• Journal of the HCI Society of Korea
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• v.13 no.3
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• pp.55-63
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• 2018

Most people today search for information on the Internet about the goods or services they want to purchase and then assess the replies posted by other people who have experience with those goods or services. These replies serve as an important reference point that can affect purchase decisions. Replies are divided broadly into two types: first, market normative replies about whether a person experiences satisfaction with (or more than) the price paid for goods or services (positive) or not (negative); and the second is non-market normative replies about whether the goods or service provider morally deserves the profits gained from providing them (positive) or not (negative). Previous studies on replies have focused on market normative replies (whether the food is delicious), and there have only been some studies on the effect of non-market normative replies (the owner is morally good). This research was undertaken to re-examine the effect of market normative replies identified by previous studies in a restaurant visit intention evaluation (Experiment 1), to examine the effect of non-market normative replies not investigated in previous studies (Experiment 2), and to compare the effect of market normative replies and non-market normative replies (the meta-analysis) In conclusion, restaurant visit intention was stronger when market normative replies were positive (delicious) than when they were negative (not delicious) (Experiment 1). Furthermore, restaurant visit intention was stronger when non-market normative replies were positive (the owner is moral) than when they were negative (the owner is immoral) (Experiment 2). On the other hand, it was found that restaurant visit intention was stronger when non-market normative replies were positive than when market normative replies were positive, and restaurant visit intention was weaker when non-market normative replies were negative than when market normative replies were negative. This implies that people are more likely to be affected by non-market normative replies than market normative replies. In addition, this study suggested that the mood changed more before and after checking non-market normative replies than before and after checking market normative replies, and due to this difference, people could be affected more by non-market normative replies than market normative replies.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.66-75
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• 1996

The purpose of the present study was to investigate relation.;hip between normative influence on clothing conformity and authoritarian personality, fashion interest, and clothing importance. The sample of this study consisted of 756 subjects assigned to eight groups according to sex, age and residence. In this study normative influence on clothing conformity, fashion interest, and clothing importance were measured by 20 Likert type questions adopted from previous research or developed for this study. Authoritarian personality was measured by Min's 35 Likert type questions. The data were analyzed by ANOVA, multiple regression and correlation. The results showed that 1) authoritarian personality, fashion interest, and clothing importance was positively related to normative influence on clothing conformity. Among these, fashion interest was the most significant varible. 2) Normative influence on clothing conformity varied by sex and age: that is, females conformed more than males, and younger sample conformed more than older sample.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.57 no.12
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• pp.2336-2344
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• 2008

In this paper, muscular activity and muscle fatigue of FDI(first dorsal interosseous muscle) and thenar muscle of hand was analyzed with surface EMG signal based on four kinds of attitudes(grip, tip, key and palmar) to measure grip strength and pinch strength after hand operation and rehabilitation treatment. The normative data are needed to interpret evaluation data to assess a patient's ability to return to labor environment. The preceding researchers proposed the standard data only by studying on maximum grip strength and the maximum pinch strength followed by each attitude of subjects' hands. But in this study, the muscle activity and muscle fatigue were considered under the various attitude to propose normative data. As a results, the muscle fatigue may be used only for presentation of normative data in labor environment.

• Journal of Families and Better Life
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• v.22 no.1
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• pp.45-54
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• 2004

To examine group differences among four groups divided by asgression/victimization status, 655 4th graders living in Seoul reported their perceptions of peer aggression, peer victimization, personality traits, parent attachment, and their parents' marital conflict. Peers of the subjects also reported their perceptions of peer aggression and peer victimization. Based on the scores of peer aggression and peer victimization, each child was classified into one of the four groups: nonvictimized aggressors, aggressive victims, passive victims, and normative contrasts. For boys, nonvictimized aggressors were more sociable/active than both aggressive and passive victims. Aggressive victims were more shy/emotional than nonvictimized aggressors and normative contrasts, and were exposed to the highest parental marital conflict. For girls, passive victims were the least sociable/active among the four groups, and showed lower attachment to fathers than normative contrasts. Both aggressive and passive victims were more shy/emotional than nonvictimized aggressors and normative contrasts, and normative contrasts were exposed to the lowest parental marital conflict.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.245-256
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• 2000

The purpose of this study was to examine the influence of stress, body satisfaction, academic record, and demographic variables on the normative conformity toward clothing and clothing satisfaction of high school students. The subjects were 389 high school students(boys: 169, girls: 220) in Seoul, Korea. The normative conformity toward clothing measured by the degree of wearing of unsuitable clothes for school clothing and private clothing norm of students. The school clothing was influenced by allowance, gender, stress of home life, academic record(-), mother's education(R2=.270). The private clothes was influenced by allowance, gender, stress of home life, body satisfaction, and geographical region(R2=.200). The clothing satisfaction was influenced by body satisfaction, gender, allowance, geographical region, and stress of home life(-)(R2=.325). The present findings provide that stress of home life, gender, and allowance had effect on the normative conformity toward clothing, and the higher the stress of home life, the lower the degree of clothing satisfaction.

• Journal of Families and Better Life
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• v.26 no.5
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• pp.419-432
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• 2008

The purpose of this study was to examine that marital conflict, maternal parenting behavior, and a child's friendship quality varied as a function of bully/victim groups. A sample of 227 elementary school children and their mothers participated in the study. Children answered questionnaires regarding maternal parenting behavior, friendship quality, and bullying/victimization and mothers rated their marital conflict. The data were analyzed by frequencies, factor analysis, one-way ANOVAs, and Duncan's post-hoc analyses. The bully/victim distribution was 8.4% bullies, 7.9% victims, 4.4% bully-victims, and 79.3% normative contrasts when reported by children themselves and 9.3% bullies, 4.8% victims, 5.3% bully-victims, and 80.6% normative contrasts when reported by peers. Bullies and bully-victims experienced higher marital conflict than normative contrasts. Bully-victims perceived higher maternal warmth than bullies and both bullies and victims perceived higher maternal rejection/punishment than normative contrasts. Victims perceived their mothers to be more permissive/neglected than normative contrasts, and bully-victims perceived them to be more overprotective than both bullies and normative contrasts. Both bullies and bully-victims showed higher negative function of friendship quality than victims.

• Journal of the Korea society of information convergence
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• v.7 no.2
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• pp.1-5
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• 2014

In this study, the smartphone features and service quality to analyze the effects of immersion. Smartphone attribute convenience, entertainment, and a ubiquity. The quality of service is composed of interactivity and personalization. Empirical analyzed. Results of the characteristics entertaining smartphone has a significant impact on both the affective commitment and normative commitment. Ubiquity have had a significant effect on normative commitment. Personalization of service quality has a significant impact on affective commitment and normative commitment. Entertainment and of smartphone features, let's highlight of the personalization of service quality. Emotionally can increase the normative commitment.

• Korean Journal of Child Studies
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• v.37 no.6
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• pp.57-68
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• 2016

Objective: The purpose of this study was to explore whether there are gender differences in the influences of paternal parenting behavior on the relational aggression of adolescents and to examine the mediating effects of internal attribution and normative beliefs about aggressive behaviors. Methods: This study assessed 492 fifth to sixth graders from an elementary school (237 males and 255 females). Results: The results of this study were as follows: First, the effect of paternal affectionate parenting behavior on girls' reactive aggression was partially mediated by internal attribution. Second, the effect of paternal coercive parenting behavior on boys' proactive aggression was completely mediated by normative beliefs about aggressive behavior. Third, girls' proactive aggression was partially mediated by normative beliefs about aggressive behavior. Conclusion: These results suggest the need to further examine relational aggression and to help children gain positive relationships with peers.

• Korean Journal of Health Education and Promotion
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• v.31 no.1
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• pp.27-43
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• 2014

Objectives: The purpose of this study was to evaluate depression of mothers with children in early childhood and to identify predictors by income level. Methods: The research was conducted with 1,761 data from the 3rd wave of the Panel Study of Korean Children(PSKC) data. Independent variables were socio-demographic data, self-esteem, normative life-events, non-normative life events, parenting stress, marital conflict, social support. Data were analyzed by t-test, ANOVA, hierarchical multiple regression analysis were conducted. Results: Significant factors of depression of female in low-income were non-normative life events, parenting stress, marital conflict. In middle class, significant factors were education, birth order of children, self-esteem, normative and non-normative life events, parenting stress, marital conflict, sociable support. At last, we found that marital conflict was the biggest factor for depression of female in low-income and parenting stress was the most powerful predictor in middle class. Conclusions: Mother's depression has a enormous impacts on development of children in early childhood. Therefore It is required to prevent depression in mothers and it is important to intervene at the early stage of depression. Results of this study showed a different pattern of predictors by income level. Therefore, Intervention and services for a mother's depression should change the direction depending on the level of income.

• Journal of Korean Society for Quality Management
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• v.47 no.2
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• pp.315-325
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• 2019

Purpose: The purpose of this study was to propose useful standards evaluation method using standards networks by analyzing the relationship between normative references citation information list. Methods: The collected data through the survey were analyzed using social network analysis. The measurement tools used for this study were divided into three dimensions such as certificate standard, normative reference and degree centrality. Results: The results of this study are as follows; regarding the influence of standard information, It is meaningful that the research using normative reference item among the bibliography information that the standard itself possesses. The analysis of social network analysis data of population standard, normative reference and the correlation analysis with sales, a variable representing actual utilization performance, suggested the importance of the standard and how to evaluate it. Conclusion: In prioritizing standard maintenance, more efficient management will be possible if centrality figures of standard network information are analyzed and used for standard maintenance.