다도 게임 콘텐츠 재미 부분이 중요하지만 다른 한편으로는 게임 서비스 이전 세부적인 테스트 프로세스를 통해서 개발된 게임의 접근성을 향상시키는 것도 중요하다고 본다. 즉, 일반적인 게임성 테스트 이외에도 이제는 게임 사용성 측면까지 고려한 종합적인 게임 테스트 프로세스가 필요하다. 다시 말해서 체계적인 게임 테스트 프로세스를 통해 정성적이며 정량적인 게임검증이 필요하다고 할 수 있다. 따라서 본 연구는 온라인 게임을 상품이란 기준 하에 그에 따른 평가 프로세스에 관한 내용을 제안하였다.

• 대한산업공학회지
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• 제42권2호
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• pp.138-150
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• 2016

This study aims to analyze the structure and characteristics of the domestic online game industry using network analysis. In particular, two-mode network analysis is employed to measure the network structure, centrality, and cluster for two types of online game platforms, online games and mobile games, from 1996 to 2014. We also conduct a dynamic analysis to capture the structural changes in the ecosystem by internal and external environmental changes before and after turning point for each online game platform. It is revealed that the online game econsystem has the higher number of clusters and higher concentration ratio than those of mobile game ecosystem. In dynamic analysis, both platforms exhibit similar trends over time with the increasing number of clusters, enlargement of largest cluster's size, and decreasing concentration ratio. This study is expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.

• 수산경영론집
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• 제55권1호
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• pp.37-53
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• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.

• 대한지역사회영양학회지
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• 제29권3호
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• pp.199-211
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• 2024

Objectives: Online grocery shopping has gained traction with the digital transformation of retail. This study constructs a behavioral model combining values, attitudes, and reasons for behavior-specifically, facilitators and resistance-to provide a more novel discussion and further understand the relative influences of the various factors affecting continuance intention in online grocery shopping. Methods: Data were collected through an online questionnaire from consumers who had engaged in online grocery shopping during the past month in Seoul, Korea. All collected data were analyzed using descriptive analysis, and model validation was performed using partial least squares structural equation modeling. Results: Continuance intention is primarily driven by facilitative factors (compatibility, relative advantage, and ubiquity). Attitude can also positively influence continuance intention. Although resistance factors (price, tradition, and risk) do not significantly affect continuance intention, they negatively affect attitude. Values significantly influence consumers' reasoning processes but not their attitude. Conclusions: These findings explain the key influences on consumers' online grocery shopping behavior in Seoul and provide additional discussion and literature on consumer behavior and market management. To expand the online grocery market, consumers should be made aware of the potential benefits of the online channel; the barriers they encounter should be reduced. This will help sustain online grocery shopping behavior. Furthermore, its positive impact on attitude will further strengthen consumers' continuance intention.

• 디지털융복합연구
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• 제18권11호
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• pp.539-545
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• 2020

이 연구는 코로나 바이러스 사태로 인해 국내 대학에서 실시한 온라인 실시간 수업에 대해 대학생의 수업 참여 효능감이 어떠한지 알아보고자 기획하였다. 이 연구의 참여자는 J 지역 한 대학교에 재학 중이고 실시간 온라인 수업에 참여한 경험이 있는 701명 대학생이다. 이 연구의 도구는 상호작용, 학습향상, 수업적응, 접근성 등 4 영역으로 구성하였다. 연구 결과는 다음과 같다. 첫째, 대학생의 실시간 온라인 수업 참여의 효능감은 접근성이 가장 높고 상호작용이 가장 낮았다. 둘째, 대학생의 실시간 온라인 수업 참여 효능감은 성별, 학년, 전공계열, 접근 도구에 따라 차이가 나타났다. 이 연구는 코로나 바이러스로 인한 실시간 온라인 수업의 활용성을 점검하고, 포스트(post) 코로나 시대 본격적인 원격교육의 도래를 대비하는 방법으로서 실시간 온라인 수업의 적용 가능성을 확인하였다는 데 그 의미가 있다. 마지막으로 시대의 변화를 반영한 대학 전공별 온라인 수업의 운영 방식 및 지원의 고도화를 제언하였다.

• 무역학회지
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• 제41권3호
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• pp.43-62
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• 2016

본 연구는 B2C 온라인 수출의 특성을 도출하여 이를 해외사례와 비교하고 수출확대 요인을 규명하였다. 초보 오프라인 수출기업 45,267개사와 초보 온라인 수출기업 205개사에 대한 실증 분석 결과 온라인 기업의 수출 품목 수 및 국가 수가 오프라인 기업에 비해 더 많았고 수출생존율도 온라인기업에서 더 높은 것으로 나타났다. 또한 품목다변화 보다는 시장다변화가 온라인 수출증가에 더 크게 기여한 것으로 분석되었다. 한편 중력모형 분석결과 온라인 수출이 오프라인 수출에 비해 거리장벽을 60% 완화시키는 것으로 나타났으며 FTA체결의 수출증대 효과도 온라인 수출에서 더 뚜렷한 것으로 확인되었다.

• 유통과학연구
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• 제18권2호
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• pp.39-48
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• 2020

Purpose: This study examines components that dictate service quality of Online Travel Agencies. Research design, data and methodology: This study performed a survey that targeted people who have purchased travel products using Online Travel Agencies in the past year at Incheon International Airport. Out of 280 questionnaires, this study selected 249(88.9%) questionnaires for analysis. In analysis, this study used statistical package called 'SPSS 22'. Results: Based on the results, this study identified that company reputation and transactional stability influenced consumers' intent to share anecdotal and practical information. Conclusions: This study discovered several major findings. First, 'convenience' and 'price', two major factors in service quality, imposed positive effects on word-of-mouth intention of consumers. In particular, 'convenience' had the most significant impact. Next, this study verified the moderating effects of 'transaction safety' and 'reputation' on the effect relationships between 'convenience' and 'price', and consumer word-of-mouth intention. The results conclude that, in fact, some statistically significant differences among the effect degrees of the two independent variables on the dependent variable according to the safety level of transaction on Online Travel Agencies website do exist. In short, 'transaction safety' variable does have moderating effects on the above relationships.